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10 Basic Responsibilities of Board Members
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10 Basic Responsibilities of Board Members
As organizations grow and evolve, and the world they operate in grows and changes, the board is responsible for reviewing the changes and making adjustments that are in the best interests of the organization.
Regardless of an organization’s health, type, or status, boards have the following 10 basic responsibilities:
Establish the organization’s vision, mission, and purpose.
The organization’s vision is the founding members’ view of what they want the organization to be and what purpose it serves. The board is also responsible for writing a mission statement, which is what the organization intends to do to fulfill the vision. The board should consider the vision while doing its strategic planning to ensure that their planning continually aligns with the vision. Everyone who is directly or indirectly connected with the organization should be aware of the vision and the board plays a large role in that.
Hire, monitor, and evaluate the chief executive.
Boards have the task of identifying, recruiting, and appointing the most qualified individual they can find to serve as the chief executive. In addition, the board writes the chief executive’s job description. Before conducting an executive search, the board needs to consider the organization’s needs, strengths, and weaknesses in considering the skills and abilities that a leader can bring to help the organization move forward. The new leader should be clear on what the board expects for his or her first year of service.
Provide proper financial oversight.
Board directors work together to establish a budget and ensure that there are proper internal controls in place for incoming and outgoing funds. Even small companies and startups should have an audit committee and do an internal audit every year.
Ensure the organization has adequate resources.
Every organization needs resources and it’s the board’s responsibility to ensure that every part of the organization has adequate resources for the organization to meet its obligations and fulfill its mission. Boards need to carefully consider the best way to allocate money and other resources for the benefit of the organization and its stakeholders.
Create a strategic plan and ensure that it’s followed.
Boards set goals and objectives according to a strategic plan so that they have a guide for how to meet the organization’s goals. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is usually part of the strategic planning process.
Ensure legal compliance and ethical integrity.
All organizations have to abide by rules and laws. Board directors have a fiduciary duty to ensure that their organization is in full compliance with its legal obligations.
...
https://www.youtube.com/watch?v=Y4tFlw9NhCY
10 Basic Responsibilities of Board Members
As organizations grow and evolve, and the world they operate in grows and changes, the board is responsible for reviewing the changes and making adjustments that are in the best interests of the organization.
Regardless of an organization’s health, type, or status, boards have the following 10 basic responsibilities:
Establish the organization’s vision, mission, and purpose.
The organization’s vision is the founding members’ view of what they want the organization to be and what purpose it serves. The board is also responsible for writing a mission statement, which is what the organization intends to do to fulfill the vision. The board should consider the vision while doing its strategic planning to ensure that their planning continually aligns with the vision. Everyone who is directly or indirectly connected with the organization should be aware of the vision and the board plays a large role in that.
Hire, monitor, and evaluate the chief executive.
Boards have the task of identifying, recruiting, and appointing the most qualified individual they can find to serve as the chief executive. In addition, the board writes the chief executive’s job description. Before conducting an executive search, the board needs to consider the organization’s needs, strengths, and weaknesses in considering the skills and abilities that a leader can bring to help the organization move forward. The new leader should be clear on what the board expects for his or her first year of service.
Provide proper financial oversight.
Board directors work together to establish a budget and ensure that there are proper internal controls in place for incoming and outgoing funds. Even small companies and startups should have an audit committee and do an internal audit every year.
Ensure the organization has adequate resources.
Every organization needs resources and it’s the board’s responsibility to ensure that every part of the organization has adequate resources for the organization to meet its obligations and fulfill its mission. Boards need to carefully consider the best way to allocate money and other resources for the benefit of the organization and its stakeholders.
Create a strategic plan and ensure that it’s followed.
Boards set goals and objectives according to a strategic plan so that they have a guide for how to meet the organization’s goals. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is usually part of the strategic planning process.
Ensure legal compliance and ethical integrity.
All organizations have to abide by rules and laws. Board directors have a fiduciary duty to ensure that their organization is in full compliance with its legal obligations.
...
https://www.youtube.com/watch?v=Y4tFlw9NhCY
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Creating a YouTube video is just half of your video marketing battle. Now the question is, “How do I get more people watching my video?”
The beauty with most YouTube videos, particularly for business purposes, is that these videos are evergreen content. Years from now, more and more people will still be able to find your videos and potentially do business with you.
This short checklist gives you 10 effective actions which you can take to get more people to see your video, for years to come.
Optimize your YouTube video. As Google owns YouTube, it is important to know that your video can appear within Google’s search results, not just those in YouTube. Concentrate on one keyword in the title, as well as ensuring that you have plenty of text and tag words in the appropriate places. Here is the ultimate guide on how to optimize your YouTube video.
Have a video page on your website. Have a page on your website that is dedicated to showcasing all of your videos, or at least your most important ones.
Repurpose each video into a blog post. Have your video transcribed at Rev.com. Polish up the grammar and upload the text and the video into a blog post. Place the video at the top of the post and conduct your standard SEO actions to get that blog post to rank.
Email your video to your database. You should be building your email list as your prime digital marketing strategy. Emails with videos get opened up more, as long as you indicate that you have a video.
Text the YouTube video link to your phone contacts. Yes, this drives a ton of views and engagements.
Share the video on social media. Often. You can use automated social sharing software, such as Hootsuite or Sprinklr, to get your videos shared to your social channels on a routine basis. Even years after production, recent social followers will look upon your videos as new content.
Drive paid traffic to your videos through paid ads. YouTube allows you to use Google Adwords to drive traffic to your videos. This is the fastest, most direct strategy to increase your views.
Use them in live presentations. Use your videos at conferences, treade shows, workshops, and sales presentations.
Reference them as links in your online press releases. Often, you can add links to your videos within your online press releases.
Ask others to share your video. Always ask in the video itself, or the social post, to please share or retweet your video. It works.
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https://www.youtube.com/watch?v=nEaL5P9YYP4
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Buy my book today! http://bit.ly/bestbrandingbook
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I offer a full range of business coaching services. Whether you’re the owner of a small business, a multi-million dollar corporation or anything in between, I’ll help you turn your business into a money making machine that allows you to live the life of your dreams.
If you’re thinking about working with a small business coach, you likely have some questions. The role of a business coach is a big one, and not everyone has the same coaching style. When you choose me as your coach, I’ll guide you through crucial decisions and help you learn and embrace the philosophies and methodologies that are essential for exponential growth and success.
While some coaches don’t have a lot of real world experience, I’m able to provide my clients with advice from a “been there, done that” point of view. I know what it’s like to own a struggling business, and I learned the hard way exactly what it takes to turn it around.
Growing a business beyond your immediate ability to handle everything yourself requires you to learn new skills and do everything differently. No wonder you are slow to change (trust me, I know, I’m there too). Coaching can help put some structure into your thinking, make decisions come easier and focus on building a machine that works for you, instead of working harder yourself. A (free) Strategy Session will help get clear on how this can work for you.
Business coaching is a professional service whereby a business coach facilitates a process that helps a small business owner drive change into their business – and make it perform better. Business coaching brings your skills and experience as a business owner together with a business coach and a structured process – with a clear focus on making progress on achieving results. A business coach’s role, once the plan (strategy) is in place, is to make sure that you as business owner continue to make progress against your plan.
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How To Create Video Content for Mortgage Brokers
Call 714-300-9566 or https://premiereleadsystems.com/
Is your sales team struggling to generate leads? Have you heard of this thing called ‘content marketing’ but aren’t yet sure if it will work for you?
If you answered “Yes” to either question today’s post is for you.
Make a Pitch Without Selling
Businessweek calls educational-based marketing casting a wider net. It is the opposite of marketing models that push for a sale.
“Buy from us, we are the best.”
“We offer the best rates in three states.”
“You should list your home with us.”
Educational-based marketing turns the tables by making the pitch more about the reader than the business.
“We will teach you the five biggest mistakes people make when refinancing their homes.”
“Even if you don’t finance with us, let us show you what to look for in a mortgage company.”
These messages build trust by teaching the client something new without trying to force a sale. Traditional marketing techniques are self-serving. Educational-based models are just that – educational. You provide facts and expert information that helps prospects understand the process and make sound decisions.
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Provide Prospects With Valuable Information
To provide valuable information, you must first determine what your potential customer wants to know. What are the questions people ask when looking to buy a home or refinance?
Whenever you are with a client and they ask you questions, even though you’ll know the answer right away and can give them a response, take 5 seconds and write down that questions. Use these questions as the titles to your blog posts and start writing. ~Travis Balinas, OutboundEngine.com
The goal of the marketer is to attract qualified leads early in the game. To do this, you must think as your potential clients do and build educational messages based on their needs.
“What credit score do I need to get the best rate?”
“Can I take out a mortgage that is greater than the price of the house?”
“What is the least amount I can put down for a deposit?”
Focus the questions based on your target audience. For instance, companies that service customers with bad credit would consider questions like:
“Can I get a mortgage with a past short sale or foreclosure against my credit?”
“How much of a deposit do I need with a low credit score?”
Once you get a series of questions together, organize your educational messages around them.
“6 Ways to get a Mortgage when You have a Low Credit Score”
“No Deposit? No Problem – 7 Ways to get a Mortgage with No Money Down” Education Based Marketing Attracts Cli
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When someone engages with your content on Facebook, you can actually bring them back to your page if they aren’t already a fan.
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The people you are inviting back to like your page have shown a proven interest in your organic content. They are more likely to engage further with it.
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Contact me http://www.powerbrandingsecrets.com/contact/
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Interviewing experts is one of the fastest, proven strategies for a personal branding strategy and positioning yourself as an expert in your industry. Transference of expert status will eventually occur over time by showcasing experts with your branded content.
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Here’s an example of how this personal branding strategy can roll forward. You schedule an interview using YouTube Live. You now announce the interview to your followers on social media and email. The expert may even announce it themselves their own social followers!
The Interview Strategy
When the day comes, you conduct and record the interview. Keep these to 30 to 60 minutes and ensure that you have agreed upon what questions you will ask them. I typically ask people about six to eight questions.
When it’s done, you download the video and the MP3 file. Now, you transcribe the video for your book, articles, public speaking, webinar, or blog. A great transcription service is Rev.com.
You can upload your video to multiple channels such as Youtube, Vimeo, etc., as well as adding the video to your blog and add the MP3 file for a podcast.
This is only the beginning. You can use the interviews to build a product for sale, such as eCourses and eBooks. Moreover, these videos can be given as exclusive “freemiums” to help build your email lists.
Experts Sharing Your Content
The other clear benefit to this personal branding strategy is that those experts whom you interview will most likely share this interview to their own social followers, giving you further exposure for no cost.
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You’ve successfully launched your business, and built up a solid—if small—customer base. Starting small has its benefits; after all, it allowed you the opportunity to cultivate a loyal relationship with your customers. By now, you’ve had time to work out any kinks, and you’re confident that your product or service is truly the best your business can offer.
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Google My Business is an interface that allows business owners to take charge of how their business is displayed throughout all of Google’s products and platforms, including its search engine results pages (SERPs), reviews, and instant content.
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Online reviews can make or break a local business.
I have one client who is in the shutters business who has generated over $400,000 in annual revenue - just from her Yelp page. She has over 157 5-star reviews and thus each review is worth $2,600 in annual revenue.
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Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
In a world where we're buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections.
The core methods of building a referral-based business will never change. They haven't changed in thousands of years. But the way we execute these methods is ever-changing.
Referrals are your most-beloved blind spot.
But when your pervasive blinders are removed, referrals become a pivotal change for substantially growing your business.
Absolutely, every business person loves referrals, and for all the obvious reasons. Yet, few can tell you how they could or would obtain more referrals at will, because turning on the “referral switch” is something most professionals in business do not understand how to do.
This important observation can lead to transformational growth for your brand.
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With your mindset changed from “I love getting referrals” to “I have referral policies and processes in place to generate profitable levels of referrals on a consistent basis,” a substantial change will occur to your growth and profitability.
The more you effectively promote your brand to your existing clients and social followers who drive interest and traffic to your website and branded content, the more referrals and sales result.
Existing clients and contacts, when excited and engaged, will introduce you to your next round of “Dream Clients.”
Referology shows you have to dramatically increase your referrals!
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
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4 Social Media Mistakes YOU Are Making | And How To Avoid Them
Get my free ebook: https://brandedshareables.com/best-referral-marketing-book/
I spoke with a client of mine yesterday who has failed to see results from her social media activity after 8 years.
The challenges are not unique to her but are what I find in 95% of the professionals I encounter in business. This is not a critique of her activities only, as I could unearth the exact same omissions in 95% of those who are reading this post right now.
The challenges break down to FOUR core principles:
1. Winning Attitude
2. Publishing Content That Matters
3. Continuity
4. Scaling With Teams & Technology
Winning Attitude
“I hate social media.”, “I hate being on video.”, “Social media can be so negative.”
When I hear comments like this, I know that nothing I teach will matter. A negative attitude kills all else. A positive attitude is the soil from which massive success grows.
“The pessimist sees the difficulty in every opportunity; the optimist sees the opportunity in every difficulty“. – Winston Churchill
If you see the difficulty, you will create it. If you see an opportunity, you will create it. Simple.
If you can’t develop a positive attitude, how do you expect to be “social” on social media?
Social media is a massive opportunity. When you see it for yourself.
Publishing Content That Matters
This is a key part of this: “That Matters”.
If you’re publishing content because you “have to” or “Because it's what you're supposed to, I guess…”, this lackadaisical attitude will come across in every piece of content you create and post.
Your content won’t resonate with anyone. It will be bland and unworthy of following and sharing. Bland doesn’t succeed in social media.
One must have a deep understanding of what matters to oneself, as well as what matters to whom you are attempting to connect with and influence.
When you create content that demonstrates that you give a shit, then people will begin to take notice.
Continuity
Continuity is defined as, “the fact of something continuing for a long period of time without being changed or stopped.”
Brand building on social media requires continuity.
Brands that don’t appreciate the fact that it requires continuity to build awareness and trust simply do not understand the principles of branding, audiences, and how the mind works.
Scaling With Teams & Technology
Sooner or later, you have to leverage the work of teams and technology to scale your brand’s presence. Whether you hire a marketing agency or a virtual assistant, you will need to scale if you want to obtain your big, ambitious goals.
Doing it all yourself is nuts if you possess big dreams.
Sure, do it all yourse
...
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