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Go to http://www.johnlavenia.net/blog/understanding-sales-funnels-for-online-marketing for the full article with links to resources mentioned in this video.
If you're new to online marketing and want to make sense of how a sales funnel works, this video will be perfect for you.
As the manager of a large advertising cooperative, I have witnessed the confusion that new marketers sometimes experience when confronting new terms like:
- Squeeze pages (also known as Lead Capture pages or Opt-in pages)
- Sales pages
- Funnels
- The difference between traffic and leads, etc.
In this video I walk you through the basics of how a sales funnel works, and the main components that are at your disposal as an online marketer.
Once you're familiar with the basics, you'll be able to easily avoid the mistakes that new marketers make when deciding what they will advertise and how they will make the best impression on their potential customers and clients.
Some of the key services I highlight in this video are:
1 - The Empower Network stock lead capture pages
These pages are provided to all affiliates of the network, as a part of the standard affiliate marketing program.
2 - Simple2Advertise semi-custom sales funnels
This is a 3rd party service that facilitates templated lead generation and sales systems for online marketers, and has become fairly popular with new marketers who are not inclined to design and host their own custom sales funnels.
3 - Extreme Team custom video sales pages
These are available to any member of our affiliate team at no cost. In the video I show two of them, but there are many more which are interchangeable to fit a variety of uses.
4 - IMTrustworthy site certification
This is a peer-to-peer certification service that focuses on the best practices of ethical online marketers. Having such a certification on your custom lead capture pages can increase your opt-ins significantly.
5 - The Bold Statement Marketing private traffic co-op
Now available to the public at http://TrafficX100.com
This is a service providing top-quality traffic at wholesale prices. I developed my relationships with the providers over the past decade, and it has saved our members over $100,000 to date, as compared to typical traffic brokers.
Sales funnels for use in online marketing need not be complicated, and with an understanding of the basic functions of each component you can be up and running like a pro in very little time.
Feel free to share this article with any new affiliates and marketers you think could benefit from learning the basics as I have shown them here.
And I welcome your comments and questions about how you can best monetize your online marketing experience.
To your success,
- John Lavenia
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