From the length of trademark application filings to the Trademark Modernization Act, and the influx of filings from China, there are significant USPTO updates that Erik shares in this episode. ... https://www.youtube.com/watch?v=RCa6fWdOcTA
Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and make a difference in your own business.
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https://www.youtube.com/watch?v=Jtbr1PENF3o
Advice for brand owners to protect and strengthen their brands and their legal trademark protection from boutique trademark lawyers at Erik M. Pelton & Associates, PLLC
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https://www.youtube.com/watch?v=PPch8XnwFFE
Amazon is arguably one of the best-known brands in the world, and Erik explains why its logo is one of the most clever.
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https://www.youtube.com/watch?v=euhfCZuL2JA
The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more – yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influencers, and businesses as well.
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https://www.youtube.com/watch?v=m9_VoNkLJQQ
What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection.
Timeline:
00:00 The Golden Ratio of Trademark Protection
00:08 Branding
00:20 Trademark and brand protection
02:30 Choosing a brand name
02:35 USPTO
02:40 Trademark registration
02:55 Trademark monitoring
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https://www.youtube.com/watch?v=ZPHibR1aYV8
Erik speaks to local middle school students about what practicing trademark law means, how he got to this point in his career, and why he enjoys doing this work. Erik shares some fun trademark tidbits and explains to the future entrepreneurs why communication, analysis, and marketing are three pillars to his long-term success.
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https://www.youtube.com/watch?v=AUSoYO9PjdU
Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides some free tips for brand owners. For more great tips and updates, sign up for Erik's blog at https://www.erikpelton.com/blog/
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https://www.youtube.com/watch?v=FHs_INAfbRM
There is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden the you can’t see. In this episode, Erik reveals what’s hidden behind the curtains.
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https://www.youtube.com/watch?v=kZWAmWzU3qg
Thank you @theipprofessor for taking the time to explore, test, and review ChatTM, our new AI powers trademark tool! Check it out at www.chat-tm.com
(reposed with permission)
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https://www.youtube.com/watch?v=Qr9xW54seMo