Welcome back for another episode of Nick’s Non-fiction with your host Nick Muniz! The law of resources states an idea can be world changing yet will never make it off the ground without adequate funding. You don't have to tell Henry Ford’s rival, William Morrison and his 1890 electric car twice *scoffs in TSLA stock*. Former GM chairman Al Ries is an advertising guru having composed The 22 Immutable Laws of Marketing. From the outside, advertising seems like a battle between competitors to inform clientele on how your product is superior. Your host breaks out his old mass media advertising lectures to prove it is more so a game of subliminal messaging and positioning your product to dominate a single domain. Marketing is a battle of perspective over product and just like an architectural masterpiece, one flaw in an ad campaign will send the project crumbling to the ground. The show integrates new failures like the Gilette razor virtue signaling, Kendall Jenner’s political Pepsi and Dove’s backfiring of body positive packaging. We’ll explore the origins of hucksters, how the first Super Bowl operated at a net loss and is now the ceremonial advertising apex. If networks had succumbed to the law of failure they would have never found their largest success right around the corner. Subscribe, Share, Mobile links & Time-stamps below! 00:35 Introduction 03:20 About the Author 05:15 Law1: Law of Leadership 10:40 Law2: Law of Category 13:00 Law3: Law of Mind 19:00 Law4: Law of Perception 22:30 Law5: Law of Focus 26:15 Law6: Law of Exclusivity 29:00 Law7: Law of the Ladder 32:40 Law8: Law of Duality 34:45 Law9: Law of Opposite 39:20 Law10: Law of Division 41:45 Law11: Law of Perspective 46:50 Law12: Law Potpurri 49:20 Next Time & Goodbye! iTunes: https://podcasts.apple.com/us/podcast/nicks-non-fiction/id1450771426 SoundCloud: https://soundcloud.com/user-570445450/nicks-non-fiction-the-22-immutable-laws-of-marketing/s-NXazz0uJsPu Thanks for stopping by! ... https://www.youtube.com/watch?v=kuCYel16p90