Lillian Rafson did not plan to start her business Pack Up + Go. But, on a trip to Latvia, she came across an idea that was too good to pass up. Booking surprise travel for vacationers.
She came back to the US, started the business, and hoped to get 50 clients that year. She got 500.
She followed the sharp trajectory upwards and remained bootstrapped the whole way. Now she runs a team, does millions in revenue, and is charting expansion plans.
In this conversation, Lillian and Aaron discuss the inspiration for the business, how she got initial traction, and the way she has built her team.
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Aaron Watson, Chief Executive Officer of Piper Creative
https://www.linkedin.com/in/aaronbwatson/https://twitter.com/AaronWatson59https://www.instagram.com/aaronwatson59/Aaron has an obsession with storytelling, business building, and creating media that leads to sales.
Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.
As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master distribution of their content.
Hannah Phillips, Chief Creative Officer of Piper Creative
https://www.linkedin.com/in/hannah-phillips-52bb87a3/https://twitter.com/hannahpmediahttps://www.instagram.com/hpmedia/Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.
From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.
She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.
At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.
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https://www.youtube.com/watch?v=dnMQMtDuwmM