Did you know that the shape of Coke bottle is a registered #trademark? It is probably the most recognized nontraditional trademark. For more on protecting nontraditional trademarks, see https://www.erikpelton.com/tag/non-traditional-trademarks/
...
https://www.youtube.com/watch?v=68m9fctKu_g
A restaurant's name can be an incredibly powerful marketing tool, and receiving an infringement notice from a competing restaurant with the same name can be devastating to a restaurant's success. Protecting your restaurant with a registered trademark is critical. Our team explains why in this video.
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
...
https://www.youtube.com/watch?v=4dtTe4IxEA4
Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik shares those tips—and why they are important—in this video.
00:00 3 Things to Do When Rebranding
00:30 trademark dispute
00:52 trademark process
01:05 clearance search
01:40 trademark application filing
01:57 USPTO trademark application review
02:15 trademark application approval
02:35 trademark attorney
...
https://www.youtube.com/watch?v=iZ-VQyUsbNw
The craft beer industry is booming, which makes protecting your beer brand especially important. Our team explains why in this video.
00:00 Trademark Protection for the Beer Industry
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
...
https://www.youtube.com/watch?v=q596em7ciIc
Building a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video.
00:00 Announcing Building a Bold Brand on Audible
00:20 trademark protection
00:37 trademark registration
01:00 goods and services
02:05 trademark for small business
02:16 USPTO examiner
02:20 trademark attorney
...
https://www.youtube.com/watch?v=6XNukDF_V2A
In addition to being Time Magazine's Person of the Year, Taylor Swift is also a master of branding and trademark protection.
...
https://www.youtube.com/watch?v=RlGplARWW9g
Celebrating our 25th year with the 25 series. For more information on how to identify and avoid scams, visit www.isthisatrademarkscam.com.
00:00 25 Ways to Avoid Trademark Scams
01:53 USPTO logo
02:10 USPTO location
02:45 trademark renewal date
03:10 trademark directory
06:55 trademark fee
07:15 online trademark filing service
...
https://www.youtube.com/watch?v=5CkT_bOWg7g