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Doctor Success Story - More Chiropractic New Patients
Call 714-300-9566 or visit https://premiereleadsystems.com/
Chiropractors have been facing the challenge of getting new patients for decades. Getting new patients is a constant preoccupation of virtually all small businesses. And make no mistake; your practice is a business. Call your enterprise a practice and your customers patients, but don’t let it obscure the fact that a constant stream of new customers is an important metric of a successful practice.
Facebook is the social media platform everyone should be on. It has over 2 billion users and it’s become ingrained in our lives and phones. It is where we go to be entertained and to learn about what our friends are doing. People of all ages are on Facebook—your patients are there, too.
Marketing your chiropractic practice was probably given little attention by the course work at your chiropractic college. Instead, it was assumed that finding a good practice location with plenty of drive-by traffic, good signage, adequate parking and getting on the lists of the major insurance carriers is all that it takes to launch and grow a new chiropractic practice.
Keeping your new-prospect funnel full, signing patients up for care, and retaining them as lifelong clients are goals for any chiropractor. And there are myriad books and articles that explain how to do exactly that. Most of what can be found includes marketing techniques, social media, website design, patient care, relationship building, and referral generation.
Undoubtedly you’ve gotten questions and misinformation from patients who consulted Dr. Google and told you about it during an appointment. In fact according to Rock Health, 56% of patients bring in what they found online to their doctors and according to Pew Research Center, 53% of people who attempt to self-diagnose a medical condition through online information talked with a physician or medical clinician about what they found online.
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https://www.youtube.com/watch?v=0VFjlP3HjXs
Chiropractors have been facing the challenge of getting new patients for decades. Getting new patients is a constant preoccupation of virtually all small businesses. And make no mistake; your practice is a business. Call your enterprise a practice and your customers patients, but don’t let it obscure the fact that a constant stream of new customers is an important metric of a successful practice.
Facebook is the social media platform everyone should be on. It has over 2 billion users and it’s become ingrained in our lives and phones. It is where we go to be entertained and to learn about what our friends are doing. People of all ages are on Facebook—your patients are there, too.
Marketing your chiropractic practice was probably given little attention by the course work at your chiropractic college. Instead, it was assumed that finding a good practice location with plenty of drive-by traffic, good signage, adequate parking and getting on the lists of the major insurance carriers is all that it takes to launch and grow a new chiropractic practice.
Keeping your new-prospect funnel full, signing patients up for care, and retaining them as lifelong clients are goals for any chiropractor. And there are myriad books and articles that explain how to do exactly that. Most of what can be found includes marketing techniques, social media, website design, patient care, relationship building, and referral generation.
Undoubtedly you’ve gotten questions and misinformation from patients who consulted Dr. Google and told you about it during an appointment. In fact according to Rock Health, 56% of patients bring in what they found online to their doctors and according to Pew Research Center, 53% of people who attempt to self-diagnose a medical condition through online information talked with a physician or medical clinician about what they found online.
...
https://www.youtube.com/watch?v=0VFjlP3HjXs
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Most entrepreneurs understand the importance of branding when it comes to business. Building a well recognized and respected business brand ads tremendous value and can create a significant competitive advantage. Just ask Apple.
So why, then, do so many entrepreneurs fail to recognize the value in building an equally recognized and respected personal brand?
Personal branding, or the practice of individuals marketing themselves and their careers as brands, may seem to many an exercise in vanity. Doing things to promote yourself, such as having a personal website, a portfolio of professional headshots and an on-the-go personal pitch, is often considered the routine of self-interested people, from well-known celebrities to the annoying co-workers who boasts about themselves nonstop in the breakroom.
Done properly, however, a personal brand can be much more (or less) than just self-promotion. It can be a personal -- and private -- exercise in establishing confidence, credibility and courage as well as help you define priorities and focus on those aspects of your life you enjoy most.
So how do you build your personal brand? To begin, it requires a deep understanding of yourself. As you explore your personal brand, keep in mind that you need to be authentic and honest, as you will ultimately need to live up to it. Being dishonest with yourself leads you down the road of living a lie, which can create an inconsistent message to others and leaves you vulnerable.
personal branding is not necessarily about self promotion and being ubiquitous. Instead, a personal brand helps you define who you are and the type of person you want to be. As an entrepreneur, a well-defined personal brand can also assist in establishing your leadership style and establish how you want to be known both in and out of the workplace.
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Please visit http://www.edwindearborn.com/ | 714-300-9566
I am a digital marketing consultant who helps people develop and executive their content marketing strategy. As I say in my video about content marketing, "I believe that a small business, well marketed, is the best investment."
What is content marketing? Marketing consultant and leadership strategist, Edwin Dearborn takes you through his concepts, philosophies, and inspirations in this informative video.
I can provide you complete marketing consultant services:
This includes all types of traditional and online marketing including: B2B content marketing, Search Engine Optimization (Getting you found in search engine results.), Search Engine Marketing (Pay Per Click and display advertising online) , Website Development, Social Media, E-mail & Newsletter management, Print, Media, Demand Generation, Lead Development & Nurturing, and more. I am located in Orange County, California. If you have marketing needs, I can offer the solutions.
What are you looking for in a digital marketing consultant?
I offer a full range of marketing consultant services to meet your needs. I can help you develop your brand identity and positioning, create a strategic plan, develop and optimize appropriate tactics to achieve the goals, and report on the results of our efforts as we go.
Feel free to contact me at (714) 300-9566 to help you develop a comprehensive content marketing strategy.
Digital Marketing Consultant | Content Marketing Strategy | SEO Marketing | Online Marketing
Video, audio, and music production by Blake Carver.
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Content Marketing | Content Strategy | Content Creation & Management
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What is a Virtual CMO? - http://virtualcmo.expert/
In marketing, publicity is the public visibility or awareness for any product, service or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment.
A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as publicity stunts.
Podcast Statistics:
* 197 million Americans have heard about podcasts.
* 32% of Americans listen to podcasts at least once a month.
* There were 750,000 active podcasts in 2019.
* On average, 45% of podcast listeners have an annual household income of more than $250,000.
* 2 million podcasts are registered by Google.
* 54% of podcast consumers say they think about buying advertised products.
* Businesses spent $497 million on podcast advertising in 2018.
* Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
What is a podcast?
A podcast is an audio or video file, usually available as a single episode. A podcast can be watched via a streaming platform or downloaded to a mobile device or computer. The podcast industry covers a number of niches, including music, culture, society, comedy, health, business, and many others.
How many podcasts are there?
It is estimated that 750,000 podcasts and more than 30 million episodes existed on the web in 2019. In 2018, Apple alone featured 550,000 podcasts and 18.5 million episodes.
How do you find out how many listeners a podcast has?
Podcasts exist across various platforms and websites, meaning it is difficult to track podcast growth and the number of listeners following a specific show. However, there are methods to find out the number of listeners. The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others.
To estimate the number of
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Lead Conversion Process
Contact Edwin at 714-300-9566 or click https://premiereleadsystems.com/contact/
I help realtors and real estate professionals, as well as for insurance and financial professionals.
Knowing your buyer persona's needs and challenges can help you create Call To Actions that people would most likely be interested in. Its also a good practice to have multiple CTAs on a page to attract prospects for each stage of the buying cycle.
Smart CTAs
Smart CTAs are Call To Actions that change based on certain rules that you can set up. If a visitor has previously clicked on that CTA and revisits the site, they will see a different CTA that they also might be interested in. This is one way to customize your website with content that speaks to the visitor based on their stage of the buying cycle.
After filing out the online form, leads are directed to a page to thank them for their interest and provide information to download or receive the offer.
The goals of a thank you page is to:
Follow up with the new lead
Deliver the content offer
Set expectations
Provide additional direction and related resources
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Best Video Marketing Tips For The Shy
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Check out my Podcast: https://anchor.fm/caffeinated-content
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Do you lack the time to constantly create high-quality content? This problem is now solved with our Premier Expert content marketing program. By producing and distributing a vast amount of quality content (videos, blogs, podcasts, etc.) over time, you will become recognized as a Premier Expert and authority within your field.
Imagine if, in one day if we could create six months to a year’s worth of content. How?
By putting on a full-day event, we will video the whole event and then carefully repackage the entire event into dozens of videos, written blog posts and podcasts. This content would then be “dip fed” to your channels and target audiences over the coming months or even up to a year.
Example: An 4- or 8-hour event that is videoed can be split up into 20 to 50 smaller videos, blog posts and podcasts – all optimized around keywords and topics of interest. Full production of the event, as well as the creation of the videos, written blog posts and podcasts, and their placement on the correct platforms, represents a complete “Done for You” branding-marketing package.
As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.
In fact, in this Millennial age, more internet users prefer to consume content via video. So, if you want to stay in the game, it’s important to give the people what they want by leveraging video marketing in your content strategy.
The good news is, there are a ton of ideas and topics you can use to better engage your followers this year. Here are eight best video marketing ideas that will increase your following, engagement, and traffic and lead generation.
People crave transparency and authenticity online. Being the real you will win over your ideal audience, helping to build that coveted know, like, and trust factor. A certain way of getting followers to trust your brand is by sharing your wins and losses. Tell your story by highlighting how your business failed forward to success. Be an inspiration.
You’ll be amazed at how your transparency can be a light to someone else’s journey, making your content marketing much more impactful.
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Buy my book today! http://bit.ly/bestbrandingbook
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While the way consumers go about buying has in some ways been simplified by digital marketing (i.e., fewer steps, purchasing power at the click of a button), the ways they interact with and reach businesses has multiplied. And, while competition has increased significantly among businesses, there has never been more opportunity for growth and success.
Why You Have to Adapt
Over the past decade, digital marketing practices have unlocked avenue after avenue for revenue, growth, and business exposure online, and it's no surprise why.
In just the past few years, mobile searches have exceeded desktop searches. Now, Google factors mobile-friendliness into its algorithm. 77% of customers read online reviews before making a purchase, 3 million advertisers now use Facebook to reach their customers, 93% of purchases made by online shoppers are influenced by social media, online sales from cyber Monday topped $3 million in 2015-the list goes on.
What all of these figures show is that as consumer behavior has changed, so has the business model. As your competition accounts for that and works their marketing budget around digital efforts, so should you.
Who Has to Adapt
Every business and/or brand can and should adapt to the growing necessity of digital marketing, firstly because it offers multiple opportunities for advancement, secondly because your audience will benefit from an online presence.
What many people fail to realize is that anyone can enter the realm of digital marketing and find significant success. Brick-and-mortar businesses, mom and pop shops, and other traditional businesses often express hesitancy towards digital marketing, and it makes sense. How can one little shop out-do a huge corporation? How can a small brand compete with larger brands with much bigger budgets?
Contrary to how it may seem, there are ways that small businesses can not only leave their footprint online, but meet their audience/clientele where they're at. Yes, digital marketing encompasses vast arrays of strategies and practices, and some of them are perfect for the small business owner.
Local SEO, for example, is one of the most important factors for such businesses. 59% of users use Google every month to find reputable businesses that are nearby. By putting your business out there, you make yourself available to those customers.
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Why Do Most Small Businesses Fail?
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According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.
The rates of companies that go out of business have changed little over the past 20 years, the SBA says, and are consistent across a range of industries, including manufacturing, retail trade, food services, hotels and construction.
Why do small companies fail and go out of business? The fail to generate enough business to stay in business. The average small business owner does not spend enough time and effort on building a competent and sustainable marketing and sales machine.
What can we learn from the colossal amount of failure with small business that we can apply to our own business aspirations?
In my 30 plus years as a consultant and entrepreneur, and through my exposure to thousands of entrepreneurs via my company, I have seen plenty.
And yes, at surface level the primary reason businesses fail is they simply run out of cash. But trust me -- the cracks in the foundation start well before the brutal day of financial collapse.
Many entrepreneurs work hard to discover a point of differentiation then blow it because they do not communicate their message in a clear, concise and compelling manner. I watch many entrepreneurs bleed to death through their failure to communicate, market and sell.
Fail to accurately achieve product/market fit where money gets made, and you’re sunk. Entrepreneurs can actually have each of the four above reasons solved, but still miss the business model boat.
Many companies go out of business purely because the owner failed to promote and market. The “if you build it, they will come” mentality doesn’t work in an age when consumers can choose from among a multiplicity of options. You have to get your message seen and heard.
While traditional methods of advertising are still useful, one of the best ways to market your business is with a website. Even in 2016, nearly half (46 percent) of all small businesses do not have one, according to a report from the research firm Clutch. So just by creating a site, which you can do using any number of self-service platforms, you put yourself ahead of many of your competitors.
While you’re at it, set up profiles on social networks where your customers gather. Also, start an email newsletter and advertise on Google and Facebook — both of which are inexpensive ways to build a presence online.
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Why Do Most Small Businesses Fail? | Sales And Marketing Strategies | Small Business Coaching
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