“Profits on Autopilot!” scream the headlines. Every other day it seems we hear how we can do less and earn more. Well, they have the right idea.
You can use video to make your business profitable as a certain kind of human being.
And you can use it to make your business profitable as a different kind of human being.
What is much harder is to blend the two approaches.
Trying to do so has been the downfall of most people, especially in an age when so many businesses are dropping like flies in a Raid factory.
Here’s how to choose the approach that’s right for you.
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https://www.youtube.com/watch?v=Un4U5HxGeME
https://visibleauthority.com/swp-early-bird-request/
Being on camera for your business should be as natural as the weather. No resistance. You’re on camera. You’re off camera. Your emotions shouldn’t fluctuate that much in between.
If they do, you’re fighting against…what? Well, yourself. There’s nothing else to fight!
But you’re determined not to let the technology or the ideas or the audience or your own resistance to any of it defeat you.
I’ve been there. It’s exhausting. And you can’t outlast it. The only way out is through.
And the way through is…well, it’s classic.
If you’re of a certain age, you might remember this.
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https://www.youtube.com/watch?v=ELVJp2Ih8fw
When you're interrupting someone's day it's good to have something more valuable for them to think about than what they were thinking about at that moment, right?
But that's a hard thing to pull off...unless you apply a few of these simple ideas; applying them religiously to your video ads...and all the rest of your videos for that matter.
They've worked for us pretty well. See what you think...
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https://www.youtube.com/watch?v=tSHFRLuUJG8
http://www.visibleauthority.com
00:21 Steve Describes How Video Can Build Your List
00:48 Make A Video That Solves A Problem
01:58 Make Videos First, Not Last
02:27 Make A Simple Video That Solves A Complex Problem
03:25 Steve Describes Why People Will Join Your List
03:54 Trust The Early Stages Of Your Process
04:24 To Sum It Up: Make A Video And Your List Will Come
Video Marketing. We so get it all backwards. I mean, why is it that the right thing to do is so often the counterintuitive thing as well? This is no more true than in the subject of our video today: how to use video to build your list, and build a massive list at that.
In this video we examine a lot of the doubts and fears that keep people from using video to grow their businesses. And along the way, you'll see some very practical things you can do to step up your efforts at becoming a market leader with an almost astonishing ease.
But you have to be willing to let it happen. Watch the video and see what I mean...
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https://www.youtube.com/watch?v=HduQNI9BmQQ
There were a lot of thoughtful comments on the the video about making moving backgrounds a couple of weeks ago, so I decided to make a part 2, and tried to incorporate some of the comments from YouTube.
I mean, wow. Listen, don’t feel bad if you can only do half these things. Even one of them could make a big difference and none of them are difficult at all.
I think you will learn an awful lot about the additional things you can do to make your moving backgrounds even more realistic by the way you shoot and edit, the only cost being a little extra pre-planning time.
But remember, this is an intermediate lesson, so don’t try this without a basic grounding in how we do screen screen for small rooms, which you can get here: https:/visibleauthority.com/the-greenscreen-course
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https://www.youtube.com/watch?v=RtA85snORSk
http://www.visibleauthority.com
Do you want your videos to speak to your potential clients? Well, of course!
Then consider that big things swing on little hinges. The enormous cultural shift that started in 2003 is now having its full effect on video. It demands a certain voice.
What kind of voice? Professional or informal? Expert or fellow-traveler? Or is it something else entirely?
Watch and find out. (And learn why the world is not going to end on 12/21/12 :)
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https://www.youtube.com/watch?v=FOzNq0Vtv_s
http://www.visibleauthority.com
I hesitate to say this, but too many people are doing their videos in a way that makes their audience cringe.
That's such a shame because it's kind of simple to keep the cringe away. When you do, your audience watches all the way to the end simply because you've made it comfortable for them to do so!
One of the keys to getting your audience way more comfortable is nothing more than how you put your graphics on the screen.
Wouldn't you rather have one of those kinds of videos? Sure you would! So let's cut through all the complexity and claptrap.
There's really only one super-important rule to follow.
Watch this rule in action and see how to implement it right in this video. (And see who Steve found living in the background...)
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https://www.youtube.com/watch?v=m7FryMT8Xi0
http://www.thelvblog.net
Let me introduce you to Jaeny Baik of Jaeny Baik Media.
Jenny is an awesome media personality with some great advice for being on camera.
In this brief video we'll give you a couple of powerful tips to keep your head on your shoulders (literally!) when you're in front of the camera.
I can't believe I've never discussed this in public before.
By the way, we shot this on an iPhone with no mic and no lighting as the sun was setting, so please excuse the million little dancing pixels!
Take it away, Jaeny...
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https://www.youtube.com/watch?v=FFIKx27mVwI
http://www.visibleauthority.com
Music tracks from the Zim Music Library
http://zimmusiclibrary.com
Yes, we're all snowflakes, as different from one another as can be.
And then we go into business and all that uniqueness disappears like dew in the hot sun.
How do you get it back, and in a way that is relevant and even compelling to your future clients?
And perhaps even more to the point, how do you amplify and then communicate it?
Here's how.
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https://www.youtube.com/watch?v=mHoPX19VUMI