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Paid traffic is great and it’s the majority of what I do. I like the fact that you can test things quickly and control the amount of traffic you get. But what about ‘free’ traffic? Does it have any place in the serious affiliate marketer’s business plan? http://padlockincome.com/100 First, I want to talk about the term ‘free traffic’. No traffic is free, you are either going to pay for it with money, or time. What are the pros and cons of free traffic? This is by no means an exhaustive list, just a few ideas. Pros It’s free. You don’t have to worry about ad spend, budget, etc. You feel better about leaving campaigns alone for a few days Traffic can continue to come for a long time after you stop working Cons It can take a while to get a significant amount of traffic It’s often not as easy to scale If you are testing a new offer/niche you could spend a lot of time before discovering it was a dud What are the pros and cons of paid traffic? Pros You can get a lot of traffic very quickly You can test offers quickly to see if they will convert before spending too much time on them You can often be more targeted by bidding on terms/sites that you could not organically rank for Cons You have to spend money to make money It’s easy to get limited by cash flow You often have to wait for payouts to run more traffic ... https://www.youtube.com/watch?v=2G_k8jN1UAY