Published By
Created On
11 Mar 2022 17:28:44 UTC
Transaction ID
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Free
Yes
Massy + Applico Capital Invest in LatAm Auto Marketplace Curbo ?
Massy Motors Ltd. (Massy Motors), the largest car dealership network in Colombia and the Caribbean, announces the investment in Curbo Holdings LLC., with the advisory and co-investment of Applico, the leading platform advisory firm.
Curbo was founded in 2019 by a small team of seasoned AutoTech executives. 18 months later the startup has grown to more than 100 employees and operates in the Dominican Republic, Mexico, and Colombia.
The strategy, transaction, and integration of this case were led by the Applico team, working alongside Massy’s and Curbo’s teams. We hosted a multidisciplinary team who spoke Spanish to run the engagement. We helped Massy Motors dissect the different types of digital business models in Latin America and find startups that fit well with their vision.
To this point, Massy Motors had never made a minority investment into a technology startup, let alone forge a strategic partnership. The net result of this process was a US $4.5M transaction: Applico Capital and Massy co-invested in Curbo.
#LatAm #Automotive #Curbo
—
? Grab a copy of the Amazon Best Seller Modern Monopolies: https://amzn.com/B017RC8CBC
❓ Are you part of a large enterprise interested in spinning out a platform business? Connect with us here: https://resources.applicoinc.com/wta-contact/
? Listen to an audio version of the WTA Podcast here: https://anchor.fm/winnertakeall
At Applico, we identify untapped, intrinsic assets that give existing enterprises an enormous advantage to spin-out new tech companies. WisdomTree licensed Applico's Platform Insights Data Product to aid in the creation of the PLAT ETF.
...
https://www.youtube.com/watch?v=tABnYoVhAjQ
Curbo was founded in 2019 by a small team of seasoned AutoTech executives. 18 months later the startup has grown to more than 100 employees and operates in the Dominican Republic, Mexico, and Colombia.
The strategy, transaction, and integration of this case were led by the Applico team, working alongside Massy’s and Curbo’s teams. We hosted a multidisciplinary team who spoke Spanish to run the engagement. We helped Massy Motors dissect the different types of digital business models in Latin America and find startups that fit well with their vision.
To this point, Massy Motors had never made a minority investment into a technology startup, let alone forge a strategic partnership. The net result of this process was a US $4.5M transaction: Applico Capital and Massy co-invested in Curbo.
#LatAm #Automotive #Curbo
—
? Grab a copy of the Amazon Best Seller Modern Monopolies: https://amzn.com/B017RC8CBC
❓ Are you part of a large enterprise interested in spinning out a platform business? Connect with us here: https://resources.applicoinc.com/wta-contact/
? Listen to an audio version of the WTA Podcast here: https://anchor.fm/winnertakeall
At Applico, we identify untapped, intrinsic assets that give existing enterprises an enormous advantage to spin-out new tech companies. WisdomTree licensed Applico's Platform Insights Data Product to aid in the creation of the PLAT ETF.
...
https://www.youtube.com/watch?v=tABnYoVhAjQ
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video/mp4
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