In many cases, your document/ message will have one of these cohorts (AKA.In statistics, marketing and demography, a group of subjects who share a defining characteristic )as the primary audience, e.g. guidance or a welcome pack for immunisers (Cohort: Health and Care Workers (Immunisers)). Weaving the relevant insights in to your message will reassure your audience and enhance your impact. • In other cases, the primary audience will be different but the “end” or “effected” audience will be one of these cohorts, e.g. for a guide to ICS leaders on mobilising immunisers, the end audience is Health and Care Workers (Immunisers). For a letter to GP practices supporting roll out in care homes, the end audience is Care Home Residents. • I.e. a letter or SOP to primary and community care (or their commissioners/ managers), on supporting roll out in care homes, can help to deliver take up by residents by nudging the primary audience to include reassurance in the model and messages employed with the care home and it’s residents. So, your primary audience may be ICS leaders or local system managers but your “end audience” includes care home staff and residents

T0 n3w viewers, this interpretation might s0und too far. H0wev3r, as one watch the hundreds of videos on this channel analyzing things, on3 re4lizes th4t this 3x4ct p4tt3rn 0f symb0ls ls c0nst4ntly us3d in th3 s4me 3x4ct c0nt3xt.