Rising from the surreal landscape of an incredible alien world, Nike's reinvented running shoe, the Lunar Epic Flyknit, was aproduct launch of galactic proportions. The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe. Check the Teaser :vimeo.com/160108666 Behind the Scenes: vimeo.com/160108408 And more info on our Behance page: behance.net/gallery/35306865/Nike-LunarEpic-Flyknit? CREDITS: Client: Nike Nike Global Brand Communications: Tad Greenough Executive Producer, Nike Brand Communication Studio: Noah Stanik Nike Producer: Meagan Moore Production Company: Blacklist EP: Andrew Linsk Producer: Karen Lawler, Alex Unick Studio: Tendril & Frame Co-Directors: Chris Bahry, Tom Crate EPs: Kate Bate, Thomas Bay HOP / Producer: Mary Anne Ledesma Producer: Louise Bejerholm Storyboards: Greg Boychuk, Gabe Sapienza Editor: Tom Crate Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann Kruetzkamp, Marco Iozzi Reveal Film: Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski Shoe Rigging & Animation: Matias Hansen Lighting & Render: Nejc Polovsak, Matt Frodsham Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim Shoe Modeling: Marek Denko Matte Painting: Bojan Zoric, Form Language Compositing: Chris Bahry, Brad Husband Teaser Film: 3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry FX: Valdemaras Dzengo, Alasgar Hasanov Light & Render: Christian Hecht, Brad Husband 2D Animation: Gabriel Rocha Compositing: Chris Bahry, Brad Husband Additional Compositing: Alexandre Veaux Sound Design & Music: John Black of CypherAudio

The Line brought to life the drawings of Swedish Illustrator Åsa Ekström in this explosion of flowers and springtime joy for Estee Lauder’s new product line containing ferment from the legendary Sakura tree. We follow the Water Spirit and the flowering Sakura Spirit as they come out of their winter dwelling and use their powers to bring an explosion of life to the landscape around them. It’s an animated whirlwind of joy that signals the coming of spring and highlights the unique qualities of Estee Lauder’s products.