WeChat isn't just an app, it's more like an ecosystem of interconnected apps.
In this video, I look at the three main areas of WeChat that content marketers need to know about. Each of these areas functions differently and can be used by different types of people/businesses.
In this video, we explore:
1️⃣ The 'Discover' feed or "朋友圈" (pengyou quan), where content is primarily shared by friends and contacts. We discuss who should utilize this feature and how.
2️⃣ The Chat Area, including 公众号 (gongzhonghao) or Official Accounts. I explain the differences between Service Accounts and Subscription Accounts and which businesses should opt for each type.
3️⃣ The 'Channels' feed or "视频号" (Shipinhao) that functions similarly to TikTok, presenting viral and interest-based content to users.
More stuff:
1️⃣ To follow my Chinese-language video account on WeChat, paste "泰特能说" in the WeChat search box.
2️⃣ For WeChat marketing services, see https://nanjingmarketinggroup.com/solutions/wechat-marketing
3️⃣ For guides on WeChat and other Chinese marketing, see https://nanjingmarketinggroup.com/blog/china-digital-marketing-101
...
https://www.youtube.com/watch?v=Xava8b3q6zQ
Let's take a quick look at Bilibili's "note" feature. It let's users take private notes about videos.
Users can view their notes from a centralized location.
It's one of many features that are making Bilibili a better place to learn new things.
Sign up for the weekly newsletter sum-up: https://www.nanjingmarketinggroup.com/newsletter-signup
...
https://www.youtube.com/watch?v=jD_1pyfH1po
Join Tait and Lawrence to learn about this week's latest trends affecting Chinese marketing.
Half of China’s population is overweight.
Link: http://www.sixthtone.com/news/1006625/half-of-chinas-population-is-overweight,-new-report-say
Citizens urged to be less wasteful with food.
Link (Chinese): http://news.cctv.com/2020/12/29/ARTIuvWfdUYlSb9XjHJ4arLa201229.shtml
Gaokao college entrance exams made more flexible in eight provinces.
Link (Chinese): https://baijiahao.baidu.com/s?id=1687427591131670447
New standards for punishment in education.
Link (Chinese): https://mp.weixin.qq.com/s?__biz=MjM5MjAxNDM4MA==&mid=2666381883&idx=2&sn=e8da7b93d26d9242a4884ba049b14881&scene=0
Christmas imagery blurred.
Link: https://globalvoices.org/2020/12/28/online-backlash-follows-blurring-of-christmas-imagery-on-popular-chinese-tv-show/
Meituan probed for banning Alipay.
Link: https://pandaily.com/meituan-faces-anti-monopoly-probe-for-banning-alipay-on-its-apps/
Get this video in podcast form: http://www.chinamarketingweekly.com
Sign up for NMG's weekly newsletter sum-up: https://www.nanjingmarketinggroup.com/newsletter-signup
...
https://www.youtube.com/watch?v=A_DJub9ZFfY
The eCommerce platform that generates 933 billion USD in gross merchandise volume per year - introduced by a true addict, Nara!
We will show you the app from a regular Chinese user's perspective: how they browse the app, how they make a purchase decision, and more.
...
https://www.youtube.com/watch?v=iSfrb5f5vTs
Join Tait and Lawrence to learn about the latest trends affecting global companies that sell into China.
- Chrome now offers QR codes for every page.
Source (English): https://chromeunboxed.com/chrome-88-dino-codes-full-roll-out
- China’s trade with Canada up 8%. If Canada can do it, anybody can.
Source (English): https://www.ualberta.ca/china-institute/research/analysis-briefs/2021/canada-china-2020-yearinreview.html
- China might allow all residents to invest in foreign securities.
Source (English): https://www.scmp.com/economy/china-economy/article/3122647/china-signals-real-financial-opening-will-it-follow-through
- Esport gamers to receive government certification.
Source (Chinese): https://finance.sina.com.cn/tech/2021-02-21/doc-ikftpnny8827645.shtml?cref=cj
- Mask-wearing caused lipstick sales to tank.
Source (Chinese): https://finance.sina.com.cn/chanjing/cyxw/2021-02-22/doc-ikftssap7946996.shtml?cref=cj
- Why is a shipment of ants trending on Weibo?
Source (English): https://m.weibo.cn/2286908003/4608194351990704
We chat live, then release some of it as clips on YouTube and share as a podcast too.
Check out the podcast version here: http://www.chinamarketingweekly.com
Sign up for NMG's weekly newsletter, where we briefly sum-up the news: https://www.nanjingmarketinggroup.com/newsletter-signup
...
https://www.youtube.com/watch?v=DDWWS5N8r6A
Join Tait and Lawrence to learn about this week's latest trends affecting global companies that sell into China.
We'll also be talking about how to use WeChat hashtags. These have been evolving quickly, and we've been testing them out on a whole bunch of campaigns.
Get this video in podcast form: http://www.chinamarketingweekly.com
Sign up for NMG's weekly newsletter sum-up: https://www.nanjingmarketinggroup.com/newsletter-signup
...
https://www.youtube.com/watch?v=GdjE6YmO-MY