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How To Interview Potential Customers (Uncover CRITICAL Research!) @TenTonOnline
From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
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Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
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Transcription:
how to interview potential customers
Here's yet another approach to market research: Just ask! Yes, simply ask people -- what a concept! It's so simple that it's very often completely overlooked. But the trick here to make sure that you're asking the right people.
That is, people who are members of the target market you want to serve. Asking Auntie Kathleen, your friends at the pub, or the old-timers who feed the pigeons down at the park won't do you much good if they aren't the sorts of people your business will be serving.
They don't have the problems your target audience has. They don't struggle with the same issues. So while it may be well intentioned, their input isn't very useful. What we want here are hard facts, not opinions, right?
So instead, consider interviewing a handful of people who are members of the audience you're serving. Meet them for coffee or online via Zoom or Skype. Ask them about their challenges, what drives them crazy, and what results they want for themselves.
Ask them things like, "What are you having a hard time with related to...?" and "What's your number one challenge with...?" or "Where are you stuck and what doesn't make sense about...?"
Then listen...really listen. Empathize with them and where they are. They're frustrated and stuck! And like a detective, be ready with some follow-up questions like, "What makes you say that?" or "What do you mean by that?" and "Can you tell me more about that?"
Of course, you'll want a way to record these interviews. Hopefully the person you're interviewing won't mind. I've done many of these over the years and they're a goldmine of insights and data that I never would have guessed on my own sitting at my desk staring at the ceiling.
But there is a big challenge with interviews: The person you're interviewing has to feel totally relaxed and comfortable. This allows them to "get in the zone" and
...
https://www.youtube.com/watch?v=XO45FuXWdQw
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
--------------------------------------------------
Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
Transcription:
how to interview potential customers
Here's yet another approach to market research: Just ask! Yes, simply ask people -- what a concept! It's so simple that it's very often completely overlooked. But the trick here to make sure that you're asking the right people.
That is, people who are members of the target market you want to serve. Asking Auntie Kathleen, your friends at the pub, or the old-timers who feed the pigeons down at the park won't do you much good if they aren't the sorts of people your business will be serving.
They don't have the problems your target audience has. They don't struggle with the same issues. So while it may be well intentioned, their input isn't very useful. What we want here are hard facts, not opinions, right?
So instead, consider interviewing a handful of people who are members of the audience you're serving. Meet them for coffee or online via Zoom or Skype. Ask them about their challenges, what drives them crazy, and what results they want for themselves.
Ask them things like, "What are you having a hard time with related to...?" and "What's your number one challenge with...?" or "Where are you stuck and what doesn't make sense about...?"
Then listen...really listen. Empathize with them and where they are. They're frustrated and stuck! And like a detective, be ready with some follow-up questions like, "What makes you say that?" or "What do you mean by that?" and "Can you tell me more about that?"
Of course, you'll want a way to record these interviews. Hopefully the person you're interviewing won't mind. I've done many of these over the years and they're a goldmine of insights and data that I never would have guessed on my own sitting at my desk staring at the ceiling.
But there is a big challenge with interviews: The person you're interviewing has to feel totally relaxed and comfortable. This allows them to "get in the zone" and
...
https://www.youtube.com/watch?v=XO45FuXWdQw
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FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
Is bitcoin actually worth anything? After all, isn't it just digital money -- like, "money in the sky." How is it worth anything at all? Well, I've long said that bitcoin's biggest problem is that it's difficult to understand. So consider this your shortcut!
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Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
TONS more at https://www.tentononline.com/blog
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From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
--------------------------------------------------
Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
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why you should learn web design
So, why bother learning web design int he first place? After all, you want to be an online business owner not a web expert, right? Well first off, I want to be clear that you don't have to learn everything there is to know about web design.
You don't need to become a web designer or web expert. Instead, you just need to know enough to be self-reliant and run your own website and your own online business yourself.
And if you learn just the fundamentals of how to build and run your website, you can always hire help to handle a bigger tasks...and you'll be able to understand what they're doing and what they're talking about.
Here's a quick non-web design example of what I mean: In recent years, I've been getting more and more into building and fixing things. My dad and I built an extra bedroom in our basement -- everything from studs and drywall to electrical...the whole sha-bang.
It took us two days, and I learned a lot. I asked him, "How much do you think this would have cost if I hired someone?" He took a guess at at least $2000.
And of course, I'd be on their schedule...they'd slot me in whenever they could get to me, and I'd have no idea of they were overcharging me or not.
And anytime I'm building and upgrading and fixing things around the house, I keep in mind that I don't want to be a professional dry-waller or auto mechanic or appliance repair guy. But if I can get 70-80% of where they are, then I'm happy.
I've saved a ton of money and time over the years, and I get the job done when I want it done. The same is true when you learn even just the basics of web design.
And the good news is...it just ain't that hard for you to learn! NO matter what you think about web design right now...it's easier than you think! One of the big benefits to learning the basics for yourself is autonomy.
You'll be able to make minor fixes and upd
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https://www.youtube.com/watch?v=2wc5ySo2VRs
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⭐⭐⭐⭐⭐ I teach small business owners how to build and grow their websites themselves. Free workshop: https://10tn.tips/go ?
Running multiple websites on one domain is certainly possible. If your web hosting supports it, you can easily run multiple websites from a single web hosting plan -- even multiple WordPress sites on one domain. This means that you don't need to have separate web hosting for each website you run, but instead you can run all your sites under a single hosting account. This makes use of something called Add-on Domains, and they're very easy to set up.
Show Notes:
In order to run a new site under an existing hosting plan, you'll first need to register a new domain name. If you haven't done this yet, and if you'd like a step-by-step guide, check out my video, Easy Steps To Set Up Your Business Website Address Using NameCheap: https://www.youtube.com/watch?v=G99jeBHL2lM
In this tutorial, I mention seeing the file structure of your website when you connect via FTP. The tutorial that I'm referring to is called Connecting To Your Web Hosting Hub Hosted Website Using FTP, which you can watch here: https://www.youtube.com/watch?v=pI4fIgv7ALI The process is similar with other web hosts.
Now that you've set up a second website under your hosting plan, the next thing you'll need to do is point your domain to your web hosting account. This process is slightly different depending on which web host you're using. If you'd like a hand with the process, and you're using Web Hosting Hub, I've gotcha covered right here: https://www.youtube.com/watch?v=nbcNkPpteW8 Or if you're using SiteGround, head over here: https://www.youtube.com/watch?v=3WTlisBLCUo
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Recommended Services:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
* Keep these three web services with separate companies. Here's why: http://www.tentononline.com/separating-your-crucial-web-services-part-one-an-overview/
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Top videos:
- How Expensive Is It To Have Your Business Website Built? https://www.youtube.com/watch?v=5XUt-dnh9nY
- Find The Best Web Hosting For Your Website https://www.youtube.com/watch?v=EJcLfNbfalg
- WordPress.com vs WordPress.org https://www.youtube.com/watch?v=3C8KoAetJ_w
- Dreamweaver vs WordPress, Which One's Best? https://www.youtube.com/watch?v=HwttiZfhDeQ
Thanks for watching!
...
https://www.youtube.com/watch?v=kVx_yvFN3lg
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⭐⭐⭐⭐⭐ I teach small business owners how to build and grow their websites themselves. Free workshop: https://10tn.tips/go ?
--------------------------------------------------
Recommended Services:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
* Keep these three web services with separate companies. Here's why: http://www.tentononline.com/separating-your-crucial-web-services-part-one-an-overview/
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https://www.youtube.com/watch?v=miVLI8rwO1o
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FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
--------------------------------------------------
Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
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[TRANSCRIPTION]
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TONS more at https://www.tentononline.com/blog
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https://www.youtube.com/watch?v=1CmyhYgHeNY
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From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
--------------------------------------------------
Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
Transcription:
email marketing vs social media
Social media platforms get all the attention, don't they? After all, we're told that's where we NEED to be to grow our online businesses and audiences, right?
Well, even though this is where all the attention and hype is, social media isn't nearly as cracked up to be -- especially as far as using it to promote your online business.
In fact, several social media platforms are downright hostile to online business. Take, for example, Facebook's policy change several years ago that now makes it impossible for us to reach all the people who follow business Facebook pages.
Imagine spending years to build and cultivate that audience and that community...only for Facebook to one day make a policy change. Overnight, your ability to reach your audience goes to zero.
Well actually, in truth, it didn't go to zero. It went to 2-3%...meaning that new content posted onto your business Facebook page would now only reach 3% or less of your followers. To access the remaining 97%, you'd have to pay to "boost" your post.
And it's not just Facebook. Ever-changing rules, terms of service, and changes to the algorithms that power these platforms makes it harder to reach our audiences...and then being forced to pay for the privilege means ever-rising costs to market on social media.
Yet many, many businesses, rather than playing ball, are leaving these platforms. And there are alternatives -- very powerful alternatives. Once such alternative, which is very often overlooked and neglected -- gives online business owners complete control and ownership...
...and giant tech corps like FaceBook, Twitter, and other "must-be-on" trendy platforms can't touch it. And that is, email. Regular, old fashioned email has so many advantages over any given social media platform that it's hard to even know where to start. So let's begin with some fundamentals:
Just like on
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https://www.youtube.com/watch?v=AMjX6taqNek
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⭐⭐⭐⭐⭐ I teach small business owners how to build and grow their websites themselves. Free workshop: https://10tn.tips/go ?
E-commerce components can be confusing, after all there are a lot of moving parts. How can you know what services, tools, and approaches to online business you'll need? In this video, you'll get all of this cleared up and completely simplified. And it'll only take you a few minutes! Let's get going!
Show Notes:
In today's video, I mentioned a very important post called The 6 Different Ways To Build A Website (https://www.tentononline.com/6-different-ways-to-build-a-website). This post is critical for you to understanding all the different options and tools that are available -- and which are best for you.
If you're unsure about the differences between WordPress.com and WordPress.org, take a look at Understanding WordPress.com Versus WordPress.org: An In-Depth Comparison (https://tentononline.com/understanding-wordpress-com-versus-wordpress-org-an-in-depth-comparision/)
To get a better idea of SSL and how it works, check out What Is SSL, And Do You Need It For Your Business Website? (https://tentononline.com/what-is-ssl-and-do-you-need-it-for-your-business-website/)
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Recommended Services:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
* Keep these three web services with separate companies. Here's why: http://www.tentononline.com/separating-your-crucial-web-services-part-one-an-overview/
--------------------------------------------------
Top videos:
- How Expensive Is It To Have Your Business Website Built? https://www.youtube.com/watch?v=5XUt-dnh9nY
- Find The Best Web Hosting For Your Website https://www.youtube.com/watch?v=EJcLfNbfalg
- WordPress.com vs WordPress.org https://www.youtube.com/watch?v=3C8KoAetJ_w
- Dreamweaver vs WordPress, Which One's Best? https://www.youtube.com/watch?v=HwttiZfhDeQ
Thanks for watching!
...
https://www.youtube.com/watch?v=DzRnUkhzf_Y
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⭐⭐⭐⭐⭐ I help small business owners unscramble web design and marketing so they can build and run their website themselves. Start here (for free!) → https://10tn.tips/go ?
In this post, you'll get a rough idea of just how much it will cost you to hire a web design freelancer or design agency to build your business website for you. We'll talk about a lot of the pros and cons, and I'll show you where you can go to get estimates for your website. Then, I'll show you how you can save a huge amount of money and retain full control of your website and your business.
Show Notes:
Let's continue in the second part of this video series, where you'll see how you can save a huge amount of money (and frustration) getting your website built: https://www.youtube.com/watch?v=Zlnz4dV6CbM
Here's the link to the first online pricing calculator I used: https://www.webpagefx.com/industries/retail-ecommerce/ecommerce/web-design/
And here's the second pricing calculator: http://www.platowebdesign.com/web-design-pricing-calculator.php
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Recommended Services:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
* Keep these three web services with separate companies. Here's why: http://www.tentononline.com/separating-your-crucial-web-services-part-one-an-overview/
--------------------------------------------------
Top videos:
- How Expensive Is It To Have Your Business Website Built? https://www.youtube.com/watch?v=5XUt-dnh9nY
- Find The Best Web Hosting For Your Website https://www.youtube.com/watch?v=EJcLfNbfalg
- WordPress.com vs WordPress.org https://www.youtube.com/watch?v=3C8KoAetJ_w
- Dreamweaver vs WordPress, Which One's Best? https://www.youtube.com/watch?v=HwttiZfhDeQ
Thanks for watching!
...
https://www.youtube.com/watch?v=5XUt-dnh9nY
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FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
--------------------------------------------------
Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
Transcription:
[TRANSCRIPTION]
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TONS more at https://www.tentononline.com/blog
...
https://www.youtube.com/watch?v=6af7SNMHdUI
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