Hayden Cardiff is the co-founder and CEO of Idelic. Idelic is a B2B Saas startup that helps trucking companies track data on their fleet & drivers to improve safety. Idelic recently announced a Series A financing round of $8M led by Origin Ventures with participation from TDF Ventures, Birchmere Ventures, Bain Capital Ventures, and SaaS Venture Capital. Hayden, with cofounders Nick Bartel & Andrew Russell, spun Idelic’s software out of Pitt Ohio, a logistics service firm providing less-than-truckload, truckload, supply chain solutions, and ground services in the Mid-Atlantic and Midwest United States. In this episode, Hayden and Aaron discuss spinning a company out of a larger business, fundraising millions of dollars, and bringing software to an old, conservative industry. ____ Attend our One Day Summit https://www.goingdeepsummit.com/ Work with Piper Creative at https://pipercreative.co/ Edited by Dan Lampmann https://www.instagram.com/danlampmann/ We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open. Follow Piper Creative https://www.linkedin.com/company/24999468/ https://twitter.com/PiperCreativeP https://www.instagram.com/piper_creative/ ___ Aaron Watson, Chief Executive Officer of Piper Creative https://www.linkedin.com/in/aaronbwatson/ https://twitter.com/AaronWatson59 https://www.instagram.com/aaronwatson59/ Aaron has an obsession with storytelling, business building, and creating media that leads to sales. Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building. As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master distribution of their content. Hannah Phillips, Chief Creative Officer of Piper Creative https://www.linkedin.com/in/hannah-phillips-52bb87a3/ https://twitter.com/hannahpmedia https://www.instagram.com/hpmedia/ Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art. From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses. She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school. At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcome ... https://www.youtube.com/watch?v=V8ZUtkQ1_SA

What is a podcast ninja? At Piper Creative, we train our team members to be able to shoot an interview with multiple cameras, set up audio equipment, and post to social media all by themselves. Acquiring this all-encompassing skillset will make you a Podcast Ninja. One of our first ninjas, Craig Ketchum, hosts this episode and walks you through exactly how to produce a great podcast. If you are interested in have Piper produce your podcast, reach out at https://pipercreative.co/ Shot and Edited by Craig Ketchum ... https://www.youtube.com/watch?v=0tATHxxpK44

Krispy Kreme is set to IPO this week! Will you be investing in this classic doughnut company? Let us know what IPO you want us to cover next! Topics: 0:00​​​​​​​ - Intro 1:01 - Krispy Kreme IPO 3:58 - Stats 6:45 - Competitors 9:08 - The Meme Factor 11:20 - Bull vs Bear SUBSCRIBE for more Check out our website: https://www.pipercreative.co/​​​ Edited by Ben Asciutto https://benasciutto.com/ ... https://www.youtube.com/watch?v=cZrNWC2Gb6E

Things get real in #ThisIsPiper Episode 050. Building a business is hard. Your time and energy need to be spent with vigor and purpose, but if the thing you’re spending these resources on doesn’t align with your core mission or your long-term goals, it’s time to reevaluate. In between two podcast interviews, Aaron discusses the future of the show and the difficulties of running a business amidst big life changes. _______ Piper Creative has been vlogging the growth of the company from its inception to give you an unparalleled look into startup life. Here are some of our greatest hits We Pitched Shark Tank ~ https://www.youtube.com/watch?v=7o9x4rb6LtU Interview with Chance Humphrey (Top Pgh Instagrammer) ~ https://www.youtube.com/watch?v=8TZxnm81iW4 ... https://www.youtube.com/watch?v=-bveoXGoKlw