4 tips of AI prompt engineering for public relations
Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen. ... https://www.youtube.com/watch?v=RT7bwZ47R_0
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. What are the 6 reasons to use PR to build brands? Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=d4EIexCEGQM
In this episode, we talk about the new Pixii+ rangefinder camera, learning from the arts for better marketing campaigns, and simple ways back to fitness. Find out more @mcgallen.
References:
https://www.pixii.fr/products/pixii-camera
https://www.betterhealth.vic.gov.au/health/healthyliving/walking-for-good-health
https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/tai-chi-health-benefits#
https://www.marketingweek.com/recruitment-intent-slows-skilled-staff/
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https://www.youtube.com/watch?v=Xr68wIh1NJw
McGallenFL350, which stands for "Flight Level 350", or at 35,000 feet, is an extended podcast with brief insights on technology, leadership and marketing. FL350 is part of McGallen & Bolden's FlightLeaders division, which specializes in aviation-themed leadership, crisis communication, crisis management, red teaming, and more.
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https://www.youtube.com/watch?v=OcS3d_9QPYs
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=v_I0GZ0Au7c
In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.
References:
https://www.neustark.com
https://www.coursera.org/skills-reports/global
https://www.humanresourcesonline.net/how-the-apac-workforce-ranks-in-skills-proficiency-global-skills-report
https://seads.adb.org/report/indonesias-technology-startups-voices-ecosystem#:~:text=Indonesia%27s%20startup%20ecosystem%20has%20so,to%20India%20among%20Asian%20economies.
https://www.prdaily.com/what-pr-pros-should-know-about-the-newest-generation-of-journalists/
https://greentarget.com/insights/future-journalism-report/
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https://www.youtube.com/watch?v=IGFmLjWckdA
Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof to boost your public relations? Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=bSnTS8gTomY
Yes, a movie, a work of fiction, can have revelations for business, entrepreneurship, marketing, branding, and leadership. The latest craze is Top Gun Maverick, featuring the long-awaited return of Tom Cruise reprising his role as Captain Pete "Maverick" Mitchell, a test pilot and then Top Gun instructor for a suicidal stealth mission. It is a great adrenaline rush for many of us aviators, and many who aren't. As an aviator, I would say it is a must watch movie. So, what did I connect the film and the fictional characters with in terms of business and leadership? Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=KL5xKMIVi_M
The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=woJ6BPwOQbc
If you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.
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https://www.youtube.com/watch?v=20h0lCwVrYo