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https://www.linkedin.com/in/edwindearborn/ How To Respond to Negative Reviews on Google
Google is the world's most popular search engine, and when your potential customers take to this huge source of information to start researching products and services, business listings appear -- along with recent customer reviews with starred ratings and comments. And since BrightLocal found 85% of consumers trust online reviews as much as personal recommendations, suffice it to say that your content's presence found on Google can have a big impact on you finding new customers.
What's more, a Harvard Business Review study found that when businesses responded to customer reviews -- good or bad -- ratings subsequently increased.
Responding to online customer reviews, especially when they're bad, can help you learn from your mistakes as a business owner -- and this learning curve will improve your customers' overall experience and your business' reputation.
Publish Positive Content About Your Brand, to Be Found on Google
If I had to boil down the definition of high-quality content into one phrase, it'd be "content that provides value." I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it's largely influenced by what's valuable to your particular audience.
I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained.
Because if you are good enough to build an audience, then great things happen to your business. More people engage with your brand. And that engagement leads to trust, which leads to more sales, greater awareness of your expertise, and more loyal customers.
If you’ve figured out how to produce high quality content, that delivers new customers, then you should seek to help your audience as much and as often as you can, as long as the content you produce is actually helpful, and it makes financial sense.
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