Author: Helen Sword File Type: pdf This bestselling handbook will highlight your bad writing habits and sharpen your style - for clearer, crisper sentences and punchier prose. Is your writing flabby or fit? If your sentences are weighed down with passives and prepositions, be-verbs and waste words, The Writers Diet is for you. This book will help you energise your writing and strip unnecessary padding from your prose. The Writers Diet offers a short, sharp introduction to great writing. Through the online test at www.writersdiet.com and the analysis and examples in this book, Helen Sword teaches writers of all kinds - students to teachers, lawyers to librarians - how to transform flabby sentences into active, energetic prose. The book and the website enable writers to diagnose their writing for flab - passives and prepositions, weak verbs and waste words - and energise their work by stripping away unnecessary padding. The rules of good writing are deceptively simple but this book helps writers to see those principles at work, through examples by stylish authors from Charles Dickens to John McPhee. First published in 2007, The Writers Diet became a bestselling handbook and now returns refreshed alongside a new version of www.writersdiet.com. The book will highlight your bad habits and sharpen your style - for clearer, crisper sentences filled with words that count.

Author: Martijn J. Adelmund File Type: epub Op 27 oktober 1961 vindt een metselaar in de tuin van een villa in Baarn een menselijk geraamte in een oude stapelput. Volgens de patholoog-anatoom is het skelet van een vrouw en dateert het uit de oorlog. Op 4 november is het schrikken geblazen. Het skelet blijkt van veel recenter datum en de politie heeft drie teenagers aangehouden die ervan verdacht worden een vriendje te hebben vermoord.NBD|Biblion recensieIn een reeks van mysteries en volksverhalen in de Nederlandse provincies een boekje over Utrecht. De auteur heeft 25 gebeurtenissen en verhalen verzameld rond opvallende misdaden en andere opmerkelijke verschijnselen die in het verre en meer recente verleden in deze provincie hebben plaatsgevonden. Zo zijn er hoofdstukken over de Baarnse moordzaak, de Utrechtse serieverkrachter en mensonterende straffen in de Domstad, naast onderwerpen als het mysterie rond de Piramide van Austerlitz, Cochius als fluitist op Hoog-Catharijne, de ontvoering van graaf Floris en de spookridder van Huis ter Haar. Ze zijn gebaseerd op sagen en legenden (onder meer van uitgaven van Sinnighe en De Blecourt), volksverhalen, krantenartikelen en dergelijke en vervolgens bewerkt in korte hoofdstukken. De uitgave opent met een kort vraag-en-antwoordspel en besluit met de antwoorden en een verantwoording met literatuuropgaven. Het boekje is geillustreerd met een overzichtskaart met alle genoemde plaatsen, evenals diverse tekeningen in zwart-wit.

Author: Sean B. Carroll File Type: pdf How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon. One of the most important revelations about the natural world is that everything is regulatedthere are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similarthere is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet. A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, The Serengeti Rules is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again. **Review One of Nature.coms Top 20 Books for 2016 One of Financial Times (FT.com) Best Science Books of 2016 Shortlisted for the 2017 Phi Beta Kappa Award in Science In The Serengeti Rules, the author goes from E. coli to elephants to lay out the basic rules that shape so much of whats around us and inside us.--Brian Switek, *Wall Street Journal* In this remarkably engaging book, Carroll . . . persuasively argues that life at all levels of complexity is self-regulated, from the inner workings of cells to the larger relationships governing the Serengeti ecosystem. . . . Carroll superbly animates biological principles while providing important insights.--*Publishers Weekly* The Serengeti Rules is one of the best biology books for general readers Ive ever encountered. It should be required reading for every college student, regardless of major.--Andrew H. Knoll, Harvard University A compelling read filled with big, bold ideas.--*Nature* A thought-provoking challenge to complacency.--*Kirkus* Carrolls book is fantastic, a success story in going form the specific to the general. It helps that Carroll is a gifted writer, captivating and thoughtful, and highly respectful of the reader. Carroll brings in the history of thought and research in the relevant areas of physiology, ecology etc. His messages are framed in the larger context of the Earths overall health and important environmental issues. He links the subject matter to key central themes in biological theory (such as natural selection and evolution). And this is all done very well. Youve seen the synthetic overviews of life and evolution framed in chaos theory, complexity theory, even quantum physics. This is better. This is a book to give to your favorite biology teacher (high school or college), and that teacher will take from it examples, connections, lessons, ways of telling, that will enrich their teaching immeasurably.--Greg Laden, ScienceBlogs Greg Laden [A]s a subject for popular science, regulation seems to fail the thrill test genetics and neuroscience appear more alluring. Now Sean B. Carroll. . . . Has risen to the challenge with this wonderful book about the natural control of numbers in living systems. Carroll is one of the top storytellers in contemporary science, as his previous writings about evolutionary biology have shown. Here he uses his narrative skills to take us on a scientific journey through time and space--making his case through the work of researchers around the world who have built up rules of life over the past century. . . . [The Serengeti Rules] is wholeheartedly recommended for its entertaining view of biology from an original perspective.--Clive Cookson, *Financial Times* [A] deep journey into the rules of life on Earth. . . . By introducing us to the great pioneers of molecular biology, like Jacques Monod (enzyme regulation), Akira Endo (lovastatin developer) and Janet Rowley (cancer and inheritance of genetic diseases), Carroll sets the reader up with a strong foundation in the natural processes that go on within our own bodies, and describes how breakthroughs happen, such as the discovery of repressors and suppressors, (which act, not by doing things, but by preventing things), and double-negative regulatory logic. We also learn what happens when these mechanisms fail.--Cathy Taibbi, Examiner.com Carroll is both a distinguished scientist. . . and one of our great science writers. . . . [The Serengeti Rules] is a visionary book, which celebrates the new wisdom and the men and women who have brought the vision to pass.--*Guardian* From the Back Cover A master storyteller, Carroll explores the unity of biology from the molecular level to the Serengeti, the rules that regulate life, and the consequences when regulation breaks down. A fascinating journey from beginning to end, this book will educate and entertain readers at all levels and leave them with a better understanding of how the biosphere works.--Simon Levin, Princeton University, author of *Fragile Dominion Complexity and the Commons* The Serengeti Rulesis a superb journey of a book written by a scientist of the first rank. Unfolding seamlessly from molecule to ecosystem, it explains with authority and grace why modern biology is central not just to human life but to that of the planet itself.--Edward O. Wilson, Harvard University InThe Serengeti Rules, Carroll has crafted a work of epic sweep.--Neil Shubin, author of *Your Inner Fish A Journey into the 3.5-Billion-Year History of the Human Body* Original, provocative, and beautifully crafted, Carrolls book provides a glimpse into the deeper laws of biology that govern the earth.--Siddhartha Mukherjee, author of *The Emperor of All Maladies A Biography of Cancer* This is a rattling good read by one of the leading scientists of our time. The Serengeti Rules made me think differently about what we biologists do. This is a book that needs to be shouted from the rooftops.--Andrew F. Read, Pennsylvania State University Masterful and compelling. The Serengeti Rules is a significant contribution, one that will be welcomed by professional biologists and a wide range of lay readers.--Harry W. Greene, author of *Tracks and Shadows Field Biology as Art*

Author: Marcel Saucet File Type: pdf Consumers see roughly 6,000 advertisements daily--30,000 brands per month. Marketing and advertising in saturated markets is tough. How can companies successfully differentiate their offerings and their brands? In Street Marketing(TM) The Future of Guerrilla Marketing and Buzz, Marcel Saucet answers this question by exposing readers to new forms of unconventional marketing. Intended for companies as well as marketing students, this is a guide to the vibrant future of marketing, where social media meets the street.The advantages of applying the authors Street Marketing methods include low cost, high impact, the ability to apply a personal approach, and genuine novelty of the messaging that garners the consumers attention. The book examines why conventional marketing is no longer enough to sell products and services, and explains how Street Marketing creatively promotes the brand in the street--via street art and street culture--that results in an innovative and cost-effective methodology to reach buyers. Readers will come away with a comprehension of the current crisis on conventional marketing and with the ability to conceptualize their own guerrilla marketing campaign in the street, at shopping malls, and other public places.