I get a lot of projects when they are supposedly at the end of development. This is never an easy situation. Many times, the owner of the app (or software, website, etc) tells me the app is 90% complete and they just need me to finish it off. I generally don't take on these jobs. In software, the last 10% of a project is the most difficult to complete. This happens even if you keep the same devs for the entire project. It's true even when you are developing for yourself. The last 10% is where the "perfectionist reflex" kicks in and you don't actually go live. This week I talk about why the last 10% is the most difficult to finish. For more information, visit http://www.overpass.co.uk. ? Do you need one-on-one advice about your apps and would like to talk to Eric directly? Or, do you just want to chat with Eric? You can use this link to book some of Eric's time. https://www.overpass.co.uk/book-time-with-eric/ About Overpass: Overpass is a mobile app development company based in the UK that actually makes money from its own apps as well as creating money-making apps for clients. We have our ideas and build them. We can build your ideas too. If you haven’t started creating your mobile app yet, and need a UK App Developer, give us a call. Our team consists of developers and designers with years of experience in various business sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire. Find out more about Overpass at www.Overpass.co.uk. Check out our educational games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Check out our spy apps like Ear Spy, Alarm Spy, and Eye Spy. If you are looking to get an app developed and want to discuss it, give us a call on 0845 834 1008 (+44 Country Code). Or email us at info@overpass.co.uk. Overpass on Google+: https://plus.google.com/+OverpassCoUk/ Overpass on Facebook: https://www.facebook.com/OverpassApps Overpass on Twitter: https://twitter.com/OverpassLtd About Eric: Eric Wroolie is the owner of Overpass. He has built software and web-based solutions for very many large and small companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, CircData and Omega Logic. Before that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps. Eric on Twitter: https://twitter.com/EricWroolie Eric on Google+: https://plus.google.com/+EricWroolie Add me on Snapchat! Username: eric.wroolie https://www.snapchat.com/add/eric.wroolie #OverpassApps #AppBusiness ... https://www.youtube.com/watch?v=UHR2hfoO3Jo

It's very easy to start doubting our app ideas once we release them. But we have to put things in perspective . . . most of the time the problem is not our idea but our marketing. We had noooooo idea how tough it was going to be to get noticed when we started. The idea alone was not enough. So, despite how it might feel to see a big zero on your daily downloads, you need to address the problem you are having. And that is not that your idea was bad. It's that your marketing sucks. As I've told many people before, your idea was good when you had it and it is still good now. In this week's Minute Of Overpass, I come to you from my hometown of San Diego and talk about how your idea is still valid if no one is downloading your app. For more like this, visit http://www.overpass.co.uk. ? Do you need one-on-one advice about your apps and would like to talk to Eric directly? Or, do you just want to chat with Eric? You can use this link to book some of Eric's time. https://www.overpass.co.uk/book-time-with-eric/ About Overpass: Overpass is a mobile app development company based in the UK that actually makes money from its own apps as well as creating money-making apps for clients. We have our ideas and build them. We can build your ideas too. If you haven’t started creating your mobile app yet, and need a UK App Developer, give us a call. Our team consists of developers and designers with years of experience in various business sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire. Find out more about Overpass at www.Overpass.co.uk. Check out our educational games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Check out our spy apps like Ear Spy, Alarm Spy, and Eye Spy. If you are looking to get an app developed and want to discuss it, give us a call on 0845 834 1008 (+44 Country Code). Or email us at info@overpass.co.uk. Overpass on Google+: https://plus.google.com/+OverpassCoUk/ Overpass on Facebook: https://www.facebook.com/OverpassApps Overpass on Twitter: https://twitter.com/OverpassLtd About Eric: Eric Wroolie is the owner of Overpass. He has built software and web-based solutions for very many large and small companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, CircData and Omega Logic. Before that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps. Eric on Twitter: https://twitter.com/EricWroolie Eric on Google+: https://plus.google.com/+EricWroolie Add me on Snapchat! Username: eric.wroolie https://www.snapchat.com/add/eric.wroolie #OverpassApps #AppBusiness ... https://www.youtube.com/watch?v=LIEqJugjljg