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11 Jul 2020 21:50:09 UTC
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PAX Prime 2012 - Community vs. PR: The Squabbling Siblings
PR departments and Community departments usually work closely, but what happens when one decides their agenda is more important than the others? Creating release schedules, gathering assets, managing passionate fans and social media are just some of the many pressures both departments feel. Pressures which can cause the two departments to squabble like siblings/ This panel will put some of the industry's top community managers against top PR managers, as they explain both sides of the issues, debate points of contention, and hopefully don't cause any embarrassing incidents that will be reported on Kotaku.
Panelists: Patrick Klepek [Community Manager, Giant bomb], Kristin Reilly [Senior Community Manager, Meteor Entertainment], Kathleen Sanders [Senior Community Producer, Microsoft], Stephanie Bayer [Customer Engagement Lead, Bejeweled Franchise/Popcap], Jeff Green [Director of Editorial and Social Media, Popcap], Wes Phillips [PR Manager, Epic Games], James Stevenson [Community/Marketing Lead, Insomniac Games]
Panelists: Patrick Klepek [Community Manager, Giant bomb], Kristin Reilly [Senior Community Manager, Meteor Entertainment], Kathleen Sanders [Senior Community Producer, Microsoft], Stephanie Bayer [Customer Engagement Lead, Bejeweled Franchise/Popcap], Jeff Green [Director of Editorial and Social Media, Popcap], Wes Phillips [PR Manager, Epic Games], James Stevenson [Community/Marketing Lead, Insomniac Games]
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