Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you in this video with actual Spotify for Artist data to back it up. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers. Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my most recent Facebook/Instagram ad campaign I achieved greater than 10X the result I was getting through playlist promotion, AND it cost less. Compared to Spotify playlist promotion, the FB ad campaign: - Had a 10X higher save ratio - Increased 40 followers in a week - Added the song to 43 playlists - Increased my social media followers - Gave me audience data for retargeting NEW VIDEOS EVERY TUESDAY AND FRIDAY! Click here to subscribe: http://bit.ly/2VOQJzW 25% off Smiley shirts!: https://andrewsouthworth.com/collections/frontpage/products/smiley-shirt Join My Mailing List: https://go.andrewsouthworth.com/mailinglist-socialmedia ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Talk to me on social media: IG: https://www.instagram.com/andrew.southworth/ FB: https://www.facebook.com/AndrewSouthworthMusic Twitter: https://twitter.com/southwortha Listen to my music on Spotify: https://go.andrewsouthworth.com/spotifypage Contact Me: andrew@generastudios.com #MusicMarketing #SpotifyPlaylist #Spotify #MusicPromotion #SpotifyPromotion The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel :). Video Gear I Use: Canon EOS R: https://amzn.to/2Qhx7Rl Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY Canon EF 50mm f/1.8: https://amzn.to/35gT8np Joby 5K GorillaPod: https://amzn.to/2MRurrt Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4 GVM 50RS RGB Light: https://amzn.to/2tDtCvA LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th ESDDI Softbox Lights: https://amzn.to/2EwoxIf Adobe Premiere Pro Adobe After Effects Music Gear I Use: Computer: iMac late 2013, MacBook 2018 DAW: Logic Pro X & Ableton Live 10 Suite Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A Monitors: Mackie MR8 MK2 (I think) Ableton Push 2: https://amzn.to/2WoyEc2 Maschine mk3: https://amzn.to/2M4GfZj Komplete Kontrol S61: https://amzn.to/2EwoKev ... https://www.youtube.com/watch?v=SKj895NKc2o

I realized I had some great music production content on my Instagram that you peeps on YouTube have never seen before, so I decided to make a small compilation! These range from music production tutorials, product demonstrations, and short compositions. Not every music production tip needs to be a long form video, so I usually reserve that content for my Instagram account. If you want to follow me on Instagram to get more stuff like this, here's the link: https://www.instagram.com/andrew.southworth/ You music creators and audio nerds are my main audience, so I want to make sure you don't miss anything. I try to post daily on my Instagram account. Typically every YouTube video gets a short 1 minute version on IG, but I also post a good amount of behind the scenes content to my profile. In addition to this I post a good amount of stories with even more impromptu content. Sometimes this makes its way to YouTube stories as well, but its hard for me to update every page. You'll probably like my Music Experiments playlist too!: https://www.youtube.com/playlist?list=PLZM8P5xQw3RYdEAWXUV-NSETJNaVkQMoc ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/seven/770818 Talk to me on social media: IG: https://www.instagram.com/andrew.southworth/ FB: https://www.facebook.com/AndrewSouthworthMusic Twitter: https://twitter.com/southwortha Listen to my music: https://fanlink.to/bWgU Contact Email: andrew@generastudios.com #MusicProduction #MusicProductionInstagram #Instagram #MusicTips Video Gear I Use: Canon Rebel SL2: https://amzn.to/2Ex9ePi ATian TAKSTAR Video Microphone: https://amzn.to/2WrQ3k4 LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th ESDDI Softbox Lights: https://amzn.to/2EwoxIf Adobe Premiere Pro Adobe After Effects Music Gear I Use: Computer: iMac late 2013 DAW: Logic Pro X & Ableton Live 10 Suite Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A Monitors: Mackie Ableton Push 2: https://amzn.to/2WoyEc2 Maschine mk3: https://amzn.to/2M4GfZj Komplete Kontrol S61: https://amzn.to/2EwoKev ... https://www.youtube.com/watch?v=gAEIxE204cU

In this video I talk about how to add that 'hazy' rasp so many bands use. Bands like Earshot, Hinder, Nickelback, and Finger Eleven (sometimes) use this technique, probably thousands of other bands as well. It is very close to the regular rasp technique, but it is more breathy, and much more gentle. It does tickle your throat much more than traditional rasp, but when you get into doing it correctly it will almost feel like its resonating in your nasal area. If you have any questions, leave me a comment and i'll be sure to get back to you. Subscribe for more! ... https://www.youtube.com/watch?v=75fMKPsERsA

Out Now!: https://fanlink.to/bWgU I don't usually share the meaning behind my lyrics, but I want to change that starting now. This song is about not feeling like you're good enough in the context of someone else's wins, or struggles in life, and telling yourself that you will be good enough. Not even just in terms of 'skill' or whatever, but that feeling you get when you feel like you're not allowed to contribute to a conversation or social-cause because you don't share the same background of whatever group you're trying to connect with. Maybe you worked hard and got your dream job, but your relative got theirs in the face of some major adversity so it makes your success feel small - its the same feeling. Moral of the story, you are good enough and you shouldn't measure your success or happiness based off of others. #SynthPop #FutureBass #ElectroPop #GoodEnough ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/seven/770818 Talk to me on social media: IG: https://www.instagram.com/andrew.southworth/ FB: https://www.facebook.com/AndrewSouthworthMusic Twitter: https://twitter.com/southwortha Contact Email: andrew@generastudios.com Video Gear I Use: Canon Rebel SL2: https://amzn.to/2Ex9ePi ATian TAKSTAR Video Microphone: https://amzn.to/2WrQ3k4 LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th ESDDI Softbox Lights: https://amzn.to/2EwoxIf Adobe Premiere Pro Adobe After Effects Music Gear I Use: Computer: iMac late 2013 DAW: Logic Pro X & Ableton Live 10 Suite Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A Monitors: Mackie Ableton Push 2: https://amzn.to/2WoyEc2 Maschine mk3: https://amzn.to/2M4GfZj Komplete Kontrol S61: https://amzn.to/2EwoKev ... https://www.youtube.com/watch?v=7o2a8iY3caU