sometimes the bible sums it up well
2 Thessalonians 2:10-12 King James Version
and with all deceivableness of unrighteousness in them
that perish; because they received not the love of the truth,
that they might be saved. And for this cause God shall send
them strong delusion, that they should believe a lie: that
they all might be damned who believed not the truth, but
had pleasure in unrighteousness.