A Beginner's Guide To Public Relations Strategy https://virtualcmo.expert/ DEFINITION OF PUBLIC RELATIONS - “GOOD WORKS, WELL PUBLICIZED” Good Works - Acts and deeds which are honorable or charitable. One of the qualities of good works is that it inspires others. Well - 1. With skill and aptitude. 2. With a degree of completeness. Publicize - To give publicity to or draw public attention to; make widely known to the public. What Are Some Examples of Good Works? * Happy customers * Happy employees * Successful partnerships * Case studies and success stories * Volunteering * Community involvement * New services and products * Productivity achievements * Recognitions and awards * Features in the media and industry news How Do We Publicize These Well? * Newsletters - email and snail mail * Blogging on your website * Search Engine Optimization (SEO) * Pay-Per-Click Advertising (PPC) * Retargeting * Social Media channels * YouTube videos * Press and media outlets * Press releases and media relations * Influencer collaboration * Positive reviews * Events and presentations * Word of Mouth A PR strategy will help you organize your PR activities and make strategic decisions about the best ways to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. All businesses need public relations, regardless of their size or industry. Why? Because, nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations. Earned media Earned media is the tactic used to boost conversation around your brand. It’s essentially word-of-mouth and is arguably the best PR tactic to build your reputation. Earned media is the hardest type of PR media to obtain. It takes a lot of effort, consistency, and hard work to establish it — hence why it’s “earned”. Earned media includes: Mentions in industry news and reviews Praise from customers on social media High rankings on search engines ... https://www.youtube.com/watch?v=RkCJHK0abUs

The Most Powerful Public Relations Strategy "Content Marketing Is The New PR" - Forbes In the words of marketing guru David Meerman Scott, "You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free." The same logic applies to public relations firms. Companies that previously only specialized in PR and advertising are now turning to content marketing to get the word out to earn attention. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and non-governmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager. Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews, and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. ... https://www.youtube.com/watch?v=35JrR3UIi-E

Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Content marketing strategy for small business forms the cornerstone of successful marketing and PR in today’s world. Content is what clearly communicates any company’s brand. Great and relative content should always be the focus of your website and overall marketing efforts. If there is no content worth reading or viewing on the site, then you cannot drive traffic to your site, much less keep them there. As the more popular saying goes these days, “Content is King”. But you cannot just create content for its own sake, but relevant content. In truth, the hard part of successful digital marketing isn’t drawing an initial amount of attention to a website, but to keep people coming back. This means you will need a regular stream of relevant content, not just good content every so often. Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. Your content will evidently evolve over time, as the target audience’s interests will change. But the more consistently a website’s content is to their target audience’s interests, the more successful it will be. The secret is to focus with the relationship you build with your community so that they respect, trust and admire you. Content can be company created as well as customer created. It can be curated or conversational. The fact of the matter is if you have content, you are more likely to generate leads and foster ongoing relationships with customers. “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person road shows, roundtables, interactive online, email, events. The purpose of thi ... https://www.youtube.com/watch?v=DqVqxd4Yx6U

Buy my book today! http://bit.ly/bestbrandingbook Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Importance of Business Networking: The Five FACTS of Networking Frequency Activity level Communication Ability Target audience Systems Networking is a great way to acquire new business leads. Using the contacts you make when you meet people can open doors for business opportunities. Communicate professionally when you follow up on leads. People want to help others but aren’t interested in someone badgering them for business. Be sensitive to timing and use common courtesy when following up with contacts. Networking can help you stay on the cutting edge of technology and new business trends. These types of relationships and “inside” information can give you an advantage over your competitors by implementing new and fresh ways of doing things. Having said all of this, networking is a skill and some people are just naturally more gifted at mingling with people they don’t know and making friends on first contact. Practice being friendly and learn the art of striking up conversations. Learn the trick to remembering people’s names that you meet. Get a system; write something specific about a person on the back of their business card so you can remember them when you get back to your office. This is really important as a business owner, because your business growth is very dependant on talking to people and making connections. Networking is great for people that aren’t confident as it really pushes them to grow and learn how to make conversations and lasting connections with people they don’t know. Even with LinkedIn, Alignable, FaceBook Live and the latest social media platforms, face-to-face interaction is the key for building trust. Making a personal connection with eye contact, an air kiss, bow, fist bump or handshake, and solid conversation is still the most powerful networking. By growing your network, opportunities arise, business partners appear, connections are made and trust is garnered in the local community. Here are just a few of the reasons networking is so crucial to success. No matter what industry you’re in, networking helps refine interpersonal communication skills by contacting a diverse group of professionals. Mastering the art of starting a conversation, asking engaging questions, and creating new connections is key not only for successful networking, but for all business relationships. ... https://www.youtube.com/watch?v=Om8OPPOf3Kw