Priority is defined as something that is very important and must be dealt with before other things.
“Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of how we lead our lives. Priority management is the answer to maximizing the time we have.” – John C. Maxwell ... https://www.youtube.com/watch?v=93Plcdt6rOA
How To Improve Local SEO - Become The “Digital Mayor”
https://virtualcmo.expert/
The term “digital mayor” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016.
This concept, applied to your market, can exponentially improve your local SEO and online marketing results.
Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.
Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.
In order to become more effective digital marketers, agents and brokers must develop this same depth of community knowledge and use it to market their listings and services.
Once you identify a target neighborhood or area, then you can start thinking about how you can own the area digitally. Do some research, really get to know what it’s like to live, work, and play there. And share that information online. Work to establish yourself as a digital mayor: the online, go-to, local information source for prospective
Create daily content about the 20-mile radius around the area where you’re doing business.
Review the establishments in your area (restaurants, coffee shops, etc.)
Put out a daily piece of content featuring a local school
Interview the individual teachers
Find the stories tucked away around the neighborhood, and all the iconic things that make your area what it is (and create content that tells those stories!)
Review every single local shop and business
Interview people who have lived in the neighborhood for 50 years
How To Improve Local SEO - Become The “Digital Mayor”
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https://www.youtube.com/watch?v=DkRKcsF4UWg
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Systems and Processes In Business: Is Your Small Business Process Antiquated?
Systems and processes are the essential building blocks of our companies. Every facet of your business—on the shop floor, in the warehouse or in the office—is part of a system that can be managed or improved by applying correct principles.
A business system is designed to connect all of an organization’s intricate parts and interrelated steps to work together for the achievement of the business strategy.
What’s a small business system?
A system is an group or combination of things or parts forming a complex or unitary whole.
What’s a process?
Processes are all the related activities (parts) inside the system that work together to make it function. For a mass transit system, there’s a process for ticket sales, equipment maintenance process, vehicle and track repair process, a safety process and so on.
Additionally, processes are a smaller part of the larger system. It’s important that processes are effective at what they do so that the system can run efficiently.
Processes are the sequence of activities intended to produce a particular result. Processes span organizational boundaries, linking together people, information flows, and other resources to create and deliver value to your customers.
Your company has systems and processes.
A system is the methodical way that you provide specific goods or services to customers. Your system is the “what.” As in, what value do you provide the customer?
Likewise, your processes are the “how.” How do all the activities inside your company work together to provide that value?
Your systems and processes are the essential building blocks of your company. Every facet of your business–on the shop floor, in the warehouse, or in the office–is part of a system that can be managed or improved by applying correct principles.
Creating effective business systems often unifies the problem solving and decision making of the organization. Many common tools and methodologies are universally taught and expected to be utilized by all levels. Several key management structures, such as a full-time Performance Excellence office or systematic maturity assessments, are made a permanent part of the infrastructure. The business system also encompasses how we lead our people and connect them to the operational strategy.
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https://www.youtube.com/watch?v=UnF9tid6Nvg
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Digital Marketing Partnership - Benefits of Partnering with an Agency
Partnership Marketing Defined
A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals.
The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complimentary strengths of another organization pursuing a like customer base.
Partnership Marketing can contribute to increase brand awareness, product distribution, customer acquisition and program funding.
Partnership Marketing: A Core Strategy
The reality is that if you look around you and take a deeper look at your favorite brands and what they are up to, you will see that for many of them, Partnership Marketing is at the core of their strategy.
Would Microsoft have become who they are today without a successful Marketing Partnership with IBM back in the day to power the operating system for the Personal Computer?
I'm going to go out on a limb and say that without the IBM Marketing Partnership, or Distribution Marketing Partnership to be more specific, Microsoft very likely wouldn't have become the brand that we know today.
There's something brilliant about that co-branded product: It's a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day.
Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game.
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https://www.youtube.com/watch?v=QK4nD80bG8g
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News gathering happens in real time, and it can encompass anyone who steps forward quickly with credible input.
This creates a fierce and desperate hunger for newsjacking. Searching Google, Facebook, Twitter, blogs, YouTube, and whatever else comes to mind, the reporter scans for any plausible nugget to differentiate her story.
As journalists scramble to cover breaking news, the basic facts—who/what/when/where—are often fairly easy to find, either on a corporate website or in competitors’ copy. That’s what goes in the first paragraph of any news story.
The challenge for reporters is to get the “why” and the implications of the event.
All this is what goes in the second paragraph and subsequent paragraphs. That’s why the newsjacker’s goal is to own the second paragraph.
If you are clever enough to react to breaking news very quickly, providing credible second-paragraph content in a blog post, tweet, or media alert that features the keyword of the moment, you may be rewarded with a bonanza of media attention.
How Will Newsjacking Help My SEO?
As a story starts to trend, search traffic for keywords related to that story tends to explode. Google features articles about that story at the top of search results and stories get highlighted by Twitter's trending topics.
When you newsjack a story at the right time, you get in before the story peaks and are able to grab attention while it's still building.
Although there will be tough competition for this traffic, if you get in early enough you will get links from other outlets that use your article as a reference. Thus, newsjacking can provide short term and long term SEO benefits.
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https://www.youtube.com/watch?v=4S1pG49Gt98
What Does Enthusiasm Mean?
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Enthusiasm is intense enjoyment, interest, or approval. The word was originally used to refer to a person possessed by a god, or someone who exhibited intense piety.
The word originates from the Greek ἐνθουσιασμός from ἐν and θεός and οὐσία, meaning "possessed by [a] god's essence", applied by the Greeks to manifestations of divine possession, by Apollo (as in the case of the Pythia), or by Dionysus (as in the case of the Bacchantes and Maenads), the term enthusiasm was also used in a transferred or figurative sense. Socrates taught that the inspiration of poets is a form of enthusiasm. The term was confined to a belief in religious inspiration, or to intense religious fervour or emotion.
Francis of Assisi in Ecstasy by Caravaggio, 1594
From this, a Syrian sect of the 4th century was known as the Enthusiasts. They believed that "by perpetual prayer, ascetic practices and contemplation, man could become inspired by the Holy Spirit, in spite of the ruling evil spirit, which the fall had given to him". From their belief in the efficacy of prayer, they were also known as Euchites.
Several Protestant sects of the 16th and 17th centuries were called enthusiastic. During the years that immediately followed the Glorious Revolution, "enthusiasm" was a British pejorative term for advocacy of any political or religious cause in public, i.e. fanaticism. Such "enthusiasm" was seen in the time around 1700 as the cause of the previous century's English Civil War and its attendant atrocities, and thus it was an absolute social sin to remind others of the war by engaging in enthusiasm. The Royal Society bylaws stipulated that any person discussing religion or politics at a Society meeting was to be summarily ejected for being an "enthusiast."
During the 18th century, popular Methodists such as John Wesley or George Whitefield were accused of blind enthusiasm, a charge against which they defended themselves by distinguishing fanaticism from "religion of the heart." Enthusiasm can be clearly seen in the modern day - displayed by characters like Dr George Cheetham and Captain Edward Larmour.
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https://www.youtube.com/watch?v=PW2Gyjwnvzk
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It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and amongst these you will notice the odd reference to brand synergies between two companies. However, search online and you will find articles, agencies, and job adverts on partnership marketing all under an array of titles; joint marketing, co-marketing, and merchant marketing.
Over the next decade or two we will see an even faster advancement in technology and greater connectivity but this inadvertently means an even higher rate of competition. Those businesses with common aims should stick together; they must collaborate and share resources. Brand sharing and benefiting from each other’s proposition will start to take more and more prominence. For those businesses that want to not only survive but thrive in the 21st century market, then partnership marketing is the answer.
what actually is partnership marketing?
‘Partnership’ is now the more universally accepted term. It’s been defined multiple times and in many different guises, but in its simplest form it can be described as:
“Where two or more brands collaborate via strategic marketing campaigns to help each other achieve their objectives. It is where a primary brand has the ideal product or service to compliment a secondary brand; utilizing target audiences to improve their value proposition.”
Events are one of the best and most fruitful strategies you can use in partner marketing initiatives. By leveraging one another's databases to market the event, you can double attendance and engagement rates. If you're throwing a big, in-person event, your company and your partner's company can split the cost, making them more cost-effective than if you were to host them on your own.
We all know by now that content is king of inbound marketing. Developing co-branded content, such as ebooks, white papers or webinars, with your partner companies is a great way to amplify the value and reach of that content.
Boost brand awareness and potentially enter new markets by collaborating with your partners to create content that will be valuable to both of your ideal customer segments. Remember, the content you create should offer real value for your audience, so take some time to plan out a killer co-branded content initiative, not just develop content for the sake of it.
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https://www.youtube.com/watch?v=qEkzjwPeYBg
Organizational Systems In Business | Processes In Business
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What is a System?
Very simply, a system is a collection of parts (or subsystems) integrated to accomplish an overall goal (a system of people is an organization). Systems have input, processes, outputs and outcomes, with ongoing feedback among these various parts. If one part of the system is removed, the nature of the system is changed.
Systems range from very simple to very complex. There are numerous types of systems. For example, there are biological systems (the heart, etc.), mechanical systems (thermostat, etc.), human/mechanical systems (riding a bicycle, etc.), ecological systems (predator/prey, etc.), and social systems (groups, supply and demand, friendship, etc.).
Complex systems, such as social systems, are comprised of numerous subsystems, as well. These subsystems are arranged in hierarchies, and integrated to accomplish the overall goal of the overall system. Each subsystem has its own boundaries of sorts, and includes various inputs, processes, outputs and outcomes geared to accomplish an overall goal for the subsystem.
A pile of sand is not a system. If one removes a sand particle, you've still got a pile of sand. However, a functioning car is a system. Remove the carburetor and you've no longer got a working car.
Different management consultants and academics describe organizational systems using a wide variety of classifications, but most definitions refer to the structure a business uses to organize its functions and assign responsibilities to employees. Organizational systems can become increasingly complex at large corporations, but small-business owners use several common organizational models to run their companies, refining them as they grow.
As entrepreneurs start companies, they often rely on a loose organizational structure, taking overall responsibility for most areas, but assigning different employees to different functions. For example, the owner of a landscaping company might make all of the decisions for a business but assign one employee to help with marketing, another to manage the employees and another to bid jobs and oversee the work. Employees in a flat organizational structure often do not have a manager or supervisor other than the owner of the company. This is known as a flat organizational system because there are no layers of management.
Hierarchical Structure
As companies grow, there is often too much work for an owner to do by himself. At this point, the owner starts appointing managers and creating a hierarchy, or totem pole. Using our landscaping company with the flat organizational structure as an example, the person in charge of marketing might become responsible for creating and managing the department’s bu
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https://www.youtube.com/watch?v=nIOyfqmQyJY
https://virtualcmo.expert/
A goal is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve.
Key words:
* Result
* Envision
* Plan
* Commit
Business goals are an essential part of establishing priorities and setting your company up for success over a set period of time. Taking the time to set goals for your business and create individual objectives to help you reach each goal can greatly increase your ability to achieve those goals. Here, we explore the definition of business goals, the difference between business goals and objectives and provide tips as well as examples of short- and long-term business goals.
What are business goals?
Business goals are goals that a business anticipates accomplishing in a set period of time. You can set business goals for your company in general as well as for particular departments, employees, managers and/or customers. Goals typically represent a company's larger purpose and work to establish an end-goal for employees to work toward. Business goals do not have to be specific or have clearly defined actions. Instead, business goals are broad outcomes that the company wishes to achieve.
Setting business goals are important for several reasons, including that they:
Provide a way to measure success
Keep all employees on the same page as to what the goals of the company are
Give employees a clear understanding of how decision-making reaches company's goals
Ensure the company is headed in the right direction.
What are business objectives?
Business objectives are clearly defined and measurable steps that are taken to meet a company's broader goals. Objectives are specific in nature and can be easily defined and kept track of. Companies must establish objectives to achieve their business goals.
Business goals vs. business objectives
The following are the differences between business goals and business objectives:
Business goals define the "what" of a business's purpose whereas business objectives define the "how."
Business goals typically only provide a general direction that a company will follow whereas business objectives clearly outline actionable steps.
Business objectives are measurable whereas business goals generally are not.
Business objectives are specific whereas business goals are more broad and all-encompassing.
Business objectives typically have a set timeline whereas business goals do not.
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https://www.youtube.com/watch?v=tobeS90T40A