LBRY Block Explorer

LBRY Claims • taat-lifestyle-wellness-breaking-news-3

be5b968daaf65689e42c8e83fad987f8bc04997a

Published By
Created On
26 Mar 2021 21:23:03 UTC
Transaction ID
Cost
Safe for Work
Free
Yes
Taat Lifestyle & Wellness: Breaking News (TAAT, TOBAF, 2TP2)
Taat Lifestyle & Wellness: Breaking News (TAAT, TOBAF, 2TP2) - RICH TV LIVE - March 26, 2021 - TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that using feedback collected from a recent consumer study about TAAT™, the Company began a new online advertisement campaign on Wednesday targeted towards smokers aged 21+ in the United States with an objective of prompting requests for a complimentary pack of TAAT™ Original , Smooth , or Menthol on the TryTAAT landing page ( http://trytaat.com ). As of Friday, March 26, 2021, more than 5,000 new qualified sample requests have been received by the Company from users in all eligible 1 U.S. states, with fulfillment of these requests set to begin during the week of Monday, March 29, 2021. In a press release dated November 6, 2020 , the Company announced that it launched TryTAAT in advance of in-store availability of TAAT™ at tobacco points of sale in Ohio as a strategy to promote early-stage interest in the product among smokers aged 21+.

Between Q4 2020 and Q1 2021 the Company has deployed several initiatives in relation to the launch of TAAT™ including in-house sales efforts, engaging a national sales agency that directly services more than 100,000 convenience stores in the United States, purchasing video advertisement slots on a network of several thousand gas pump displays across Ohio, and opening an e-commerce portal through which the majority of smokers aged 21+ in the United States can purchase TAAT™ online. The Company’s current objective is to prompt a high trial rate of TAAT™ products both to cultivate large-scale awareness and to gather feedback from smokers aged 21+ in various markets. In a recent video segment, TAAT™ Chief Executive Officer Setti Coscarella explained the three main strategic considerations behind launching the e-commerce portal alongside the existing channels through which TAAT™ can be procured, one of which is the ability to gather market research data to prioritize prospective markets for potential retail expansions in the future.

TAAT™ Chief Executive Officer Setti Coscarella commented, “We have achieved great momentum so far among smokers in the United States as many have come to recognize TAAT™ as a better choice compared to traditional tobacco cigarettes. This has been done through a combination of passive awareness campaigns targeted towards smokers aged 21+, as well as promotions to prompt purchases on the e-commerce portal or to request a free sample pack on TryTAAT. Our goal with the latter two initiatives is to get ‘pack in hand’. No matter how informative our messaging and user testimonials may be, we firmly believe that after a smoker aged 21+ has
...
https://www.youtube.com/watch?v=wYcE8w5_Er0
Author
Content Type
Unspecified
video/mp4
Language
Unspecified
Open in LBRY

More from the publisher

Controlling
VIDEO
STOCK
Controlling
VIDEO
INVES
Controlling
VIDEO
EGF T
Controlling
VIDEO
STOCK
Controlling
VIDEO
STOCK
Controlling
VIDEO
CRIST
Controlling
VIDEO
PATHW
Controlling
VIDEO
RICH
Controlling
VIDEO
NEW S