Author: Richard Seaford File Type: pdf From the sixth century BCE onwards there occurred a revolution in thought, with novel ideas such as such as that understanding the inner self is both vital for human well-being and central to understanding the universe. This intellectual transformation is sometimes called the beginning of philosophy. And it occurred - independently it seems - in both India and Greece, but not in the vast Persian Empire that divided them. How was this possible? This is a puzzle that has never been solved. This volume brings together Hellenists and Indologists representing a variety of perspectives on the similarities and differences between the two cultures, and on how to explain them. It offers a collaborative contribution to the burgeoning interest in the Axial Age and will be of interest to anyone intrigued by the big questions inspired by the ancient world.

Author: Judith M. Barringer File Type: epub This richly illustrated, four-colour textbook introduces the art and archaeology of ancient Greece, from the Bronze Age through the Roman conquest. Suitable for students with no prior knowledge of ancient art, this textbook reviews the main objects and monuments of the ancient Greek world, emphasizing the context and function of these artefacts in their particular place and time. Students are led to a rich understanding of how objects were meant to be perceived, what messages they transmitted, and how the surrounding environment shaped their meaning. The book includes more than 500 illustrations (with over 400 in colour), including specially commissioned photographs, maps, floorplans and reconstructions. Judith Barringer examines a variety of media, including marble and bronze sculpture, public and domestic architecture, painted vases, coins, mosaics, terracotta figurines, reliefs, jewellery and wall paintings. Numerous text boxes, chapter summaries and timelines, complemented by a detailed glossary, support student learning. **Review This book is a superb resource for students and teachers of ancient Greek art specifically and the ancient Greek world as a whole. Barringer strikes an ideal balance between brevity and depth, leaving just enough room between the sentences for dialogue, discussion, and discourse. No mere survey, this important new text goes out of its way to problematize traditional narratives and point to the hidden riches and complexities of the field. Peter Schultz, Concordia College, Moorhead, Minnesota There is no lack of good introductions to the art and archaeology of ancient Greece, but Barringers new book - clearly written and presented, incorporating the latest scholarship, and superbly illustrated (many images are new, unusual and uncommonly instructive in themselves) - will occupy the first rank. The narrative is made to order for undergraduate surveys, but even advanced students and scholars will benefit from the books succinct and perceptive analyses of the themes, functions and cultural contexts of the major monuments of Greek art and architecture. It is that rare thing a readable survey that intimates the richness, depth and complexity of its subject. Jeffrey M. Hurwit, University of Oregon Book Description The Art and Archeology of Ancient Greece is an introductory-level textbook for students with minimal background in ancient art. Arranged chronologically from the Bronze and Iron Ages through the Geometric, Archaic, Classical, and Hellenistic periods, and concluding with the Roman conquest of the Greek world, the textbook focuses on Greek art but also incorporates Near Eastern, Etruscan, and Roman objects.

Author: George P. Moschis File Type: pdf The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each groups consumption patterns to reach both markets most effectively. Another insight buying habits of these groups differ according to the product or service offered. By analyzing each cohorts buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future. **Review Given the findings presented in this book, marketing practitioners as well as academicians can now have a much better understanding of baby boomers, older consumers, and seniors than before.-Journal of Consumer Marketing Recommended for graduate, research, and professional collections.-Social & Behavioral Sciences [T]he most immediately notable features of the new book is that it is much more readable and organized in a very accessible fashion, especially for the casual reader.-BFA Networker YThe most immediately notable features of the new book is that it is much more readable and organized in a very accessible fashion, especially for the casual reader.-BFA Networker ?Recommended for graduate, research, and professional collections.?-Social & Behavioral Sciences ?[T]he most immediately notable features of the new book is that it is much more readable and organized in a very accessible fashion, especially for the casual reader.?-BFA Networker ?Given the findings presented in this book, marketing practitioners as well as academicians can now have a much better understanding of baby boomers, older consumers, and seniors than before.?-Journal of Consumer Marketing About the Author GEORGE P. MOSCHIS is Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University, Atlanta. A member of the Universitys gerontology program, he has lectured frequently and has consulted for leading corporations and government agencies worldwide. Among his many publications are three books published by Quorum Marketing to Older Consumers (1992), Marketing Strategies for the Mature Market (1994), and Gerontographics (1996). EUEHUN LEE is Assistant Professor of marketing at Sejong University in Seoul, Korea. He is an affiliate member of the Center for Mature Consumer Studies at Georgia State University. Dr. Lee has worked as consultant and marketing researcher for several firms and government agencies in Korea and the United States. His research interests include the effects of life events on consumer behaviors over ones life span. ANIL MATHUR is Associate Dean for faculty Development and Associate professor of Marketing at the Frank G. Zarb School of Business, Hofstra University. He has published over thirty articles in journals and conference proceedings. His research interest is in the areas of Consumer Behavior, Services Marketing, Marketing Research and Research Methodology. Dr. Mathur has consulted with numerous corporations on a multitude of marketing problems. JENNIFER STRAUTMAN is an Atlanta-based freelance writer and editor. She earned her Master of Science degree in marketing from Georgia State University. Earlier in her career, she worked for the Associated Press as a newswriter and for the State Taxation Institute in Atlanta as a reporter for several publications for attorneys, CPAs and other professionals in the tax arena. Most recently, Ms. Strautman worked in public affairs and communications as an associate with an Atlanta consulting firm.

Author: Stuart Hollingdale File Type: epub Fascinating and highly readable, this book recounts the history of mathematics as revealed in the lives and writings of the most distinguished practitioners of the art Archimedes, Descartes, Fermat, Pascal, Newton, Leibniz, Euler, Gauss, Hamilton, Einstein, and many more. Author Stuart Hollingdale introduces and explains the roles of these gifted and often colorful figures in the development of mathematics as well as the ways in which their work relates to mathematics as a whole.br Although the emphasis in this absorbing survey is primarily biographical, Hollingdale also discusses major historical themes and explains new ideas and techniques. No specialized mathematical knowledge on the part of the reader is assumed. Superbly informative, this volume offers an accessible, interesting guide to one of the pillars of modern science, and to a supremely important aspect of human culture through the ages.