Walkthrough of a cold email campaign with a focus on automation & new AI tools we're running with a real client generating about $375k a month in lead opportunity and ~$50k a month in revenue.

AI (& not just ChatGPT!) is making waves across all types of businesses right now, including the agency model, so while AI certainly isn't everything with cold email and sales generally today (e.g., good old fashioned cold calling & in-person closers is still super viable), it's certainly something you want to incorporate.

So, this video covers an AI sales funnel (specifically, an AI email campaign) we're about to launch from lead gen to booking meetings. Obviously a lot more to cover than in a 7m video, so let me know what you'd like a deep dive on!

Google drive w/ a bunch of free materials we use at my companies, plus three of my books: https://drive.google.com/drive/u/1/folders/1anRew_hQ5G9uAFu2Vh6MJAi7c9JHpg_G

0:00 Introduction
0:19 KPIs & Targets
0:49 Sourcing Leads
1:30 "Warming" Emails
2:08 Vetting Emails
2:30 Sending Emails
3:00 Sequence Design & Split Testing
4:00 Default Open Rate
4:40 AI Personalized Lines
5:40 AI Personalizes Video
6:30 AI in Cold Calling
6:50 Deep Dive

Content created by Jon Law.
Business email available in channel info section for questions or queries regarding content.
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https://www.youtube.com/watch?v=Ea2HYK_ZAuc