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8 Feb 2024 23:49:50 UTC
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Rob Gronkowski, Marshawn Lynch and Troy Polamalu by Frito Lay Victory Super Bowl Commercial 2024
Frito-Lay has teased its “Taste of Super Bowl” campaign, which features former Super Bowl champions, Rob Gronkowski, Marshawn Lynch and Troy Polamalu.

“At Frito-Lay, our fans are at the center of everything we do – and we’re always dreaming up new and exciting ways to heighten the game-watching experience during the biggest sports moments of the year,” said Brett O’Brien, chief marketing officer, PepsiCo Foods North America, in a statement shared with Brand Innovators. “The joy that comes with the Super Bowl confetti drop is truly unique. We loved bringing this feeling to life in our Taste of Super Bowl campaign and now will let one of our fans be the one to kick off the celebration at Super Bowl LVIII.”

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https://www.youtube.com/watch?v=sgCBUMKxDho
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