It’s been another interesting week in the StewArt Media office - I’ve tried something different with a client’s site and the results are quickly paying off. For this retailer, I discovered the two highest traffic pages were hiding away in sub-menus and not delivering a great user experience. So what happens when you put them as top level navigation items? 10 days later, and there’s enough data to draw a conclusion. The lines between optimising for your users versus Google are becoming increasingly blurred, and for good reason. Our office is debating if certain changes really are 'technical SEO', or simply common sense that boost user experience & conversions. PLUS, Bing Ads - are you missing an untapped goldmine? Combining a high-converting audience with an improved user experience could give a MASSIVE boost to your revenue. ____________________ Like my ranting? Hit SUBSCRIBE to stay ahead of your competition - a new video is out every Wednesday, working through SEO trends and developments. Get these straight to your inbox - http://eepurl.com/zuxKD Got something to say? Drop me a line in the comments, or tweet us @jimboot @stewartmedia ____________________ Jim Stewart is the SEO mastermind (see: nerd) behind StewArt Media, one of Australia’s leading Digital Marketing agencies. Every week since 2003, Jim has been in front of the camera ranting about SEO current events - breaking them down, working through them and solving mysteries and misconceptions that can give your business an SEO advantage. Jim’s not about making high-def, well-dressed videos - he’d rather get real information out ASAP. You’ll see this ethos in action with Jim’s ‘low maintenance’ hair style. Unpolished and candid, his channel is the REAL SEO experience - real people doing real work, solving actual problems and helping the wider industry. Want Jim working on YOUR site? Visit us at stewartmedia.com.au Tweet us: @jimboot @stewartmedia Stalk us: Stewartmedia.com.au facebook.com/stewartmedia twitter.com/jimboot twitter.com/stewartmedia ... https://www.youtube.com/watch?v=9H4CJWG_fok

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