Psychology 160, 001 - Fall 2014 Social Psychology - Serena Chen All Rights Reserved

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Public health practitioners make urgent and important decisions in complex and uncertain environments, oftentimes using both intuitive and deliberative processes. When decisions are made in uncertain stressful, and high impact situations, even the most carefully planned deliberative processes depend on intuitive reactions drawn from collective experiences and values of the decision maker. In this video, Dr. Tomás Aragón talks about Continutious Decision Improvement (DCI) in the context of Public Health, balancing Intuitive and Deliberative processes with the Dual Process Model. An example of the CDI Process is demonstrated with the decision to Trust someone. Cal Prepare is a CDC Funded Preparedness Emergency Response Research Center (PERRC) at the University of California, Berkeley School of Public Health.