http://www.visibleauthority.com 00:11 Steve Describes Why Not To Hide Behind Your Website 00:50 Step One: Create Useful Advice Your People Are Looking For 01:05 Step Two: Your Persona 01:20 Reason #1: You Need To Be Understood 01:34 Reason #2: Puts A Face On Your Company 01:47 Reason #3: Eliminates Boredom 02:12 Reason #4: Uniqueness 02:27 Reason #5: Makes You Memorable 02:44 Reason #6: Makes You "Almost Famous" 02:56 Reason #7: Makes You The Celebrity Authority 03:08 Authority vs. Expert 03:33 Going Beyond The "Be Yourself" Advice 04:24 Watch Part 2 Of This Series For "The Persona Dance" Do you hide behind your website? Be honest now. If you don't have a video of yourself that puts a real face on your business, you're at a severe disadvantage to those who do. Especially if you're a doctor, a chiropractor, a body worker of any kind, psychologist, a marketer, attorney, accountant, a business or life coach. Any profession that relies on building personal relationships. For that you need some other way of demonstrating your value. And there are two ways of leveraging video to do just that. One is to create useful advice that your tribe is looking for. The other is more subjective, but just as important. I'm talking about your persona. Webster defines persona as "The image of character and personality that somebody wants to show the outside world." Here are 7 reasons why you need a persona and need it right now: 1. You need to be understood. It's difficult in today's fractionalized market to get your point across. Being able to use body language in addition to everything else makes your job much easier. 2. Puts a face on your company. It's hard to love a faceless entity. Ask AT&T. Or your insurance company, or your real estate company. A picture on a website is OK, but there's nothing too special about that anymore. 3. Its potentially not boring. Boring is the kiss of death. A real live interesting person with passion and personality at the front of your company makes a huge difference in encouraging people to hang around your website and explore. When you're not boring you stand out like crazy against the millions of blah-blah websites out there. 4. You're different than everyone else -- or should be. That makes you unique. And today, uniqueness is a prized attribute of any company. In fact, you can't command premium pricing without it. 5. It makes you memorable -- how many websites have you been to lately that you can't wait to go back to? That you even remember visiting? I thought so. An effective persona on video just has a way of sticking in people's minds when it's done right. 6. It makes you "almost famous" -- that's a term of art that describes you when your name is associated with your area of expertise. 7. Makes you the celebrit ... https://www.youtube.com/watch?v=2mr7ypVFryQ

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