Author: Eric Sheinkop File Type: pdf Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If youre like most consumers, you answered yes to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results. **From the Back Cover Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If youre like most consumers, you answered yes to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results. About the Author After spending years supporting Fortune 100 companies in finding the perfect music for advertising campaigns, at age 25, Sheinkop co-created Music Dealers - a global music technology solution that bridges the gap between bands and brands, enabling brands to create meaningful and authentic touch points with their target audiences and opening up a new route for emerging artists to gain the exposure, funding and distribution necessary to take their careers to the next level. Sheinkops impact on the industry was recognized when he was included on Billboard magazines 30 Under 30 rising young executives who are driving the music industry forward, followed by being named Music Man of the 21st Century and included in Crains Tech 50 list alongside Chicagos tech leaders by Crains Business in 2012. He is the co-author book Hit Brands How Music Builds Value for the Worlds Smartest Brands.

Author: Richard Schickel File Type: pdf

Author: Andrew Bacon File Type: pdf Vagueness is the study of concepts that admit borderline cases the property of being bald is vague because there are people who are neither definitely bald, nor definitely not bald. The epistemology of vagueness concerns the sorts of attitudes we ought to have towards propositions we know to be borderline. Is it possible to discover whether a borderline bald man is bald? Could two people with access to the same facts reasonably disagree about whether he is bald? Does it matter, when making practical decisions, whether he is bald? By drawing on such considerations, Andrew Bacon develops a novel theory of vagueness in which vagueness is fundamentally a property of propositions, and is explicated in terms of its role in thought. On this theory, language plays little role in explaining the central puzzles of vagueness. Part I of the book outlines some of the central questions regarding the logic and epistemology of vagueness, and criticizes some extant approaches to them. Part II concerns issues in the epistemology of vagueness, touching on the ramifications of vague thoughts on the study of evidence, ignorance, desire, probability theory, and decision theory. By examining the effects of vague information on ones beliefs about the precise, a positive theory of vagueness is proposed. Part III concerns the logic of vagueness, including the interaction between vagueness and modality, vague identity, and the paradoxes of higher-order vagueness. Bacon suggests that some familiar philosophical notions -- including the concept of a fundamental proposition, a possible world and a precisification -- need to be revised. **

Author: Kristen R. Ghodsee File Type: epub In a witty, irreverent op-ed piece that went viral, Kristen Ghodsee argued that women had better sex under socialism. The response was tremendous -- clearly she articulated something many women had sensed for years the problem is with capitalism, not with us.Ghodsee, an acclaimed ethnographer and professor of Russian and East European Studies, spent years researching what happened to women in countries that transitioned from state socialism to capitalism. She argues here that unregulated capitalism disproportionately harms women, and that we should learn from the past. By rejecting the bad and salvaging the good, we can adapt some socialist ideas to the 21st century and improve our lives. She tackles all aspects of a womans life - work, parenting, sex and relationships, citizenship, and leadership. In a chapter called Women Like Men, But Cheaper, she talks about women in the workplace, discussing everything from the wage gap to harassment and discrimination. In What To Expect When Youre Expecting Exploitation, she addresses motherhood and how having it all is impossible under capitalism. Women are standing up for themselves like never before, from the increase in the number of women running for office to the womens march to the long-overdue public outcry against sexual harassment. Interest in socialism is also on the rise - whether its the popularity of Bernie Sanders or the skyrocketing membership numbers of the Democratic Socialists of America. Its become increasingly clear to women that capitalism isnt working for us, and Ghodsee is the informed, lively guide who can show us the way forward.