More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of the recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. We are here to help! Connect with us at https://www.erikpelton.com/connect/ ... https://www.youtube.com/watch?v=DTBTYR1tFBs
Having a registered trademark brings a level of legitimacy to the safety of a brand, especially when it comes to products such as supplements, as Tom explains in this video.
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https://www.youtube.com/watch?v=n66wdDRHxXM
Did you realize that the pinstripes of the New York Yankees are a registered trademark? Nontraditional trademarks such as sounds, colors, scents, shapes are becoming more prevalent, and happen to be one Erik’s favorite topics – watch for details about goats on a roof and marching ducks! Erik has even registered The Nontraditional Trademark Lawyers® as a slogan!
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https://www.youtube.com/watch?v=08VQ9XSJ-DE
Former USPTO trademark examiner Erik Pelton discusses what a "Notice of Allowance" from the USPTO means for applicants.
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https://www.youtube.com/watch?v=7Y6W3ZI-7Kc
What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and the details you should consider to better pollinate your brand and marketing initiatives.
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https://www.youtube.com/watch?v=GX4HoBVyUh8
Erik shares red flags to watch for and tips to protect yourself from trademark scammers in this video.
00:00 Trademark Telephone Scams
00:19 USPTO public record
00:40 USPTO application forms
01:20 USPTO fees
01:35 USPTO examiner
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https://www.youtube.com/watch?v=R021XPYjdeY
What are the similarities between preventing cavities and preventing trademark problems? In this episode, Erik shares five facts that will help strengthen your trademark protection while avoiding trademark problems and at the same time he will even help you improve your dental hygiene.
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https://www.youtube.com/watch?v=9lCX1DOPu30
A trademark can be anything that identifies one brand from its competition. Of course, words and images are the most common types of trademarks, but sounds, smells, textures and other unique marketing tools can be trademarks too. This video features a discussion of these "non-traditional trademarks" and how they can provide significant value to your business when properly identified and protected.
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https://www.youtube.com/watch?v=_8tK1aJocm8