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What Is Content Marketing?
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindear...
What is a Virtual CMO? - http://virtualcmo.expert
What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Such examples are social media posts, videos, blog articles, interviews with experts, ebooks, case studies, courses, memes, and other media types are different types of content materials which are used to share information.
The basic idea of content marketing is to establish a trusted relationship with your customers by offering valuable information and insight. By doing so, you build your credibility and authority.
In addition to this recognition, content marketing directly influences the growth in business and sales.
According to multiple studies, the sales for companies have increased which were supported with an effective and consistent content marketing strategy.
Searching online, customers want to know everything about the product in detail before they make their choices. This is exactly where content marketing comes into play in making your products recognized by a large section of people. Today’s sophisticated users do not trust unknown products.
Today you are dealing with sophisticated consumers. It is almost impossible to attract them without interacting and communicating with them via content. Transparent communication establishes trust, which ultimately leads to new customers and higher profits.
Your content marketing strategy is going to bring more customers to your doorstep (physically or virtually) by giving them a reason to visit your website, follow your social media accounts, or subscribe to your newsletter or podcast.
It’s hard to convince somebody that they should read your blog post if it’s a 1,000-word pitch about how great your product is. Would you read the whole article?
Most likely not. Because unless you’ve already bought the product and now want to know the ins-and-outs of using it—you don’t care about the product.
You just care about getting the solution to your problem.
Your content needs to help your customer with solving part of their main problem. For example, this article is solving the problem that you have: not knowing exactly what content marketing is.
...
https://www.youtube.com/watch?v=gTlrR_M3WHg
What is a Virtual CMO? - http://virtualcmo.expert
What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Such examples are social media posts, videos, blog articles, interviews with experts, ebooks, case studies, courses, memes, and other media types are different types of content materials which are used to share information.
The basic idea of content marketing is to establish a trusted relationship with your customers by offering valuable information and insight. By doing so, you build your credibility and authority.
In addition to this recognition, content marketing directly influences the growth in business and sales.
According to multiple studies, the sales for companies have increased which were supported with an effective and consistent content marketing strategy.
Searching online, customers want to know everything about the product in detail before they make their choices. This is exactly where content marketing comes into play in making your products recognized by a large section of people. Today’s sophisticated users do not trust unknown products.
Today you are dealing with sophisticated consumers. It is almost impossible to attract them without interacting and communicating with them via content. Transparent communication establishes trust, which ultimately leads to new customers and higher profits.
Your content marketing strategy is going to bring more customers to your doorstep (physically or virtually) by giving them a reason to visit your website, follow your social media accounts, or subscribe to your newsletter or podcast.
It’s hard to convince somebody that they should read your blog post if it’s a 1,000-word pitch about how great your product is. Would you read the whole article?
Most likely not. Because unless you’ve already bought the product and now want to know the ins-and-outs of using it—you don’t care about the product.
You just care about getting the solution to your problem.
Your content needs to help your customer with solving part of their main problem. For example, this article is solving the problem that you have: not knowing exactly what content marketing is.
...
https://www.youtube.com/watch?v=gTlrR_M3WHg
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First Time Home Buyer Loans | First Time Home Buyer FHA Loans | Call 888-204-8280
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Many federal, state and local agencies administer programs to assist people who need help buying a home. Some of these are loan programs; others provide assistance with down payments or with building a home.
Federal Housing Administration (FHA) mortgage loans.
These mortgages, administered by the U.S. Department of Housing and Urban Development (HUD), are government-insured loans that offer very low downpayments, which may be borrowed from relatives. Rates are often lower, and qualifying is easier because credit is not as large a factor. These loans are often assumable, meaning you can take them over from the previous owners or allow a buyer to take it over from you. Refinancing is easier, and there are other products and services available. There is, however, a cap on how much can be borrowed. Processing may take longer and appraisal guidelines may be strict; the house must be worth the selling price. FHA mortgages are not restricted to first-time borrowers.
U.S. Department of Veterans Affairs (VA) Home Loan Guaranty Service.
VA mortgages are government-guaranteed loans available to veterans of the armed services, those currently on active duty or in the reserves, and widows or widowers of veterans. Like FHA loans, VA loans have guidelines that allow more people to qualify. In addition, some VA loans require no downpayment at all. There are limits on the size of VA loans, but usually they are large enough to cover the purchase of moderately priced homes across the country. VA-guaranteed home loans are made by private lenders. The guaranty means that VA will protect the lender against loss if the veteran or a later owner fails to repay the loan.
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First Time Home Buyer Loans | First Time Home Buyer FHA Loans
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Creating The Business Event Your Audience Has Been Waiting For
With Li Hayes
Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”.
Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives.
The best speakers put the audience first.
When Li founded Go Leeward speaker management, I\she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message.
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Buy my book today! http://bit.ly/bestbrandingbook
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
How to Get More Customers for Your Business in 2019
f your resolution for 2019 is to improve your marketing, you need to find the right guides, resources, and experts to help you shape a plan. There are plenty of options out there to help with everything from content creation to social media. Here are some insights from members of the online small business community that include guides and resources for all areas of marketing a business.
Before you can start building your strategies to increase your clients, customers, and/or viewers this year, you need to analyze your current numbers. How are people finding your site? What products are they buying from you? What pages are they clicking on and staying on the longest?
Referrals are HUGE for small businesses — especially in the social media and Instagram age. Each client you work with, customer you have, or viewer who visits your site has their own network — of followers, of friends, of colleagues — that might also be interested in what you have to offer.
Referrals can sometimes happen organically — because people will naturally be excited about the things you’re doing and want to share your work. Keep your eye out for these moments and make sure to re-share them anywhere that your audience is already — either on your social media, your website, or on your email list. Send your appreciation to the people that refer you simply because they had an amazing experience. These people are ANGELS, and part of fostering your community is establishing relationships with the clients, customers, and readers who are excited about you and what you’re doing. Be good to your audience and they will be good to you.
At the end of the day, the biggest thing you have going for you is always going to be that you are YOU — a completely unique person in the world. Your voice, your brand, and your ideas — everything that you bring to the table — are a huge part of why your audience is engaging with and following your journey.
Make time every week to ask your audience questions, respond to their comments, seek out what they are doing and leave your own comments. Try and make your brand or business a destination for a community. A place that people want to be. That’s the secret sauce to retaining the viewers, clients, and customers you already have and reaching more and more people.
Authenticity is key here — don’t fake it. Don’t use bots to leave comments for you or leave a stock answer every time. Be thoughtful. Be personal. When you expend the effort, your audience will thank you by deepening and growing.
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Facebook Algorithm Explained For Business - "Time Well Spent"
Contact me at 714-300-9566 or click https://premiereleadsystems.com/
The Facebook algorithm has become smarter because Facebook has more data. More users produce more things such as video, images, and apps. Instead of looking at pure engagement, the algorithm now looks at how long people watch videos, click-back rates, and other factors that indicate whether something is a legitimate signal.
Today, the algorithm’s job is to show users relevant content.
The more content (more friends and more posts), the stronger the algorithm’s filter power has to be to deliver relevant content. For instance, the average user has more than 500 friends and likes 150 or more pages. The amount of content being produced keeps growing, while the user’s attention remains finite. The more friends added and pages liked, the stronger the algorithm’s filter power needs to be to determine what a certain user wants to see.
The number of times a user logs in per day also matters. The algorithm needs to work differently for a user who logs in once or twice per day versus 20 times per day. Plus, based on where you are, what you’re doing, and whom you’re with, the algorithm has to be smarter because your expectations have increased.
The algorithm needs to create an experience that makes users want to come back to Facebook. That’s why Facebook says, “It’s about the user experience.” The longer you stay, the more ads Facebook can show you. The user experience is a long-term play because a good experience is the best way to make money. When you own the system and have the maximum number of users, you also have the maximum amount of attention, and that’s how you maximize ad revenue.
The algorithm has to determine how much power a particular post has. The number-one factor is engagement. If the algorithm sees lots of people engaging with your post, then the algorithm shows the post to more people. Your post gets some initial reach in the first few seconds. Maybe 1% of your fans or friends see it. If that engagement is high, more people will see the post.
The number-two factor is the content. If other people are interested in the content of your post, it gets a bit of a bump.
The third factor is the K factor: whether certain information is hot right now. You might want to know that a friend just checked in at a coffee shop a block away. That’s more important than something that happened two days ago.
Together, these three factors determine how much power a particular post has.
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Business Growth Hacks - The Ultimate Hack In Small Business
Contact Edwin at http://www.edwindearborn.com/contact/
According to serial entrepreneur Darrah Brustein, growth hacking is the “the act of accelerating the growth of a brand, service or product.”
But if accelerating growth was easy, everyone would already be doing it. So how is growth hacking different from traditional marketing?
Ehsan Jahandarpour, growth hacker and start-up coach explains it this way:
Growth hacking is all about transforming businesses using out of the box marketing experiments. A growth hacker will combine unconventional marketing strategies that can result in acquiring more customers, increasing revenue and being in better competitive position.
In other words, growth hacking is a mindset and practice that relies on creativity and adventurous marketing techniques to grow your business quickly.
Growth is vital if your small business is going to survive.
But sometimes you get so deep in the trenches and one day find yourself wondering how your business became stagnant – or worse – failed.
Small business guru Michael Gerber offers business owners this piece of wisdom: Most entrepreneurs fail because you are working IN your business rather than ON your business. So, let’s avoid that pitfall.
Growth hacks, by definition, seek to quickly reach broad audiences.
After all, you want to be sure that your marketing message is amplified not just by what you say, but also by what other people say about you.
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Know How To Grow Your Business - with author, Tony Melvin
Know how to grow with the world's first Growth Management System®
A Growth Management System requires a collective set of tools to help you learn from the past and plan for the future.
With Statistics, Org Charts, Objectives, Trends, Events and Reports envisage enables hypergrowth.
The proof is in the results.
We are dedicated to bringing success to all the great businesses and companies out there. All of our work is focused on this one goal: to make a significant impact on our economy by giving business owners and company managers the tools they need to achieve the success they seek.
Saying that you depend on the feedback from the results of your actions to drive forward your success seems to be almost too simple a statement, I mean, this is obvious to the everyday person. Everyone experiences this. Everyone depends on this. If you didn’t get feedback and FAST feedback from the results of your actions, you’d end up with a lot more burnt hands on stoves!
So why is it that when it comes to business management, the traditional schools of thought suggest feedback through quarterly results? Or at best, monthly?
Feedback from your actions at this rate in business means that you are operating at least a month or TWO behind the situations that are creating the negative (or positive) results.
So what if you could get feedback on your actions on a weekly or even daily basis?
Results Driven Success is the process of measuring the results of past actions to direct future actions to achieve greater success. It is used by companies around the world to improve their operations, identify areas that need attention, spot areas that are doing well to support them and remove opinion and guess work from running an organization.
Born in the UK in 1973, Tony Melvin grew up with a passion for business. He founded his first “enterprise” around the age of 10 years old: a car washing business. His younger sister Catherine and friend Julia were the hired help. Tony was the salesman. Despite the business having only one client and lasting only a single day, he never forgot how easy it was to make money solving people's problems.
Since then, Tony has learned the ropes of business and finance from his studies and experience. Over the past 20 years he has travelled Australia and Asia teaching finance and business principles to thousands. As managing director, he helped build the fastest-growing accounting firm in Australia, and during that same period he co-authored three best-selling finance books.
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Buy my book today! http://bit.ly/bestbrandingbook
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Financial Literacy: What is it and Why it is Important?
If you’ve spent any time reading up on education or financial news lately, you’ve probably come across the term financial literacy. The goal behind teaching financial literacy is to help people develop a stronger understanding of basic financial concepts—that way, they can handle their money better.
What Is Financial Literacy?
Financial literacy is the confluence of financial, credit and debt management and the knowledge that is necessary to make financially responsible decisions – decisions that are integral to our everyday lives. Financial literacy includes understanding how a checking account works, what using a credit card really means, and how to avoid debt. In sum, financial literacy impacts the daily isues an average family makes when trying to balance a budget, buy a home, fund the children’s education and ensure an income at retirement.
A lack of financial literacy is not a problem only in emerging or developing economies. Consumers in developed or advanced economies also fail to demonstrate a strong grasp of financial principles in order to understand and negotiate the financial landscape, manage financial risks effectively and avoid financial pitfalls. Nations globally, from Korea to Australia to Germany, are faced with populations who do not understand financial basics. (The U.S. Ranks 14th In Financial Literacy, by the way).
The level of financial literacy varies according to education and income levels, but evidence shows that highly educated consumers with high incomes can be just as ignorant about financial issues as less-educated, lower-income consumers (though in general, the later do tend to be less financially literate). And it seems consumers are hesitant to learn. The Organization for Economic Co-operation and Development (OECD) cited a survey conducted in Canada that found that choosing the right investment for a retirement savings plan was more stressful than a visit to the dentist.
Understanding financial basics is critical, particularly for younger people who are just starting out and can make mistakes that hamper their long-term financial success. For instance, U.S. Bank’s 2017 Student Financial Literacy Study found many students misunderstand credit and what affects their credit score. The majority of students surveyed by the study, for example, incorrectly believed a delinquent loan or credit card balance would be removed from a credit report once it was paid off. That misunderstanding could have a long-lasting impact, affecting everything from their ability to get a mortgage to the interest rate they pay for a credit card.
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