Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ ​ Video Retargeting Strategy | How To Retarget Website Visitors A lot of small businesses are getting good results advertising on Facebook want to know if they can do something similar on YouTube with the Google Display Network. The answer, for the most part, is yes. (Remember that Google owns YouTube.) Businesses usually want to do both YouTube and Facebook ads. Compared to Facebook, YouTube advertising has advantages. Facebook counts a video view after three seconds, whereas YouTube counts a video view after someone has watched for longer. With YouTube, a view counts after 30 seconds or the length of the video if it’s shorter (like a 15-second ad). That longer view time is a better measure of whether someone is engaged with the video. Plus, YouTube is expanding the ways you can target viewers. With in-market audiences, you can target people who are in the market for a particular type of product. For instance, if you work in the skincare business, you can choose people whose search patterns indicate they’re in the market for skincare products or services. With affinity audiences, you can target someone who’s into travel, food, or something else. And one of the best options is the ability to target someone based on their search behavior because YouTube is the number-two search engine (behind Google). Search behavior offers great insight. YouTube Retargeting Options When most people think about remarketing or retargeting, they think about reaching someone who has been to their site but didn’t convert by buying a product, downloading a guide, or taking another desired action. When you remarket to this audience on YouTube, you run an ad only to those users, remind them of your offerings, and try to get them back. You might even give them a discount or coupon. Benefits Improved ROI: Advertisers who use remarketing on YouTube have improved their return on investment (ROI) by showing video ads to people interested in their product or service. Best practices Make the most of your video remarketing lists by exploring these features: Various ad formats: Build and target your remarketing campaign with video ads and other creative formats (text, image, and rich media ads on the Google Display Network). Engage mobile customers: Use square and vertical videos to engage mobile customers on the YouTube app. Learn more Detailed reports: Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response. Ease of use: Easily ... https://www.youtube.com/watch?v=Yl31HkOTeYM

Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Brand Identity - Elements, Importance & Examples (For The Digital Era) The last decade (or hell, just the last five years) has seen an incredible shift in the way companies market their products; with social media, robust search engines, and access to mobile technology, we're literally drowning in content-most of which slips right under the radar. And yet, content marketing is one of the main drivers of businesses today. It's a puzzling scenario for sure, but the simple explanation is that businesses succeeding in marketing are those with a clear, undeniable perspective...or in other words, a strong brand. The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels - from the website, to social media, advertisements, and packaging. A brand's visual vocabulary will be reflected in your colors, fonts, logo and overall style. You must implement several strategies to help grow brand awareness and strengthen the brand. It builds a robust social media presence using all of the appropriate channels to communicate directly with the desired target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube or Instagram. The agency creates a PR strategy that provides placements in the right channels, such as trade journals, mass consumer publications, television and print interviews. Customer experience is now considered a key metric to measure brand success. Those that promise compelling experiences are the ones graduated from building long-lasting customer relationships. Every opportunity a user gets to interact with the brand is an opportunity for the business owner to enhance brand image. Whether it is the virtual interaction afforded by digital technologies or face-to-face interaction, it is the positive user experience that can strengthen the user’s bond with the brand. The brand is not synonymous with the logo or a website anymore. It is more about tone, visuals, and behaviors. When these three components stand true to the core brand message, customers not only enjoy consistent user experience but also develop an affinity towards the brand. Today, brands cannot do without their digital presence. Subscribe to my YouTube channel. ​ ... https://www.youtube.com/watch?v=hodWC1GjZWI