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Video Marketing Strategies - Different Types of Video Content
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Video Marketing Strategies - Different Types of Video Content
What Type of Video Content Should I Create?
It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.
Here are a few ideas of different types of video content to get you started with your video marketing strategies:
Answers to Common Questions: What are the most common questions you get asked all the time? List these out and then answer them, without too much, details in a 3 to 5 minute video.
Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Instagram marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series.
Behind-the-scenes videos: YouTube is a social network – the keyword here being “social.” One of the ways to humanize your brand and show that you’re more than just a product or service is to share some behind-the-scenes videos.
Product videos: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future.
Interviews: Interviewing well-known experts and influencers from your niche is another good way to attract new viewers. These experts will have their own following, so if they’re promoting the video as well, they can help drive traffic to your YouTube channel.
Newsjacking: The practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or br
...
https://www.youtube.com/watch?v=60dsvXpMnX8
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Video Marketing Strategies - Different Types of Video Content
What Type of Video Content Should I Create?
It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.
Here are a few ideas of different types of video content to get you started with your video marketing strategies:
Answers to Common Questions: What are the most common questions you get asked all the time? List these out and then answer them, without too much, details in a 3 to 5 minute video.
Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Instagram marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series.
Behind-the-scenes videos: YouTube is a social network – the keyword here being “social.” One of the ways to humanize your brand and show that you’re more than just a product or service is to share some behind-the-scenes videos.
Product videos: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future.
Interviews: Interviewing well-known experts and influencers from your niche is another good way to attract new viewers. These experts will have their own following, so if they’re promoting the video as well, they can help drive traffic to your YouTube channel.
Newsjacking: The practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or br
...
https://www.youtube.com/watch?v=60dsvXpMnX8
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What is a Virtual CMO? - https://virtualcmo.expert/
David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies.
https://www.davidmeermanscott.com/
He helps professionals, companies and organizations generate attention and grow business in a real-time world.
He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.
Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.
Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."
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Contact Edwin at https://virtualcmo.expert/
Darrell is the Co-founder of Yokel Local, a performance-based digital marketing agency.
https://www.yokellocal.com/
What does he company do?
1. We drive the targeted website traffic
2. We generate the leads for your sales team
3. We handle the marketing automation for higher conversions
4. We increase the ROI and revenue by optimizing around data
What is Local Marketing?
Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Sometimes called neighborhood marketing or location-based marketing, it can consist of traditional offline marketing or online marketing that is geographically targeted. Frequently today, local marketing includes a combination of both strategies.
A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.
Local businesses may get 100% of their customers from within a few miles. You may have heard the phrase “main street business” (or “high street business” in some countries). This refers to the fact that small businesses depend literally on foot traffic or being seen on main thoroughfares. So even though a local business can find success marketing online, it takes strict geographical focus. Otherwise, you could end up wasting time and money to attract website visitors from across the country who have zero chance of ever visiting your shop or buying anything.
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Business Marketing Strategy: "How Much Should I Spend On Marketing?"
While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget.
Over the past five years, we’ve developed what we call “marketing math” to help clients define exactly what they should be spending on marketing:
New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)
Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.
While this may seem like a lot, remember new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are. That’s why it’s so expensive. Once the brand is established and a portion of the market is brand-conscious that number drops significantly.
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Hyperlocal Advertising and Marketing
Hyperlocal advertising and marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal advertising and marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.
Moreover, small businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming. Businesses can focus on a smaller number of shoppers within a very specific area. As a result, the marketing effort is much easier to implement, personalize and measure.
1. Get your Google My Business GMB) Listing - https://www.google.com/business/ Add all your contact data, address and some photos.
2. Get Your Yelp profile. Add all your contact data, address and some photos.
3. Start generating 5-star reviews on GMB and Yelp on a routine basis.
4. Have customers check in and share their photos and successes to their connections.
5. Create partnerships with non-competing businesses, such as nail salons, spas, hair salons, etc.
6. Post more pictures on Instagram with local hashtags included.
7. Build your email database of all past clients, partners and anyone you meet. Send out a weekly email of beauty tips, etc.
8. Update your LinkedIn profile and send out 50 invites per day. Thank those that connect with you.
9. Find business or networking groups or charities to work with.
10.Give your existing clients “new comer” referral cards. Offer some special deal for their first visit.
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What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/
Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty.
Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions.
A strategy describes how the ends (goals) will be achieved by the means (resources).
A decent marketing strategy gives your organization a durable plan that is steady through your numerous online and offline channels. It would help if you had your branding and message equivalent to your point-of-purchase publicizing in your stores for what it’s worth on your online media pages and site. A firm message spares time and exertion by not having representatives reproduce a marketing message for each channel.
We’re eager to assist you in thinking of a comprehensive marketing strategy for your business; however, if you’d like some counsel to do it without anyone’s help, follow this practical guide.
Step by step instructions to Plan Digital Marketing Strategy for 2021
Distinguish Your Marketing Objectives
The initial step to making a powerful advanced marketing strategy is to distinguish your objective. Sit down and consider what you need to achieve with your marketing. Having a characterized and settled upon objective will help control your digital marketing strategy, and having familiar Google Analytics consulting will help guarantee you’re on the correct path to accomplishing that goal.
Consider Your Time And Resources
Although you may have all sorts of fantastic ideas, if you don’t factor your budget into your marketing strategy, you won’t be successful. Although you may not be able to do everything you’d like, by considering your target audience, SMART goals, budget, time and resources available, you should be able to narrow your focus to tactics that are realistic for your business.
Write Out Your Marketing Strategy
Write each month of the year at the top of a list, then list the tactics you plan to employ during the month underneath it. This helps you visualize how many different marketing activities you’re committing to take on each month
Put Your Marketing Strategy Into Action
Your marketing strategy is useless if you don’t follow it. Write down which individual activities to do and when you plan to do them in your calendar or planner. Establish deadlines and stick to them!
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Business Coaching Services Las Vegas NV Review
Call Edwin Dearborn at 714-300-9566 and check out https://www.youtube.com/watch?v=pUMztLVsea0&t=19s
People often decide to start their own small business because they’ve discovered a niche area that they’ve got expertise in or that gives them particular joy, and they want the flexibility of not having to work every day. Business coaching services help with that.
Unfortunately, for most small business owners, something else happens when they start their business. They work more to keep the business afloat, they have less time with friends and family, and they start to hate their work or business, making them regret starting it in the first place.
The want this to stop, but it’s not easy to overcome all those challenges. However, with some small business coaching, it’s possible. It’s possible to overcome any owner’s challenges faster with the expertise, advice and strategies implemented during a coaching session.
As the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies.
Having a Business Coach isn’t a luxury you don’t need, it is a necessity your business must have.
Accountability is one of the greatest strengths of working with a Business Coach. Remember, it’s difficult to get a truly objective answer from yourself about your business, but your Business Coach will always tell you the truth, even if you don’t want to hear it.
A Business Coach is better than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Business Coach will help you develop long-term and short term goals and strategies, as well as improve your business in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it’s almost impossible to thrive…
8 Reasons To Hire A Coach
1. A Coach can help you see the forest for the trees.
2. A Coach will make you focus on the game and your long-term strategies.
3. A Coach will make you run more laps while making each round easier and more efficient.
4. A Coach will tell it like it is.
5. A Coach will give you small pointers based on years of experience.
6. A Coach will listen.
7. A Coach will help you develop long-term plans that will allow your business to function more efficiently and make more profit.
8. A Coach will be your marketing manager, your sales director, your training coordinator, your partner, your confidant, your business mentor, your best friend… and, an COACH will help you make your dream come true.
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If you want to gain traction in the digital marketplace, the best online advertising channels need to be part of your marketing plan.
There is no one set answer to which sites offer the best online advertising opportunities. The best platform for your brand will depend on your products, the audience you wish to attract and other factors.
Having trouble deciding the best online advertising platform for you? Consider the options below:
Facebook is so ubiquitous that the company says one out of every five minutes spent on mobile is either there or on their sister site, Instagram. There are about two billion people who log into Facebook every month. While the network is promoted as a way to keep up with family and friends, a large number of Facebook users follow and interact with brands on the site.
With continually changing algorithms, it can be hard to get organic traffic on Facebook. This is where paid advertising can help. Paying for placement on the platform allows you to get in front of more people, and to get in front of the specific ones that you want.
To achieve the best online advertising experience on Google AdWords, you will need some technical expertise. Many advertisers find this venue’s offerings counter intuitive; however, once you understand the many features, this can be the best online advertising option for brands in many niches.
Google AdWords serves ads in search results on thousands of web pages. Some Google AdWords advantages included targeting your ads based on geography, demographics and other criteria.
One of the problems that many people have with Google AdWords is that they find it too feature-rich. The interface can be overwhelming the first time you look at it. However, if you take the time to use their tutorials, you can quickly learn more about this powerful venue.
Another downside the some experience is that an AdWords campaign can get very expensive, very quickly if you are not careful. Without the right controls, you can run up a bill for many useless clicks in hours.
To stay on top of costs, set daily budgets and target carefully. Revisit campaigns often. This platform takes a great deal of hands-on interaction. However, it can be the best online advertising option once you have learned how to harness its power.
Google Display Ads
While many people think only of Google’s text ads, the search engine giant also has a very powerful Display Network. Display ads do not show up in search. They are included on websites throughout the internet in a wide range of topics. Google say
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