Author: M. Khan File Type: pdf About the Book This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.

Author: Amy Appleford File Type: pdf Taking as her focus a body of writings in poetic, didactic, and legal modes that circulated in Englands capital between the 1380sjust a generation after the Black Deathand the first decade of the English reformation in the 1530s, Amy Appleford offers the first full-length study of the Middle English art of dying (ars moriendi). An educated awareness of death and mortality was a vital aspect of medieval civic culture, she contends, critical not only to the shaping of single lives and the management of families and households but also to the practices of cultural memory, the building of institutions, and the good government of the city itself. In fifteenth-century London in particular, where an increasingly laicized reformist religiosity coexisted with an ambitious program of urban renewal, cultivating a sophisticated attitude toward death was understood as essential to good living in the widest sense. The virtuous ordering of self, household, and city rested on a proper attitude toward mortality on the part both of the ruled and of their secular and religious rulers. The intricacies of keeping death constantly in mind informed not only the religious prose of the period, but also literary and visual arts. In Londons version of the famous image-text known as the Dance of Death, Thomas Hoccleves poetic collection The Series, and the early sixteenth-century prose treatises of Tudor writers Richard Whitford, Thomas Lupset, and Thomas More, death is understood as an explicitly generative force, one capable (if properly managed) of providing vital personal, social, and literary opportunities. **

Author: Declan Kiberd File Type: epub Ulysses continues to be one of the central books of the twentieth century and this is an audacious new take on it. It was never meant to be an abstruse a book for the elite, argues Declan Kiberd. It is a book for the common people, and offers a humane vision of a more tolerant and decent life under the dreadful pressures of the modern world. Leopold Bloom, the half-Jewish Irishman who is the books hero, teaches the young Stephen Dedalus (modelled on Joyce himself) how he can grow and mature as an artist and an adult human being. Bloom has learned to live with contradictions, with anxiety and sexual jealousy, and with the rudeness and racism of the people he encounters in the city streets, and in his apparently banal way sees deeper than any of them. He embodies an intensely ordinary kind of wisdom, Kiberd argues, and in this way offers us a model for living well, in the tradition of Homer, Dante and the Bible (on all of which Joyce drew in the writing of his book). **

Author: Ana Castillo File Type: pdf The Argentinian writer Julio Cortazar was clearly influenced by his predecessors John Keats and Edgar Allan Poe. However, to what extent? Which aspects of the two Romantics have been kept and which ones transformed by Cortazars imagination? And is there a common bond in the works of Keats and Poe which is also the common denominator for their works? And why these particular images, themes, or ideas? This books tries to answer all these questions and is of interest to everyone who wants to know more about Cortazar.**