Today was a meeting of what is called the Fellowship. This is a group of 10 Content Marketing Academy members who meet up once a month to discuss content marketing, how to implement it and help each other move their businesses forward.
This week the group kindly gave me some extra time by putting me in a hot seat and helped me to answer some questions I had and to solve some business related problems.
This group is awesome and I love them for the support they give me.
Being a sole trader can be a lonely and scary place at times, but by surrounding yourself with great, supportive people like this group, it not only gives you a forum to discuss your business issues but keeps you motivated too.
Big shout out to:
Allan, Cara, Chris, Julie, Caroline, Vicky, Pam, Ali & Flo. They are all legends!
If you work alone, then I highly recommend that you seek out like minded individuals and form your own group :)
Stay Creative!
Col
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Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building?
Join my free Facebook group - ROCK YOUR BRAND
www.rockyourbrand.co.uk
You can find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Pinterest: https://uk.pinterest.com/pixelsink
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=-CMeYVKgvsQ
In this Rock Your Brand Livestream I'm going to be talking about Impostor Syndrome and Burnout. These two things are very common, not just among designers, but across all types of industries.
Why have I decided to talk about this subject today? Well, I'm not immune to the effects of this myself, and I felt that it was important as an experienced designer and I feel it is important to talk about it. To discuss the symptoms and what might we do to get ourselves out of feeling this way.
Stay Creative!
Col
Articles we looked at during the live stream:
https://www.bbc.com/worklife/article/20220517-the-link-between-imposter-syndrome-and-burnout
https://blog.hubspot.com/marketing/impostor-syndrome-tips
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ROCK YOUR BRAND DISCORD COMMUNITY
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With regular Ask Me Anything live chats with me (Col) where you can get answers to all of your burning questions.
JOIN TODAY. It is completely free: https://discord.gg/ryb
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You can also find me on these platforms:
Website: https://pixelsink.com
Twitter: https://twitter.com/pixelscol
Instagram: https://www.instagram.com/pixelscol
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If you are growing your own YouTube channel, then these tools will help you to do that. I use them for each and every video I create.
TUBEBUDDY:
https://www.tubebuddy.com/pixelsink
MORNINGFAME:
https://morningfa.me/invite/pixelsink
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MY GEAR
Interested in seeing what video gear I use to create my videos or what books I'd recommend on design and branding?
Check out my KIT page to see it all: https://pixels.ink/gear
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Video outro music from https://www.bensound.com
...
https://www.youtube.com/watch?v=c58wNm39QNc
I'll be honest with you, I'm super tired tonight and so the vlog is a rather brief summary of my day and my quick thoughts on PowerPoint slides.
Stay Creative!
Col
You can find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Pinterest: https://uk.pinterest.com/pixelsink
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=GTnD9_CFzF4
The Content Marketing Academy (CMA) was in desperate need of a brand identity that worked. The existing logo really didn't reflect the energy and personality of the business, its membership, or that of its owner, Chris Marr.
In late 2016 Chris hired myself and my good friend Ross Coverdale to take on the task of re-branding his business.
In June 2017, Ross and I took to the stage at the CMA Live conference at The Hub in Edinburgh to talk through the journey and the processes of creating the new CMA brand identity.
Stay Creative!
Col
------------------------------
Want to learn more about brand and branding from me and join a community of like-minded people?
Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk
-------------------------------
You can also find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Instagram: https://www.instagram.com/pixelscol
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=OiGMnjL9OiM
Hey folks,
I gave this talk at a Content Marketing Academy event about thinking like a superhero when it comes to your brand and brand creation.
Sometimes it can be hard to think about personality and tone of voice when you are looking at a service or a product. How do you give it personality and life?
The answer is pretty simple. Imagine it as if it were a person and then decide how you think that person would speak to the target audience.
If you struggle thinking about how to give your brand a personality, a tone of voice as well as what differentiates your brand from a competitor, then you should give it a watch.
Stay Creative!
Col
------------------------------
Want to learn more about brand and branding from me and join a community of like-minded people?
Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk
-------------------------------
You can also find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Instagram: https://www.instagram.com/pixelscol
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=HhFzsdh6O5k
Simplicity in logo design.
A big problem for a lot of businesses when it comes to their logo is that it is too complex. This causes issues when it comes to reducing the size of the logo or limiting the number of colours that can be used. The reason it is complex is that either they or the logo designer has tried to add too many things to the logo. The key to good logo design is what you can take away.
In this video, I'm going to show you how we created a simple looking logo for a business using just basic shapes, but that still captured the essence of the businesses name and service.
Stay Creative!
Col
------------------------------
Want to learn more about brand and branding from me and join a community of like-minded people?
Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk
-------------------------------
You can also find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Instagram: https://www.instagram.com/pixelscol
Website: http://www.pixelsink.com
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If you are growing your own YouTube channel, then you need TUBEBUDDY:
https://www.tubebuddy.com/pixelsink
...
https://www.youtube.com/watch?v=tfCeDch8bcE
Some days just seem to be packed with so many things, but at the end of the day when you try to remember what you've done, you can't remember a lot of it! is that just me?
Highlights of today:
Gavin Bell from Blue Cliff Media giving up some of his time to give me some advice on Facebook adverts. Very useful it was too.
Worked on some new logo concepts for a client, coming along nicely :)
Did a Facebook Live in the Rock Your Brand Facebook group where I did the prize draw from Friday's competition. You can watch that in the Rock Your Brand Group (link below).
Stay Creative!
Col
------------------------------
Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building?
Join my free Facebook group - ROCK YOUR BRAND
https://www.facebook.com/groups/letsrockyourbrand/
You can find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Pinterest: https://uk.pinterest.com/pixelsink
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=ezDIgO9QF6o
Why you should use a vector file for your logo and not a raster bitmap.
When you are having a logo designed it is always best to have it created as a vector graphic. Vector files can be resized without any loss of quality.
Stay Creative!
Col
------------------------------
Want to learn more about brand and branding from me and join a community of like-minded people?
Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk
-------------------------------
You can also find me on these other platforms too:
Twitter: https://twitter.com/pixelscol
Facebook: https://www.facebook.com/PixelsInkDesign
Instagram: https://www.instagram.com/pixelscol
Website: http://www.pixelsink.com
...
https://www.youtube.com/watch?v=11uBH5il-tY
Is your logo design unique? It can be very frustrating when you design a logo and find out later that someone beat you to that design.
In this video, I will show you the sites that I use to do some logo checking when I am working on logo concepts.
00:00 - Intro
01:06 - Google Images
02:10 - TinEye
02:52 - WIPO Database
05:20 - Differences between Google / TinEye / WIPO
06:23 - Nike Swoosh Search
07:55 - Gucci logo search
09:48 - LG Logo search
12:00 - Logo concept design search
16:00 - Closing thoughts
16:33 - Rock Your Brand
Have you ever created a logo and found that it already existed? Let me know in the comments.
Stay Creative!
Col
#LogoDesign #LogoTrademark # LogoSearch
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By joining you'll get awesome brand strategy techniques and guidance, reviews of brand-related books, apps, software, and productivity tips to help help you to rock your brand?
SIGN UP AT https://rockyourbrand.co.uk
-------------------------------
You can also find me on these platforms:
Website: https://pixelsink.com
Twitter: https://twitter.com/pixelscol
Instagram: https://www.instagram.com/pixelscol
-------------------------------
If you are growing your own YouTube channel, then these tools will help you to do that. I use them for each and every video I create.
TUBEBUDDY:
https://www.tubebuddy.com/pixelsink
MORNINGFAME:
https://morningfa.me/invite/pixelsink
----------------------------
MY GEAR
Interested in seeing what video gear I use to create my videos or what books I'd recommend on design and branding?
Check out my KIT page to see it all: https://pixels.ink/gear
----------------------------
Video outro music from https://www.bensound.com
...
https://www.youtube.com/watch?v=CquF6LvGnjk