Storynomics: Story-Driven Marketing in the Post-Advertising World
Author: Robert Mckee File Type: epub Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.Robert McKees popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
Author: August Endell
File Type: pdf
div contentInfoDiv Summer 2014, No. 56, Pages 116-138 Posted Online September 16, 2014. div (doi10.1162GREY_a_00152) 2014 by Grey Room, Inc. and the Massachusetts Institute of Technology. div htmlContentp fulltexth1 arttitlediv hlFld-TitleThe Beauty of the Metropolish1div artAuthorsdiv hlFld-ContribAuthorspan hlFld-ContribAuthor August Endellspanp fulltext nospacebAugust Endellb (18711925) was a self-taught German architect and designer who made significant contributions to psychological aesthetics at the turn of the twentieth century. Trained in philosophy, he was active first in Munich in the artistic circle of Hermann Obrist and later in Berlin, where he founded the Schule fur Formkunst before becoming the director of Akademie fur Kunst und Kunstgewerbe in Breslau (now Wrocaw, Poland).span hlFld-ContribAuthor Zeynep Celik Alexanderspan
Author: Nunzio Pernicone
File Type: pdf
Historians have frequently portrayed Italian anarchism as a marginal social movement that was doomed to succumb to its own ideological contradictions once Italian society modernized. Challenging such conventional interpretations, Nunzio Pernicone provides a sympathetic but critical treatment of Italian anarchism that traces the movements rise, transformation, and decline from 1864 to 1892. Based on original archival research, his book depicts the anarchists as unique and fascinating revolutionaries who were an important component of the Italian socialist left throughout the nineteenth century and beyond. Anarchism in Italy arose under the influence of the Russian revolutionary Bakunin, triumphed over Marxism as the dominant form of early Italian socialism, and supplanted Mazzinianism as Italys revolutionary vanguard. After forming a national federation of the Anti-Authoritarian International in 1872, the Italian anarchists attempted several insurrections, but their organization was suppressed. By the 1880s the movement had become atomized, ideologically extreme, and increasingly isolated from the masses. Its foremost leader, Errico Malatesta, attempted repeatedly to revitalize the anarchists as a revolutionary force, but internal dissension and government repression stifled every resurgence and plunged the movement into decline. Even after their exclusion from the Italian Socialist Party in 1892, the anarchists remained an intermittently active and influential element on the Italian socialist left. As such, they continued to be feared and persecuted by every Italian government. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. **
Author: Madeline Shanahan
File Type: pdf
During the mid- to late seventeenth century, women in Irish houses from elite backgrounds started to collect recipes, which they recorded in domestic manuscripts. While these manuscripts were made elsewhere at an earlier date, they were an almost entirely new arrival to Ireland in this period, and their sudden proliferation said much about changes taking place in society at large. This book is a detailed study of such manuscripts from the perspective of historical archaeology, which will argue that they are artifacts which clearly demonstrate that a profound series of changes was taking place. The written word penetrated peoples daily lives and homes to a degree that it had not in previous periods, and it had a profound influence on how they related to their world, objects, and each other. While this book will address how we can use them as sources for the study of food history and material culture, it is ultimately concerned with the meanings of manuscript recipe books, and specifically, what they say about the individuals and society that made them. The proliferation of these manuscripts signaled a profound change not just in cuisine, but also in the way people thought about and related to food as a form of material culture. Ultimately, this book will argue that these manuscripts are not simply excellent records which can tell us about material culture within the early modern house, but that they are a profoundly important type of artifact in their own right. Undertaking research that situates textual objects such as recipe books at the very core of historical archaeology is critical to understanding some of the most significant changes that took place in the early modern world. **
Author: Nick Hopwood
File Type: pdf
Pictures from the past powerfully shape current views of the world. In books, television programs, and websites, new images appear alongside others that have survived from decades ago. Among the most famous are drawings of embryos by the Darwinist Ernst Haeckel in which humans and other vertebrates begin identical, then diverge toward their adult forms. But these icons of evolution are notorious, too soon after their publication in 1868, a colleague alleged fraud, and Haeckels many enemies have repeated the charge ever since. His embryos nevertheless became a textbook staple until, in 1997, a biologist accused him again, and creationist advocates of intelligent design forced his figures out. How could the most controversial pictures in the history of science have become some of the most widely seen? In Haeckels Embryos, Nick Hopwood tells this extraordinary story in full for the first time. He tracks the drawings and the charges against them from their genesis in the nineteenth century to their continuing involvement in innovation in the present day, and from Germany to Britain and the United States. Emphasizing the changes worked by circulation and copying, interpretation and debate, Hopwood uses the case to explore how pictures succeed and fail, gain acceptance and spark controversy. Along the way, he reveals how embryonic development was made a process that we can see, compare, and discuss, and how copyingusually dismissed as unoriginalcan be creative, contested, and consequential. With a wealth of expertly contextualized illustrations, Haeckels Embryos recaptures the shocking novelty of pictures that enthralled schoolchildren and outraged priests, and highlights the remarkable ways these images kept on shaping knowledge as they aged. **
Author: Joanne Wieland-Burston
File Type: pdf
I dont know whats the matter with me everythings upside down the whole world seems chaotic Chaos may erupt in our lives in many different ways through death, divorce, conflict with family, friends or colleagues. It is a frightening and negative experience, destabilizing the individual and provoking feelings of insecurity. Originally published in English in 1992, the author, through her work as a Jungian analyst, frequently acted as a companion, support and guide to those whose lives were in chaotic turmoil. She describes how therapy helps people to meet chaos, to accept and see it in a different way as a starting point for a new kind of order in their lives. This organic order is better suited to their own personal needs and personality and provides the strong and flexible basis necessary to meet the chaos that belongs to life. Drawing upon the myths, tales and rites of ancient cultures, upon modern chaos theory, and upon her experience as an analyst the author shows the way through the chaos to a fuller, happier and more satisfying life. **
Author: Angela Mendelovici
File Type: pdf
Intentionality is the minds ability to be of, about, or directed at things, or to say something. For example, a thought might say that grass is green or that Santa Claus is jolly, and a visual experience might be of a blue cup. While the existence of the phenomenon of intentionality is manifestly obvious, how exactly the mind gets to be directed at things, which may not even exist, is deeply mysterious and controversial. It has been long assumed that the best way to explain intentionality is in terms of tracking relations, information, functional roles, and similar notions. This book breaks from this tradition, arguing that the only empirically adequate and in principle viable theory of intentionality is one in terms of phenomenal consciousness, the felt, subjective, or qualitative feature of mental life. According to the theory advanced by Mendelovici, the phenomenal intentionality theory, there is a central kind of intentionality, phenomenal intentionality, that arises from phenomenal consciousness alone, and any other kind of intentionality derives from it. The phenomenal intentionality theory faces important challenges in accounting for the rich and sophisticated contents of thoughts, broad and object-involving contents, and nonconscious states. Mendelovici proposes a novel and particularly strong version of the theory that can meet these challenges. The end result is a radically internalistic picture of the mind, on which all phenomenally represented contents are literally in our heads, and any non-phenomenal contents we in some sense represent are expressly singled out by us. **
Author: Richard Karban
File Type: pdf
The news that a flowering weedmousear cress (Arabidopsis thaliana)can sense the particular chewing noise of its most common caterpillar predator and adjust its chemical defenses in response led to headlines announcing the discovery of the first hearing plant. As plants lack central nervous systems (and, indeed, ears), the mechanisms behind this hearing are unquestionably very different from those of our own acoustic sense, but the misleading headlines point to an overlooked truth plants do in fact perceive environmental cues and respond rapidly to them by changing their chemical, morphological, and behavioral traits. In Plant Sensing and Communication, Richard Karban provides the first comprehensive overview of what is known about how plants perceive their environments, communicate those perceptions, and learn. Facing many of the same challenges as animals, plants have developed many similar capabilities they sense light, chemicals, mechanical stimulation, temperature, electricity, and sound. Moreover, prior experiences have lasting impacts on sensitivity and response to cues plants, in essence, have memory. Nor are their senses limited to the processes of an individual plant plants eavesdrop on the cues and behaviors of neighbors andfor example, through flowers and fruitsexchange information with other types of organisms. Far from inanimate organisms limited by their stationary existence, plants, this book makes unquestionably clear, are in constant and lively discourse. **