http://nealmcspadden.com I got this question on Quora - https://www.quora.com/How-do-I-acquire-valuable-backlinks How do I acquire valuable backlinks? So I decided to answer with this video to show what actually makes a link valuable and how to build them. The most important factors for SEO are: Anchor text - exact match is great, but you run the risk of overoptimization filter problems. So change it up with exact match, partial match, semantic terms, URL links, and brand links Relevance - Ideally you want a link from a page that is congruent with your target source Topical Authority of Source - Ideally the linking page should be on a domain that is also congruent with your target site. Domain Authority - The domain you're getting a link from should be strong and trusted. Quality of Page's Other Links - Stay away from bad neighborhoods! Follow vs NoFollow - Follow links are always better/more effective Spam Signals - Stay away from bad neighborhoods! So how do you build these links? There's the build-it-and-they-will-come approach. It does work, kinda, if all the stars align. The other method is to buy them. Build your own sites and control your links to control your destiny. ... https://www.youtube.com/watch?v=EbVoKg6BKmU