#OneWorld:OneCulture? ..................................................................... ................................................................... One World: One Culture? 1 )A culture is a rich source of language, arts, fashion, music, ideas, and food. It is at the core of group identity, and while cultures have similarities, each is unique. All cultures are constantly changing and adapting to new influences. Today, the pace at which cultures are changing is increasing due to a number of factors. One factor is immigration. As immigrants enter a country, they bring new cultures, which then interact with the existing cultures. A second factor is globalization. As trade and technology build increasingly complicated connections among countries, sociologists are debating the effect this globalization will have on individual cultures. 2 )Globalization can be defined as a system of very complex connections among countries. It happens at both an economic and cultural level. Vast multinational corporations, such as Shell, Samsung, and Mitsubishi, develop intricate relationships with different countries across the globe. As these huge corporations spread throughout the world, some sociologists believe that a process known as cultural leveling will occur because the companies distribute identical products everywhere. Cultures that were once distinct will become increasingly similar. Every shopping mall in every country will have the same stores; clothes will be the same brands; Toyota advertisements will be on every television; and a McDonald's will be on every corner. The result, these experts argue, will be a bland global culture, in which t variety of cultures will be diminished as standardization takes over. 3 )Other sociologists dismiss the idea that individual cultures are so easily threatened by globalization. For one thing, nations are proud of their unique culture and as such, take steps to prevent the erosion of their culture by another. Soon after Starbucks opened in the 587-year-old Forbidden City of Beijing, the Chinese began to complain about this North American icon. The complaints were not about the quality of coffee; instead, people argued that it was inappropriate for Starbucks to be in such an important historical and cultural site. In the end, the Chinese government decided that Starbucks should not be in such close proximity to a historical site, and they closed the store. Starbucks remains in China, but in less culturally important locations. 4 )Globalization not only influences culture by exporting products such as Starbucks but also by having a profound effect on individuals working for these multinational companies. Employees working for outsourcing services in India provide a clear picture of this effect. Outsourcing refers to the practice of sending some of the work of a company in one country to be done in another country. India provides 44 percent of outsourcing worldwide, largely due to its highly educated, English-speaking workforce, which is willing to work long hours for less money than workers in developed countries. Technology companies and financial institutions have set up numerous call centers throughout India. When American customers call their banks with questions, it is not unusual for them to speak to someone in Mumbai or Hyderabad. These companies want Indian employees to appear 'American' to their customers. So they provide their employees with extensive training in living and behaving as Americans. In effect, to be successful at work, the employees have to adopt American culture. ... https://www.youtube.com/watch?v=gcMl_Qv2t7o

@waymaker816 #kashmiruniversity Email: wanibaxit666@gmail.com ... https://www.youtube.com/watch?v=9lmurZDDicU