In this video, you'll learn How the Instagram algorithm works, Instagram’s top 3 ranking signals, 5 myths about the Instagram algorithm, and How to make the Instagram algorithm work in your favor. Let's get started. Instagram’s primary goal is to maximize the time users spend on the platform. Because the longer users linger, the more ads they see. So directly or indirectly, accounts that help Instagram achieve that goal are rewarded. So here are Instagram’s top 3 ranking signals 1. Relationship If a person often leaves comments on your posts, or if they have notifications enabled for your account, or you DM each other, or you tag each other in your posts, then the algorithm recognizes that the two of you are “close.” 2. Interest The algorithm also predicts which posts are important to users based on their past behavior. This potentially includes the use of machine vision (a.k.a. image recognition) technology to assess the content of a photo. 3. Timeliness For brands, the timeliness (or “recency”) ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. Here are some other Instagram algorithm things to consider Frequency of use This depends on how often a user opens the app. The algorithm aims to show users the best and most popular posts since they last looked at their feed. Following count If a user follows a lot of accounts, they’ll probably see fewer posts from any one specific account, even if that account is prolific. But they’ll see a wider breadth of posts overall. On the other hand, if they follow a smaller number of accounts, they’ll likely see more of each account’s posts. Usage, a.k.a. session time A user who spends 45 minutes on Instagram will go deeper into the back catalog and see more posts (by which we mean underperforming posts) than a user who scans for 5 minutes and catches only the greatest hits. 5 myths about the Instagram algorithm 1. Reverse-chronological isn’t coming back 2. There is no shadowban 3. The reach cap is fake news, too 4. Using Stories or going Live won’t make the algorithm like you more 5. Verified users don’t get special treatment (and neither do business accounts) 7 tips to make the Instagram algorithm work in your favor 1. Post more often It used to be that it was risky to post to Instagram more than once a day. You don’t want to be that brand. But since the algorithm automatically breaks up multiple photos to diversify what people see, your audience may not even consciously register the increase. And if you’re posting great content, they’ll probably like it. 2. Post video Posting videos—whether Live, as a Story or on IGTV—will increase the time your audience spends with each post, which c ... https://www.youtube.com/watch?v=9xjP_IL1Q4M

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