We've learned that comics publisher Boom Studios has obtained the Magic the Gathering license and will shortly begin publishing an ongoing comic. But the relationship opens the door to a larger partnership with Hasbro, and it's worth noting that for much of the last decade IDW produced the Magic comic book. Should we read into things that Boom is now getting Hasbro properties?
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There's plenty of disagreement around who is, and isn't, reading comic books... but it's time to move past this debate and recognize that, like it or not, there's a great number of people contributing to the feedback and community of comics who aren't reading them on a regular basis. Rather than rage at those people... how do you bring them back into the business?
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