SEO For Local Business | Best Small Business SEO Services Call me at 714-200-9566 or click http://www.edwindearborn.com/contact/ With over 10 years of experience and a data driven approach to SEO, we’re able to deliver lasting and consistent results. Since search engine optimization is a marathon and not a sprint, we focus on earning higher ranks that will stand the test of time. Keyword research is the most important part of an SEO project. Before a small business can put together a plan to improve its rankings and traffic from Google, it has to know which keywords to target. In general, each page on your domain should target one or two unique keywords. You should have enough pages, targeting enough keywords, to cover the key aspects of your business. If you’re a roofing company that offers roof repairs, replacement, and inspections, you’re going to be looking for keywords that cover these three areas. In cases where you’ve already got a page dedicated to a topic that you’ve discovered during your keyword research, you simply need to optimize it for search engines. Search engines are just computers, after all, and so they require some hand holding to ensure they can understand the subject matter of a page. A good SEO consultant or agency will be able to make modifications to the content and technical underpinnings of your pages to ensure that Google can understand them as well as your visitors can. This type of SEO service is perfect for small businesses and tends to be more affordable than creating pages from scratch. An agency will charge you on a per-page or per-hour basis. The ROI tends to be good on page optimization as well. Many times, a page only needs minor adjustment to be better understood by Google, Bing or Yahoo. ‘Getting the keywords on the page’ isn’t the only thing you need to do to earn rankings on Google. After all, there are likely hundreds or thousands of other pages on the Internet that also contain those same terms. So how does Google figure out which ones to rank in which positions? It figures it out by counting the quantity and quality of links pointing to that page. It considers both internal links coming from other pages on your domain and external links coming from other domains. External links are much more important than internal links and should be the focus of your SEO service provider’s link building effort. Remember — the key to link building is a focus on quantity and quality.. Not just quantity. A high quality link is one that comes from a relevant page containing shared subject matter. A high quality link comes from a page that has high quality internal and external links itself. When your SEO agency talks to you about link building, make sure they are focused on quality. The best link bu ... https://www.youtube.com/watch?v=kaXmzRZxP1k

Sales Prospecting: What Does That Mean | B2B Sales & Lead Generation Connect with me on LinkedIn - https://www.linkedin.com/in/edwindearborn/ “Prospecting is the proactive search for potential clients and referrals. It is purely outbound and can be initiated at will. Prospecting is the process of identifying for yourself who your ideal clients are, then searching for them, and then creating a base of leads. The goal of prospecting is to further communicate with them, in person and via technology, and to eventually convert them into paying clients.” Prospecting is the art of starting new relationships. Your new business opportunities that later turn into sales are initially identified through prospecting. Prospecting is the lifeblood of sales. Improving your prospecting results begins with setting aside the time and the energy to prospect each and every day. That doesn’t mean once a week or every other day. I mean, each and every day. To prospect successfully, you need to focus your time and energy on the methods that work best for you. Which methods are your best? Make a list of all of the methods you can think of that are used to prospect. Plan how much time you will set aside for each method and set goals for how many prospects you want to gain from your effort. Poor prospecting results are usually caused by two things: 1. Spending too little time on prospecting. 2. Ineffective prospecting. Coming across as awkward, insincere, or unsure. Despite being the first stage of the sales funnel, prospecting is one of the most challenging tasks for sales representatives. Generating prospects is often time-consuming and it certainly isn’t as rewarding as closing a deal, which means it’s not uncommon to postpone this task until it absolutely has to be done. However, with the right strategy and commitment, salespeople can refine their sales skills and learn how to identify promising prospects quickly. ... https://www.youtube.com/watch?v=DKW8fhX5htI