Join us in an intriguing session with Elise Krentzel, a maestro in the art of ghostwriting. Our latest episode takes us on a journey through the complexities and nuances of this unique form of storytelling. Elise opens up about the developmental process, her research methodology, and the challenges of collaborating with authors of differing viewpoints. She navigates us through how stories evolve and influence both the writer and the reader.

In this enlightening discussion, we also delve into broader themes like free speech, its implications in the era of targeted advertising and filter bubbles. Elise shares insights from her new book, which is not just her story but a beacon of inspiration for those grappling with indecision or fear of risk-taking. Tune in for a conversation that's as much about crafting compelling narratives as it is about understanding the subtleties of communication and expression. Note: Please bear with us as we had to rely on camera audio due to technical issues.

0:00 Intro
0:51 Ghost writing
6:15 Elise's background in writing
10:03 Uncovering truth and losing jobs
15:29 The process of getting the content
21:16 Finding the gems within the story
23:40 Knowing your memes and etymology
30:32 Non-native English speakers
32:05 The book writing formula
34:16 Editing process
37:03 AI in the book writing process
49:59 The voice and context of authors
59:56 AB and C plot lines in movies
1:03:41 Marking books and filter bubbles
1:23:43 Freedom of speech
1:29:13 Differing opinions
1:31:33 Journalism in Japan
1:34:00 Advertorials, Editorials and Journalism
1:43:14 Setting up companies oversees
1:48:22 Under My Skin and resilliance
1:55:41 Outro