1948 Universal Declaration of Human Rights

SAGE Note: This paper was prepared by SAGE’s behavioural science sub-group SPI-B, for discussion at SAGE #18 on 23rd March 2020. Options for increasing adherence to social distancing measures 22nd March 2020 Question addressed What are the options for increasing adherence to the social distancing measures? This paper addresses the two social distancing measures that are seen as most important at present: 1.General social distancing by everyone. 2.Shielding for vulnerable people for at least 12 weeks. The methodology for evaluating the options is given in Appendix A. The options set out below are not mutually exclusive. In fact, there is evidence that greatest behaviour change impact is achieved by interventions that operate at many levels simultaneously and consistently (1). There are nine broad ways of achieving behaviour change: Education, Persuasion, Incentivisation, Coercion, Enablement, Training, Restriction, Environmental restructuring, and Modelling (2, 3). We have focused on those that are most relevant for this task and where there is evidence to draw on.