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Check out my Podcast: https://anchor.fm/caffeinated-content
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Brands love social media, and with good reason. Social serves as both an unparalleled way to get to know your customers and a great content distribution channel.
According to the Content Marketing Institute and Marketing Profs research for 2017, 89% of B2B content marketers in North America use LinkedIn, 77% use Twitter, and 76% use Facebook to distribute content. It’s safe to say that social media is no longer a fad or a “nice to have.”
You’re not doing yourself any favors if you silo your content strategies. Even if you have different individuals in charge of the content and social functions—or even different reporting structures—you need social media and content addressed in a single content strategy to present a unified brand experience to consumers.
This integration starts at the beginning by including your social content strategy within your overall content strategy. By including social as a component of your content strategy, you provide the groundwork that ensures the consumers of your content will easily recognize your brand at a glance—from a Facebook post to your website.
Anything less than a seamless experience can send a consumer packing.
Social Media Examiner research has found a strong link between social media performance and content strategy. In the report from 2017 they found 78% of marketers counted increased website traffic as a top performance result from their social media activities.
In today’s omnichannel marketing world, everything is connected. Your content matters at every step of the buyer’s journey. A LinkedIn or Facebook post is an opportunity to enhance your brand image and build your community’s brand affinity.
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https://www.youtube.com/watch?v=RMRLLtQp3nI
Call 714-300-9566 or visit https://premiereleadsystems.com/
Chiropractors have been facing the challenge of getting new patients for decades. Getting new patients is a constant preoccupation of virtually all small businesses. And make no mistake; your practice is a business. Call your enterprise a practice and your customers patients, but don’t let it obscure the fact that a constant stream of new customers is an important metric of a successful practice.
Facebook is the social media platform everyone should be on. It has over 2 billion users and it’s become ingrained in our lives and phones. It is where we go to be entertained and to learn about what our friends are doing. People of all ages are on Facebook—your patients are there, too.
Marketing your chiropractic practice was probably given little attention by the course work at your chiropractic college. Instead, it was assumed that finding a good practice location with plenty of drive-by traffic, good signage, adequate parking and getting on the lists of the major insurance carriers is all that it takes to launch and grow a new chiropractic practice.
Keeping your new-prospect funnel full, signing patients up for care, and retaining them as lifelong clients are goals for any chiropractor. And there are myriad books and articles that explain how to do exactly that. Most of what can be found includes marketing techniques, social media, website design, patient care, relationship building, and referral generation.
Undoubtedly you’ve gotten questions and misinformation from patients who consulted Dr. Google and told you about it during an appointment. In fact according to Rock Health, 56% of patients bring in what they found online to their doctors and according to Pew Research Center, 53% of people who attempt to self-diagnose a medical condition through online information talked with a physician or medical clinician about what they found online.
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https://www.youtube.com/watch?v=0VFjlP3HjXs
https://virtualcmo.expert/
How Brand New Businesses Can Get Positive Reviews on Google My Business
It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your message may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews.
The benefits of more Google business reviews
A Google review may be a quick and simple process, but the benefits are ongoing. The more people you can get to leave a Google review for your business, the more you’ll be able to accomplish in the way of business objectives. If you’re not yet placing emphasis on Google business reviews, now’s the time to change that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:
More reviews, more leads
Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.
More positive reviews, more purchases
Consumers research and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more likely purchase is to be made.
Higher reviews, higher rank
Google rewards businesses that have frequent and positive reviews. They are a definite local SEO ranking factor, as confirmed by Google itself.
But you’ll need more than a few star ratings and positive reviews to really improve your local SEO, maintain trust and loyalty from your customers and outshine your nearby competitors.
Yes, you’ll need to acquire quality reviews in order to win big in search results. That’s why we encourage our customers to utilize Google My Business reviews for them to be able to rank higher and better than their competition. It’s also beneficial for their own customers to see that they’re the first choice within their location for their product or service.
Take the reviews you get seriously and see your business reach new heights. If you have several locations and many customers sending in reviews every day, monitor and respond to reviews all in one place using the DigitalMaas Platform. Track your average star ratings in the last 7 to 28 days, easily search for that review which you haven’t replied to yet and sort all your reviews based on creation time, reviewer name and rating.
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https://www.youtube.com/watch?v=nxWQZt98A1o
Branding Tips For Artists - Roark Gourley Interview
Visit Roark Gourley's site at http://roarkgourley.zenfolio.com/
Buy my book today! http://bit.ly/bestbrandingbook
Contact me: http://www.edwindearborn.com/contact/
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Roark Gourley is an American painter, sculptor, and mixed media artist in Laguna Beach, California noted for wall sculptures that depict humorous subject matter. In 1992, the Smithsonian's Museum of Natural History commissioned Spaghetti Meets Tomato in the Collision of the Continental Plates, a high relief map of the world with depictions of various foods making up the topography and borders of countries.
So you want to take your passion for art up a notch? We couldn’t agree more! You have already nailed the first step: deciding to take a leap of faith when it comes to your art. But what’s your next move?
To start, it is all about thinking differently. You are not just an artist. You are an artistic entrepreneur and your art is your big business. As CEO, it’s time to take a note or two from the owner’s playbook of art business and marketing on developing your brand identity. Basically, you want people to recognize your art, as your art. Here are some simple ways to do just that.
Ready to take the first steps toward successfully building your brand as an artist? Enjoy!
What are you hoping to achieve with your brand as an artist? Do you want to simply share your art publicly and garner more exposure as an artist? Or do you want to start selling your art part time? Do you want to turn your art into a full-time career?
You need to determine what you want to accomplish so you ensure you are taking the right steps to achieving your goals. Basically, in business terms, decide what your return on investment is, and then start developing your game plan so that goal becomes a reality!
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https://www.youtube.com/watch?v=iEXSBBu6QaE
Buy my book today! http://bit.ly/bestbrandingbook
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Why controversy works
The most effective content gets people talking, which is the innate appeal in something controversial. It’s guaranteed to trigger an emotional response from the audience. People tend to click, read, and share because they have an opinion and want the rest of the world to know about it.
In a 2014 study, researchers Jonah Berger and Zoey Chen analyzed more than 200 articles to see how controversy impacted engagement levels. Their results indicated that low-level controversy encourages engagement, but anything beyond that decreases the likelihood of high engagement.
So how can brands produce something that hits the sweet spot?
The answer to that question is deceptively complex. On a basic level, they need to choose the “right” type of controversy.
All marketing is supposed to lead to revenue, either directly or indirectly, but people don’t respond kindly to anything too self-serving. This is especially true for polarizing content.
Although you can’t guarantee how audiences will respond to controversy, brands interested in pursuing polarizing content should use the past as a blueprint for what works and what leads to bad publicity. When done right, controversial content comes off as both unexpected and emotional—two essential elements in highly shareable content. Controversy is the route less traveled for a reason, but as long as your content encourages a respectful discussion, the risk can pay off in a big way.
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https://www.youtube.com/watch?v=VBdQuqyzaBE
Lead Conversion Process
Contact Edwin at 714-300-9566 or click https://premiereleadsystems.com/contact/
I help realtors and real estate professionals, as well as for insurance and financial professionals.
Knowing your buyer persona's needs and challenges can help you create Call To Actions that people would most likely be interested in. Its also a good practice to have multiple CTAs on a page to attract prospects for each stage of the buying cycle.
Smart CTAs
Smart CTAs are Call To Actions that change based on certain rules that you can set up. If a visitor has previously clicked on that CTA and revisits the site, they will see a different CTA that they also might be interested in. This is one way to customize your website with content that speaks to the visitor based on their stage of the buying cycle.
After filing out the online form, leads are directed to a page to thank them for their interest and provide information to download or receive the offer.
The goals of a thank you page is to:
Follow up with the new lead
Deliver the content offer
Set expectations
Provide additional direction and related resources
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https://www.youtube.com/watch?v=n69KOs0qF1I
Reputation Management for Coaches and Consultants
http://www.edwindearborn.com/online-reputation-management/
Never has online reputation management been so important. John Q Public now has the power to affect the reputation of your brand.
Like it or not, the Internet is now one of the most powerful public opinion platforms available. Never before has word of mouth had so much impact as quickly as it does online. That means your business must respond faster than ever before.
One must keep in mind that public relations, online or offline, is that it’s public relations. Traditional PR by trade focuses on maintaining a company’s relationship with its various publics, much different than marketing and advertising. Publics by definition of traditional PR is people who hold some stake in your company. Think employees, stockholders, consumers, community groups and so on.
Now anyone can weigh in any time they’d like online. And the effect it’s having on brands and their publics is mind blowing. To ignore this shift of power, in how your brand and reputation can be enhanced or greatly damaged, is not something to ignore.
Public Relations In the 21st Century
And over the years, thanks to people who believe that public relations is a management function, the profession has developed into something much more than just propaganda and the ability to sway public opinion. PR, by trade, is based on research and methodologies that aim to upkeep the relationship between a business and its various publics. This is also true of reputation management
The global information age has forced PR to conform to changing technology, identifying new strategies to deal with our publics. The Internet is dramatically changing the way we view and practice PR. We now have the capability to identify where people are talking about our brand and respond accordingly, directly to those who matter.
Content Marketing Is Crucial To Effective PR
We also have the ability to publish enough content to dilute out negative commentary, if we choose to do so. This is a proactive practice as companies are doing everything they can to get both sides of the story out in an effort to manage overwhelming public opinion online.
Online Reputation Management Strategy
online reputation managementToday, there are a multitude of tools and resources that give us great opportunity to identify potential public relations problems online. But those tools should just be part of a greater PR strategy. Social media and reputation management tools are crucial elements. But even before you obtain a clear understanding of public opinion and before you even communicate, the most important thing to work out is your PR strategy.
And it’s not necessarily about ensuring your online reputation is perfect. It is about how you react to situations and engage with your publics. People make mistakes and corporations render bad service at times, but how they address these issues speaks volumes.
The traditional PR strategy model can still apply to your online efforts:
Define the problem
Plan the strategy
Take action/communicate
Evaluate through assessment
Repeat
Social media and reputation management sites and the ultimate PR communications tool. They allow you to respond to your publics in real-time. Before this was only facilitated through press releases, press conferences and the like, all of which didn’t offer the personal element social media allows. When utilized correctly, you can build loyalty and personal relationships with your publics like never before.
http://www.edwindearborn.com/online-reputation-management/
Reputation Management |
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https://www.youtube.com/watch?v=ir0eBL0kCY0
Recession Proof Your Business
https://gobuttonmarketing.blogspot.com/2022/05/recession-proof-business-how-to-prosper.html
This Is Your Business Survival Guide To Help You Prosper During Economic Crises
During a recession, your primitive lizard brain reacts, commanding the erroneous knee-jerk reaction to hunker down and wait out the storm.
Do you know what people do when they panic? They end up saying dumb sh*t and overreacting. They sabotage what they’re trying to resolve.
Do you know what handles most panic? Being extremely prepared!
Question: Are you prepared for the mother of all recessions? This business survival guide can help, if you apply what I teach within it.
On the other side of the coin are those few entrepreneurial contrarians who view these dark times as golden opportunities for grabbing additional market share.
They prepare rather than panic. They respond rather than react.
Warren Buffett once said, “Be fearful when others are greedy, and greedy when others are fearful.”
Recessions are unlikely opportunities for massive growth. But only for the prepared ones who respond, not panic.
Once you change your mindset about recessions, refusing to be sucked into the upsetting news and panic of the media pundits, you can rise above with a written strategy and thus take effective actions to survive, and yes, even thrive.
History Teaches Us
In the 1920s, Post Cereals was the leader in their market. But when the Great Depression hit, the company reduced its marketing considerably.
Meanwhile, its biggest rival, Kellogg’s, doubled their advertising expenditure and quickly saw its profits boom by 30%!
In fact, after overtaking the top position in the 1920s, Kellogg’s is still the category leader one century later.
Harvard graduate and Professor of Business & Marketing, Roland S. Vaile (1889-1970), tracked 200 companies through the recession of 1923.
Roland reported that companies who continued to advertise during the crisis were 20% ahead of what they were before the recession. On the other hand, the companies that had reduced their marketing were still in the recession and were 7% behind where they were in 1920.
Companies that continued to advertise during the 1923 recession ended up 20% ahead of where they were before the recession.
During the 1990-1991 recession, McDonald’s decided to reduce its marketing spending and promotion budget. Contrarily, Pizza Hut and Taco Bell took advantage of their reduced presence and focused their efforts to retain their own respective marketing activities.
As a result, both the companies experienced higher sales, with Pizza Hut seeing a 61% increase, and Taco Bell a 40% raise. McDonald’s saw its sales decline by 28%.
Take Away: Recessions are unlikely opportunities for massive growth.
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https://www.youtube.com/watch?v=ptTOXB630uQ