Author: David Kushner File Type: epub An engrossing microcosm of the internets Wild West years (Kirkus Reviews), award-winning journalist David Kushner tells the incredible battle between the founder of Match.com and the con man who swindled him out of the website Sex.com, resulting in an all-out war for control for what still powers the internet today love and sex. In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create the first online dating service, Match.com. Only 5 percent of Americans were using the internet at the time, and even fewer were looking online for love. He quickly bought the Sex.com domain too, betting the combination of love and sex would help propel the internet into the mainstream. Imagine Kremens surprise when he learned that someone named Stephen Michael Cohen had stolen the rights to Sex.com and was already making millions that Kremen would never see. Thus follows the wild true story of Kremens and Cohens decade-long battle for control. In The Players Ball, author and journalist David Kushner provides a front seat to these must-read Wild West years online, when innovators and outlaws battled for power and money. This cat-and-mouse game between a genius and a con man changed the way people connect forever, and is key to understanding the rise and future of the online world. Kushner delivers a fast-paced, raunchy tale of sex, drugs, and dial-up. Publishers Weekly **Review Kushner delivers another digestible look at transformations spurred by unpredictable technologies, turning the dry topic of domain-name battles into a lively representation of the eras hype, confusion, and outsized personalities... An easily consumed, worthwhile addition to the literature reconstructing how the online world has become both profitable and pervasive. *Kirkus Reviews* Award-winning journalist Kushner revisits this tumultuous period by recounting a quirky episode of website tug-of-war between two of the digital worlds most colorful pioneers. *Booklist* A real-life Wade Watts, David Kushner found the Golden Easter Egg of internet historythe spy vs spy story of the struggle over Sex.com at the very dawn of the World Wide Weband he tells the tale masterfully. Adam Fisher, author of *Valley of Genius The Uncensored History of Silicon Valley* David Kushner has written any number of remarkable books and articles about howthe American tech industry hasinvaded our lives and dreams. With The Players Ball, hes found his raunchiest, funniest,most fascinating story yet. Youll tell yourselffrequentlywhile reading this book, That cant possiblybe true, butit is. Then again, truth is stranger than fiction only when its this well told. Tom Bissell, author of *Extra Lives Why Video Games Matter* As usual, Kushner delivers a funny and thorough history of some corner of our technological era. He also paints a compelling portrait of two men whose genius and obsession drives them to an almost operatic confrontation played out over decades. Fast and funny, but also tragic and bizarre, Kushner delivers what might be his most unusual and thought provoking work about two men both way ahead of, and emblematic of, their time. Zak Penn, coscreenwriter of *Ready Player One* The epic battle of the internet visionary behind sex.com and the man who stole it right out from under him, making millions in the process.David Kushner brilliantly tells a fascinating and often hilarious true story about the early days of the web. *Terence Winter*, creator and executive producer of Boardwalk Empire and screenwriter of The Wolf of Wall Street About the Author David Kushner is an award-winning journalist and author. A contributing editor of Rolling Stone, he has written for publications including Wired, New York Times Magazine, New York, GQ, and Details. He served as the digital-culture commentator for National Public Radios Weekend Edition Sunday. He has been included in The Best American Crime Reporting and The Best Music Writing and is an adjunct professor of journalism at New York University.