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21 May 2021 02:29:10 UTC
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117416
Author: Ian S. Blackshaw
File Type: pdf
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.From the Back CoverWith a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia,sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality,that are included and are explained and commented on inthe text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling,of Sports TV rights and the drafting of the corresponding agreements as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order toreduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic ofdispute resolution and, again, provides the reader withsome useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any wayin the money-spinning field of sports marketing, combining as this bookuniquely does both the theory and the practice of drafting, interpretingand enforcinga variety of sports marketing agreements, especially those with an international dimension. Prof. Ian S. Blackshaw is a Member of the Court of Arbitration for Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
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1 year ago
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English
38865
Author: Sebastian Junger
File Type: mobi
From the author of The Perfect Storm, a gripping book about Sebastian Jungers almost-fatal year with the 2nd battalion of the American Army.They were known as The Rock. For one year, in 2007-2008, Sebastian Junger accompanied a single platoon of thirty men from the storied 2nd battalion of the U.S. Army, as they fought their way through a remote valley in Eastern Afghanistan. Over the course of five trips, Junger was in more firefights than he can count, men he knew were killed or wounded, and he himself was almost killed. His relationship with these soldiers grew so close that they considered him part of the platoon, and he enjoyed an access and a candidness that few, if any, journalists ever attain.War is a narrative about combat the fear of dying, the trauma of killing and the love between platoon-mates who would rather die than let each other down.Gripping, honest, intense, War explores the neurological, psychological and social elements of combat, and the incredible bonds that form between these small groups of men. This is not a book about Afghanistan or the War on Terror it is a book about the universal truth of all men, in all wars. Junger set out to answer what he thought of as the hand grenade question why would a man throw himself on a hand grenade to save other men he has probably known for only a few months? The answer elusive but profound, and goes to the heart of what it means not just to be a soldier, but to be human. From the author of The Perfect Storm, a gripping book about Sebastian Jungers almost-fatal year with the 2nd battalion of the American Army.They were known as The Rock. For one year, in 2007-2008, Sebastian Junger accompanied a single platoon of thirty men from the storied 2nd battalion of the U.S. Army, as they fought their way through a remote valley in Eastern Afghanistan. Over the course of five trips, Junger was in more firefights than he can count, men he knew were killed or wounded, and he himself was almost killed. His relationship with these soldiers grew so close that they considered him part of the platoon, and he enjoyed an access and a candidness that few, if any, journalists ever attain.War is a narrative about combat the fear of dying, the trauma of killing and the love between platoon-mates who would rather die than let each other down.Gripping, honest, intense, War explores the neurological, psychological and social elements of combat, and the incredible bonds that form between these small groups of men. This is not a book about Afghanistan or the War on Terror it is a book about the universal truth of all men, in all wars. Junger set out to answer what he thought of as the hand grenade question why would a man throw himself on a hand grenade to save other men he has probably known for only a few months? The answer elusive but profound, and goes to the heart of what it means not just to be a soldier, but to be human.
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Created
1 year ago
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application/x-mobipocket-ebook
English