Jodah and Dan take a deep dive into marketing analytics with entrepreneur Christina Inge, author of Marketing Metrics, owner of Thoughlight, and lecturer of marketing at Brandeis University and Northeastern University. Beginning with a discussion about why marketing metrics are valuable to leaders, they explore a range of topics from what Genghis Khan can teach us about marketing, the importance of empathy in developing campaigns, and the importance of the ethical use of data. MORE ABOUT CHRISTINA INGE LinkedIn: https://www.linkedin.com/in/christina... Marketing Metrics by Christina Inge: https://www.amazon.com/gp/product/B0B... Thoughtlight: https://thoughtlight.net MORE ABOUT JODAH JENSEN https://www.linkedin.com/in/jodah/ MORE ABOUT DAN TARKER https://www.linkedin.com/in/dantarker/ https://www.danieltarker.com TIMESTAMPS 02:34 - Why are marketing metrics important? 04:13 - Christina’ journey as a marketer and how Google influenced her over her career 07:38 – Why is high fidelity data important? 08:41 - Demographic targeting in marketing 10:37 - What Joan of Arc, Alexander the Great, Hannibal, Genghis Khan can teach us about marketing demographics 13:02 - The forgotten Gen X demographic 16:31 - Psychographics 22:35 - Can analytics be limiting? 26:21 - Data analysis and bias 29:55 - Importance of diversity of perspective to avoid groupthink 31:50 - Social inequality reproduced in algorithms 33:02 - Qualitative vs. quantitative data 37:07 - Creating buy-in by talking about research methodology 38:48 - Danger of misinterpreting outlier data and problems with rational thinking and decision making 42:01 - Agile, Scrum, and interactive processes in marketing 47:59 - Empathy and ethics in marketing 52:38 - The dangers of negative empathy and using data to manipulate people 59:55 - Key takeaways from this conversation

Dr Dan and Jodah open the subject of a Post Industrial world and what it means practically to every one of us

Everything has an end, and in this episode we explore some of those endings as they pertain to organizations. How do you handle a death with a group of people you work with? How do you handle the death of of a project? How do you handle projects that should be dead, but just wont go away? We have no clue, but that wont stop us from talkin g about it.

Dr Dan and Jodah take on the Organizational Zombie. These are not the George Romero zombies you might be familiar with, but rather the kind that can only exist in a dysfunctional organization.